In the present era, most businesses utilize marketing automation tools in some capacity; according to studies, this number is currently around 51% of businesses and is steadily rising.
55 percent of marketing decision-makers plan to boost their new tech spending, including one of the respondents anticipating an increase of at least 10%, according to an 2018 report.
All of this means that, in 2019, you may want to think twice about not employing marketing automation software.
Automation software is necessary, but the market is complex and full of different software remedies with a wide range of features and use instances.
Which marketing automation tool is the best?
Only email actions, drip sequences, and CRM notifications are available on some systems. Others may offer assistance with SMS, lead rotation, generating leads, and other tasks.
For SMB and B2C climates, a more specialized product might be preferable, and yet B2B and enterprise settings might require a framework with broader capabilities. When deciding the best marketing automation tools product for you, keep the following points in mind:
Effortless Use
As it stands, automation isn’t an easy thing to implement, so make absolutely sure the software’s user interface will support you rather than hinder you. Find screenshots of the UX if you can so that you can assess whether it appears straightforward and user-friendly.
Reporting and Analytics
Your automation software should be tracking the performance measures that are most important to you because you’ll need to be able to evaluate the performance of any sales funnel you are currently running.
You might also require great reporting capabilities, such as customized dashboards or automatic reporting via email, in business environments and enterprise settings with numerous stakeholders. Winning ecommerce web development companies are very heavy on reporting and analytics.
Scalability and Pricing
If the advantage of automation could be summed up in one sentence, it would be this: It will increase your productivity so you can concentrate on the activities you find most enjoyable and which yield the highest returns. In light of this, you should weigh cost when thinking about capability.
A streamlined system might be adequate for SMBs and B2C businesses that primarily use email. Enterprise software, which typically costs more and has more complex needs, is ultimately more cost-effective.
Make sure to pick an ecommerce web development company that can not only expand with you as your needs change, but is also fairly priced. After all, efficient scaling depends on lowering inflated processes.
Integrations
How well does the marketing automation platform integrate with the rest of your technology infrastructure? Through plug – ins, you can better utilize your tools and process information.
Here, we’ve compiled a list to make it easier for you to compare your options and decide which marketing strategy will work best for you and your team.
Marketing Automation by HubSpot
One of the most effective tools on this list in terms of features is the marketing automation characteristic of HubSpot. Additionally, it ranks among the top in regards to customer satisfaction, appearing in the upper right corner of the G2 Crowd quadrant.
Of course, HubSpot has a cell grown suite that provides provisions, sales, and advertising software, all of which seamlessly integrate with HubSpot’s CRM.
When all of your data and economic expansion activity are in one location, it creates a multiplier effect that opens up a tonne of inventive automation potentials that would be challenging or unthinkable to achieve if you used separate tools.
The marketing automation feature of HubSpot would include a user-friendly visual board where you can create basic or extremely complex contingent workflows on its own.
The tool can be difficult to master (although HubSpot Academy will assist you scale-up more rapidly), but once you do, the inventive options are virtually limitless.
You can create straightforward email list autoresponders or a sophisticated connection of rules that targets particular users with the ideal email, live chat, website encounter, and more.
The workflow management tool basically extends email automation so you can expand your growth and save time on menial tasks.
Many Chats
Marketing automation with ManyChat goes beyond email. Assume if some of the more routine discussions on other platforms could be automated. This is exactly what ManyChat, a chatbot, can do on Facebook Messenger and via SMS.
With the help of their layouts and user-friendly drag-and-drop functionality, a unit can be created in a matter of minutes. Additionally, your CRM and other techniques can be linked up with the data you discover about your users.
Moosend
A platform for email marketing automated processes called Moosend serves a variety of markets, such as e-commerce and SaaS.
The automated test feature makes use of sophisticated website tracking and triggers to enable you to submit the appropriate email campaign to contacts who have expressed interest in a particular good or service.
To attack potential customers who abandoned their shopping carts without buying anything, for instance, you could set up a cart alienation series. This is very helpful for any ecommerce web development company or ecommerce projects at large.
The ability to create recommendation campaigns based on product views makes collecting and trying to manage customer data useful. In order to enhance the benefits of your advertising messages, you can use this information to create thorough reports on the campaign’s development and user behavior.
The Moosend Pro plan includes each of the aforementioned options, as well as 80+ integrations and automation recipes.
Omnisend
An omnichannel marketing automation framework designed for e-commerce is called Omnisend. You can get started fast with pre-built layouts that are designed with online retailers in mind and effective solutions automation workflow processes.
You can incorporate a number of channels into a single automation workflow using Omnisend, including push notifications, Facebook Messenger, email, and SMS.Additionally, Omnisend utilizes layouts and a user-friendly WYSIWYG visual builder to quickly and easily create workflows, forms, landing pages, pop – up windows, and emails.
EngageBay
Another best marketing automation tool for small businesses is EngageBay.
There are many features available with EngageBay, including:
- Email advertising
- Facebook management
- On-site dialogue
- Email and landing page builders that use drag-and-drop
A/B testing for each element of a landing page and email, SMS marketing, push notifications, disused cart information extraction and remembrances, autoresponders, canned reactions, and more are other noteworthy characteristics. Drag-and-drop builders for web pages and emails are another.
There are three more sophisticated, paid plans from EngageBay that expand with your company’s needs in addition to a free version for small businesses.
Summary
So many options The majority of businesses deal with when choosing a marketing automation tool. It can be challenging to comprehend how the tools and industry landscape differ from one another. In this piece, we have eased the process for you. Here’s 5 top-notch marketing automation softwares. To know more, read on!