Case Study: Rossywendy
Client Overview: A Professional Cleaning Company
Location: United Kingdom
The Back Story:
Our client, a growing professional cleaning company, ran into some serious digital issues. It was creating hindrances in their journey of growth. In short, it was an apparent roadblock in their pathway of prosperity from a business to a brand.
The Challenge:
The main issues we identified included:
- Duplicate Website and Content: Their site was not in the organic result pages because of the duplicate content and site issue.
- Poor U/UX Design: The site had a cluttered and outdated interface. We also found that the site has some bigger issues with the overall UX design.
- Low Organic Traffic: Nevertheless to say, all these above issues was showing symptoms of existence throw persistent lower organic traffic.
Objectives:
From day one, the objective of the project was quite clear to us. We remain focused on the following objects right from the start:
Take robust measures to refine the site structure to improve how the website looks and feels. We actually wanted to fix the UI and UX design issues.
We aimed to take a comprehensive SEO approach to improve organic ranking and traffic faster.
We wanted to resolve the website duplication issues as soon as possible. Moreover, our goal was to revamp the site aligned to the preferences of our client’s target audience base.
Solutions:
We took up a complete digital strategy for one of these valued clients. We started working on the website redesign and development. We also implemented a user-friendly design to enhance the browsing experience.
Content duplication was hindering the site's visibility on the organic search results. So, we started creating fresh content to replace the duplicate ones.
We also focused on the technical SEO. First, we replace the site's duplicate elements to make the website user-centric. Then, we fixed the technical errors and optimized the site element to improve the page speed. We also took care of the indexing errors of the site to make the site visible on the organic result pages.
We took a client-centric approach to redesigning the site structure and content to meet the needs of target users. The navigation, User journey, and engaging elements like graphics, contact forms, and chatbots: we reflected on every aspect of the site to encourage engagement.
