Clenli Direct is Ireland’s leading provider of innovative cleaning solutions, delivering a diverse range of high-performance equipment including cleaning machinery, robotics, carpet and window cleaning tools, and more. Known for their advanced approach and commitment to quality, they serve both commercial and industrial clients across the country. Clenli Direct engaged The Tech Clouds (TTC) to strengthen their digital presence, improve search visibility, and convert online traffic into measurable business growth.
The brand needed a stronger digital footprint to stand out in a competitive niche. Despite offering a high-quality and innovative product range, Clenli Direct struggled with limited organic visibility and underperforming website traffic. They also faced challenges in boosting conversions and securing top-ranking positions for key search terms requiring a more refined, performance-driven approach to their digital strategy.
12
48.79%
74.43%
We design a clean, professional website aligned with Clenli Direct’s brand values. A modern layout, fast performance, and trust-building elements helped establish credibility and improve first impressions of users.
We implemented a keyword-optimized content hierarchy, ensuring users and search engines can navigate with ease. This strategic structure improved indexability, search performance, and guided users toward key conversion points.
Interactive modules like product filters, quick views, and comparison tools were added to enrich the user journey. These elements kept users engaged and directly supported conversions on high-priority product pages.
We built a robust and adaptable website foundation to support future growth, allowing seamless integration of new features, products, and technologies- ensuring Clenli Direct remains competitive in an evolving digital landscape.
We tailored Clenli Direct’s Magento platform to match specific business workflows, integrating custom modules for product management, customer segmentation and promotions. This enhances backend efficiency and front-end shopping experiences.
Our team optimized bulky homepage sliders and reduced script load times to ensure a faster site. The checkout flow was streamlined to minimize friction, improving both performance and user satisfaction.
We enhanced product feed accuracy and structure in Google Merchant center, boosting shopping ad visibility. This led to improved click-through rates, better ad placements, and increased traffic to high-intent product pages.
This project underscores the value of aligning SEO fundamentals with user-centric enhancements. By combining technical optimization with strategic content development, TTC helped Clenli Direct significantly boost visibility, engagement, and conversions. Our tailored approach, adapted to the unique demands of their complex eCommerce setup, empowered the brand to transform organic traffic into tangible business growth and reinforced their leadership in the cleaning solutions market.
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TTC’s comprehensive SEO and UX strategy delivered substantial improvements across Clenli Direct’s digital presence. Organic website traffic rose by 48.79% year-over-year, surpassing performance targets. The number of keywords ranking on the first page more than doubled—from 28 to 65—boosting discoverability by 132%. Optimized site structure and clearer navigation contributed to a 74.43% increase in new customer orders and a 30.18% rise in add-to-cart actions, signaling stronger user engagement and conversion rates.
