Dollar Store Supplies is a wholesale distributor based in Los Angeles, catering to dollar and discount retailers with a wide range of affordable products. Their inventory spans multiple categories, including home décor, snacks, cosmetics, party supplies, and more. Despite a solid product lineup, they faced difficulty standing out in an oversaturated market and needed to revitalize their digital strategy.
The client struggled with low organic traffic and poor conversion rates. Although their website was live and functional, it failed to attract the right audience or encourage meaningful engagement. Additionally, their eCommerce platform, ERPNext, posed technical limitations in customization and optimization, further complicating SEO efforts and content alignment with search intent in a highly competitive space.
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We created high-converting landing pages tailored to dollar store supplies’ top-performing categories. These pages were SEO-optimized, fast-loading, and mobile-responsive—enhancing user experience and boosting lead conversion rates significantly.
Our team built and optimized the Google Merchant Center for better product feed accuracy. This improved ad visibility and enabled seamless shopping campaign integration, driving highly relevant traffic to the website.
A refined GMB profile with location keywords, business updates, and customer interactions helped increase local visibility. Reviews and Q&A engagement further enhanced trust and localized search rankings.
Visual branding was amplified through a targeted Pinterest campaign. We design optimized pins and boards to drive traffic from niche shoppers, increasing brand discovery and referral traffic from social platforms.
We implemented a targeted content plan centered around user intent and trending industry topics. Each blog was crafted to solve real customer problems, boost keyword rankings, and build lasting brand credibility.
We conducted in-depth research on industry competitors to uncover keyword gaps, backlink sources, and content strategies. This insight shaped a smarter SEO approach, helping Dollar Store Supplies outperform rivals in search visibility.
We executed a white-hat link-building strategy targeting niche directories, blogs, and high-authority domains. These quality backlinks strengthened domain authority, improved keyword rankings, and drove referral traffic from credible external sources.
This project showcased the power of strategic SEO, platform-specific optimization, and cohesive branding even on a restrictive CMS. TTC’s tailored digital approach not only elevated Dollar Store Supplies’ visibility but also turned passive visitors into active buyers. In a crowded marketplace, strategic content and technical precision made the brand stand out and scale effectively online.
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TTC implemented a full-scale SEO strategy, resulting in a massive 1000% increase in organic sessions. Keyword-focused content, optimized visuals, and a refined GMB profile fueled this growth. Form submissions surged by 600%, showing a sharp rise in lead quality and engagement. Organic click share rose by 50%, while consistent branding improved recognition and trust across digital touchpoints.
