Category: Blog

odoo vs shopify

Odoo Vs Shopify: What Earns Better Conversions For Ecommerce?

These days, brands offer a range of products through ecommerce stores. It creates convenience for people and leverages this opportunity to earn bucks. Data revealed that 21.2 % of retail sales will happen online by 2024 and online sales will make up 31 % of B2B sales by 2024.

Have you decided to build your ecommerce store to boost profit? Finding the best ecommerce store is a crucial task that you should do next.

What about considering Odoo and Shopify? Which one will generate high leads and conversion on your ecommerce store? Get all answers in this blog by delving into the discussion on Odoo vs Shopify with us!

Let’s start then!

Odoo

Oddo Vs Shopify: All You Want To Know

What is Odoo?

Odoo is an ‘Integrated Enterprise Resource Planning software solution’. It streamlines the strategic planning, resource allocation, and performance control of an organization and boosts its profit.

Odoo is an open-source software. That means Odoo’s source code is visible and accessible to its broad user base. So, anyone can access thecode with ease. Odoo ecommerce seamlessly runs on the majority of leading operation systems and is based on Python scripting and PostgreSQL. Its DBMS is compatible with open source.

However, Odoo ERP is now also available in two versions: the community version and the subscription-based enterprise version. The enterprise version is available in web browsers, where its open source version available in GitHub.

Oddo offers a wide range of integrated modules and apps. They include CRM modules, marketing modules for ecommerce, accounting, financial modules, human resources, and warehouse and project management.

Why To Choose Odoo?

Here are the best features of Odoo that you should consider while discovering Odoo Vs Shopify:

Odoo Apps

Odoo apps offer an end-to-end solution with the following modules. It covers CRM, sales, Manufacturing, warehouse, project management, Inventory, helpdesk, planning, website and ecommerce, marketing, HRM, POS, timesheet or reporting, etc.

Odoo CRM

Odoo CRM offers a dashboard that shares a real-time update and automates the CRM and sales process. It allows faster and more accurate forecasts for your sales processes.

Odoo DMS

Odoo’s document management system streamlines the paperwork with automatic processes. It creates, integrates push or manages documents through a centralized document management system.

Shopify

What is Shopify?

Shopify is a ‘complete ecommerce platform’. It supports sales in person, web, mobile, brick-and-mortar stores, or even across multiple channels. Shopify ecommerce capabilities are immensely powerful.

Shopify is a cloud-based and hosted platform where anyone can build and start selling products immediately. The flexibility, global reach, ease of integration, and ready-to-use features make Shopify an on-the-go option for ecommerce brands.

Shopify offers three product layers such as core products, additional products and services, and app-built features.

Why To Choose The Shopify?

Easy to Access tools

Shopify offers out-of-the-box features and easy-to-access tools to its users. It removes complexities and seamlessly converts ideas into business.

Best SEO Features

Shopify SEO features improve website ranking on organic searches and improve visibility. It elevates the reach of the Magento website to a mass, drives targeted traffic, and improves sales in ecommerce sites.

Shopify Drop shipping

Shopify offers multiple features that connect wholesalers across the globe. It will help companies that run drop shipping services through ecommerce sites. Unlike manufacturing business or trade selling, this business model does not need any warehouse. It lists its products on its website, take order, and sell the products from third-party suppliers.

Shopify ecommerce

Access to the Best Analytics tool

Shopify offers access to the best analytical tools that measure performance and success for, marketing activities. Shopify’s dashboard showcase core key performance indicator of ecommerce success.

Shopify App Store

Shopify app store is another core reason that drives the attention of most high-performing brands. It offers various applications, and plugins to extend the ecommerce capabilities. Some of the most famous Shopify apps are :

– Matrixify for store management

– Event ticketing for store management and store design

– Bulk discount code bot for marketing and conversion

– The stage for live shopping

User-friendly interface

Shopify is a user-friendly platform that remains easy to use and operate for nontech users. By using drag and build, newbies without coding skills can build stores easily.

Odoo vs Shopify: Which is Best For Ecommerce Development?

Shopify development or choosing Odoo, Which one is best for your ecommerce brand. Here is a quick comparison on Odoo and Shopify. So, let’s find the answers.

Set up and Customization

Shopify can be developed simply by doing drag and drop, it is that much easier. SME brands can create highly customized shops on Shopify and earn a competitive advantage over stiff competition.

On the other hand, Odoo set up a customizable website. It streamlines the work process and adapts to the pace of SMEs easily.

Payment Methods

The checkout process in Shopify offers a streamlined checkout process. It is easy to navigate and hence eliminates the cart abandonment rates. In other words, the Shopify store offers seamless payment and checkout processes.

On the contrary, Odoo supports Odoo payment or payment providers’ websites or third-party integrations for reward points or gift card options.

Inventory Management

With Shopify store development, you can enjoy getting low-stock alerts and real-time updates on inventory. Plus, it offers multichannel inventory management, demand forecasting tools, and an easy tracking system.

On the other hand, the robust features of warehouse management, demand forecasting, and stock quantity of Odoo reduce the overall cost of inventory management.

odoo vs shopify criteria

Shipping

Shopify shipping features offer bespoke features to set shipping rates, drop shipping, and seamless integration to shipping management tools.

On the other hand, Odoo offers shipping support with the ease of setting customized shipping rules for brands.

Marketing

Shopify app store comes with several apps that ease the marketing conversion process for ecommerce brands.  On the other hand, Odoo’s marketplace integration, coupon code, discounts, and promotions are some of its major conversion and marketing features.

Customer Support

Shopify offers a reliable resource with FAQs, community support, and 24/7 customer support through live chat and emails.

On the other hand, Odoo also provides support to users through various channels and a help desk.

Point of Sale (POS)

Shopify’s Omni channel presence creates a powerful and easy to access point of sale for every kind of business. Some of the best features in Shopify’s POS are

– Omni channel selling

– Staff management

– Inventory management

– Reporting and analytics

– Customer management

– Growth tool support

– Centralized selling

– Built-in tools

On the contrary, Odoo offers the following POS features to users,

– Intuitive display

– Rewards to loyal customers

– Cross channel selling

– Availability across almost all devices

– Flexible invoicing

– Integrated and offline payment

Final Verdict: Odoo  Vs. Shopify For Ecommerce

Both Odoo and Shopify have separate user bases due to their specialties in features. Before you choose between Shopify and Odoo, make sure you know your business requirements well.

Shopify supports growth to small or mid-sized enterprises, whereas Odoo’s modules either small companies with limited needs or large enterprises. Odoo is the right choice for those businesses which has complex needs. On the other hand, Shopify’s intuitive design covers end-to-end ecommerce solutions for an e-commerce brand that needs easy, quick, and streamlined features.

Still Confused? Talk To Our Ecommerce Specialist Team Now!

The TechClouds is a one-stop solution that caters to all your needs for ecommerce solutions, From planning, website building, designing, or promotion, we get you covered all. Book a free consultation or mail your query now!

Frequently asked Questions

custom development vs off the shelf development

Custom Ecommerce Development Vs Off The Shelf

Have you decided to bring your brand online? Is it better to use an off-the-shelf eCommerce platform, or choose custom ecommerce development?

Well, it has no direct answer as it depends on specific goals and requirements. Some businesses can get high profits with off-the-shelf solutions. On the other hand, success comes with the custom shopping solution for some enterprises.

In this blog post, we will talk about more on this topic to make the decision-making process streamlined for you!

Off The Shelf Vs. Custom Ecommerce Solution

What is Custom Ecommerce Development?

Custom ecommerce development refers to the process of building personalized ecommerce websites with tailor-made versions of software. A team of professionals helps to develop customized ecommerce websites by making unique code out of the existing codes.

This tailor-made ecommerce website meets the specific business goal of online brands and drives targeted traffic faster

How Can Custom Ecommerce Development Help Your Business?

Tailor-Made User Experience Suits Your Target Customers

A custom ecommerce store comes with the best UX and UI for its target customers. As a result, customers get a top-notch shopping experience from it and become highly satisfied.

Meet Business Specific Needs Perfectly

A custom ecommerce solution builds an ecommerce store from scratch. This practice creates an opportunity to adjust the ecommerce functionalities as per specific needs and fit the requirements perfectly.

Scalability and Flexibility Enhance Ecommerce Performance

A custom ecommerce shop makes the ecommerce capability of the store scalable and flexible. As we know, no business is static. Especially, if you consider the digital landscape- it is ever-evolving.

These features of custom development ensure an ecommerce website can handle increased traffic, products, and transactions. It also helps you to adapt to change faster than your competitors.

Better SEO Performance

A customized ecommerce website has better website design and more User-friendly ness. Hence, it performs better on search engine result pages (SERP). This feature can significantly increase your website visibility and drive targeted web traffic organically.

It is needless to say, it leaves a positive impact on the commerce sales picture.

Create a Recognizable Brand Identity

A bespoke ecommerce services website has a tailor-made layout, design, features, typography, visuals, content, and functionalities. As a result, the website can reflect the brand’s personality, values, and story. It helps target users to differentiate a custom website from an off-the-shelf ecommerce design easily.

Enhanced Website security and improved website Credibility

A bespoke ecommerce development makes a website end-to-end encrypted with the best security features. It implements robust security measures in an e-commerce site and eliminates the potential threats of Cyber hacking or data theft.

Customized Integration

A custom ecommerce development makes the integration process streamlined and customized. It integrates the most relevant tools only to the existing site and enhances the ecommerce capabilities. It also saves costs in the long run by eliminating irrelevant add-ons.

off-the-shelf eCommerce platforms

What Are The Major Drawbacks of Custom Ecommerce Development?

High Development Cost

The custom ecommerce development cost can be a little bit more expensive than pre-built ecommerce platforms.

Here, the affordable ecommerce website development option is like a savior. It brings the best possible design at an affordable cost without compromising on quality.

Longer Development Time

Developing a bespoke ecommerce website is a time-consuming process as the degree of complexity is high. The testing and quality assurance process also takes time and makes the ‘go live’ process delayed.

Maintenance and Support

A custom website needs ongoing support of technical support and maintenance services. Continuous bug fixing and technological maintenance are required to upkeep its optimal performance.

What is Off The Shelf Ecommerce?

Off-the-shelf ecommerce is a prebuilt and ready-to-use ecommerce platform. It comes with previously tested predefined features, templates, and functionalities. One can simply purchase and create an ecommerce shop instantly without waiting for quality assurance.

This off-the-shelf ecommerce site is not at all unique because these are already in use by several users.

customizable eCommerce platform

How Can Off the Shelf Ecommerce Help Your Business?

Cost Efficiency

Off-the-shelf ecommerce solutions are generally more budget-friendly than custom development. It happens because it is already in use. So, the users do not have to build it from scratch. Multiple users bear its development cost.

Rapid Deployment

Most businesses use eCommerce development solutions due to their ease of implementation. It helps brands set up their store and run quickly. If you want to rapidly enter into a market to enjoy the benefits of a first mover, this can be a game changer for you.

Established Ecosystem

Off-the-shelf ecommerce platforms bring an established ecosystem. It includes robust security patches, regular updates, streamlined payment gateways, various marketing tools, shipping options, and third-party apps.

What Are The Major Drawbacks Of Off The Shelf Ecommerce Development?

Limited Customization Options

As mentioned earlier, an off-the-shelf ecommerce site has limited customization options.  It can hinder the branding process. It also restricts the ecommerce business growth because 71 % of consumers expect personalization nowadays.

Limited Scalability and Growth Potential

Off-the-shelf websites have pre pre-built layouts, designs, and functionalities. It does not cater to any niche-specific needs, since its design focuses on a diverse array of areas. As a result, it restricts the growth potential making the design rigid.

Lack of Competitive Differentiation

The ecommerce market experiences stiff competition among closely competitive brands. When a brand cannot offer customers unique value to its customers, the chances of its success get thinner.

It is needless to say, an off-the-shelf website can’t create a unique brand identity for businesses. Consequently, the brand gets lost in this overcrowded market.

Less Control Updates and Bug Fixes

With an off-the-shelf ecommerce, businesses can’t get complete ownership of the site. It makes them completely dependent on the service providers of the platforms.

On the other hand, if you get a custom ecommerce website with an ecommerce development company, it gives you complete ownership of the site.

Benefits of Custom Ecommerce Development

Core Differences Between Custom Ecommerce Development and Off The Shelf

  • Performance and Scalability

Custom Ecommerce

Personalized features with great scalability provide the best performance in all aspects.

Off Shelf Ecommerce

It sometimes exceeds or offers limited potentiality, hence this instant ecommerce site is not scalable or performance-oriented.

  • Uniqueness

Custom ecommerce

It caters to specific needs in all aspects be it its application, payment gateway, integration, or appearance.

Off the shelf ecommerce

Limited templates, limited designs, plugins, and restricted features lead to low uniqueness and a lack of website branding.

  • Security

Custom ecommerce

Custom-made ecommerce gives full protection against data hacks and cybercrimes.

Off the Shelf Ecommerce

All these platforms are like open source platform hence the possible threats of cyber-attacks exists. Take advice on ecommerce consulting services to enhance your protections with customized security features.

  • Responsiveness

Custom Ecommerce

These ecommerce are intuitive and responsive on targeted devices like mobile tabs, laptops, etc.

Off the shelf Ecommerce

It does not offer a high-quality mobile experience because it runs mostly on shared server hosting.

  • Cost-effectiveness

Custom Ecommerce

Its initial outlay may seem a little bit higher, but it pays off and is high in the long run.

Off the Shelf

It comes comparatively cheaper and is extremely cost-effective for organizations with small budgets.

How To Choose The Right Option for Ecommerce Development?

To choose the right option for e-commerce development, here are some quick tips for business owners:

  • Conduct Market Research

Don’t kick start the website building process, at first conduct thorough research on the industry, and target market.

  • Consider The Competitors and Market Leaders

Make sure to take up competitive research on your competitors. It will reveal a lot of information on market trends and customer preferences. It also helps to outperform competitors.

  • Know Your Target Audience Need

Take up a thorough understanding of your customer’s needs, preferences, education, demography, and other attributes. It will make you able to create a design solely for your targeted audience.

  • Consider Your Budget

The budget is one of the prime factors in choosing the right ecommerce website developer option.

Are You Ready to Thrive in Ecommerce? The TechClouds Team is Here to Assist!

The TechClouds is one of the reliable ecommerce development experts. Here we help small and mid-sized ecommerce brands excel in their targeted niche!

8 Website Design Myths That Are Holding Your Business Back

The Truth Behind 8 Common Website Design Myths

We don’t just build websites; we build websites that SELLS

― Dr. Chris Dayagdag

Yes, it is a truth that no one can deny.

Good design is important to sell a website. Do you know 75 % of website credibility comes from design? Credibility makes a website sell.

So, the logic is simple here. The better the design, the higher will be its relevance, credibility, and market value.

We would like to break some website design myths in light of this. In the presence of myth, no one can achieve good design to capture leads and boost sales.

Website Design Myths

What Are The Common Website Design Myths?

Web Design Myth 1: Appearance in Website Design Outweighs Functionality

Many website owners think that good website design means the aesthetics or appearance of the website. It has nothing to do with functionality or usability. In fact, website appearance is more important than website design.

What’s The Truth?

It’s a half-truth, or you can say it’s just one side of a coin. Yes, you need an eye-catching website design to attract attention. But it is not everything. A good design means clarity, simplicity, uniqueness, and functionality. Because these features add value to users and create the best user journey.

Website Design Myth 2: Mobile Responsiveness is a Nice-to-Have, But Not a Vital Feature

Some business owners still take mobile responsiveness as an option but not a mandatory feature. It is one of the common website design myths that need more light.

What’s The Truth?

Mobile responsive design is not an option anymore for business websites. Those days are gone! These days building responsive websites has become a critical SEO strategy. Most active internet users access the internet from various devices, like smartphones and tablets.

In this case, for more understanding, you can consider Google’s Mobile-first indexing policy.

Website Design Myth 3: Affordable Website Design and Cheap Website Are Same

Most small business or local business owners do not consider affordable website design out of fear of cheap quality.  They think only cheap website design comes at an affordable price. As a result, they stay in the back seat in this competitive realm.

What’s The Truth?

An affordable website is a cost-effective way to get a professional website at an affordable price. Affordable website design offers a good website using scarce resources in the best way. Developers try to provide professional quality as much as possible in a minimalistic way.

Hence we can say that an affordable website provides high ROI. It is far better than a cheap website design.

Website design myth and fact

Website Design Myth 4: One-Time Design, and You’re Done

Sometimes businesses think once they complete the design, they are all set. They do not recognize the importance of routine maintenance and website updates.

What’s The Truth?

It is one of the most common web design myths. So, let us spill the bin. The fact is website design is not a one-time task rather it is an on-going process. You have to conduct routine maintenance and updates to keep website performance at an optimal level.

Website Design Myth 5: Customer Satisfaction Increases with More Features

A lot of B2B and B2C clients of our web development services ask us to add a lot of features even the irrelevant ones. They think more features make the website look cutting edge and make customers satisfied.

What’s The Truth?

This is absolutely the biggest myth in web design. A greater number of features do not make a website modern and highly desirable. Most of the time, it distracts users and hampers the conversion process.

Hence, you need only the best dynamic websites that are relevant to your target customers. That is why, a good website design does not include irrelevant add-ons.

Website Design Myth 6: The Homepage Holds the Highest Importance

Most website owners think that the homepage takes the attention above all else. That is why, it is crucial to give more focus on the home page rather than other pages.

What’s the Truth?

The complete fact is different in this case. Although elements of a website homepage are crucial, they are not the only component of a website. All pages in a website need specific design strategies and attention. So, you need to allocate your attention equally to all pages including the homepage or landing page and the services/product pages.

If your site has other pages like careers, about us, FAQs, Contact details, or gallery, allocate time to all web designs.

Website design myth 7:  Website Content Does Not Affect Web design

Most website owners do not even realize the importance of website content. According to them, it is a secondary element of a website. It does not affect the web design quality at all.

What’s The Truth?

This is one of the most common website design myths that you should avoid at any cost. Website content is a critical part of website design. It represents the relevance of a site by delivering value to a website audience. However, overusing content may harm the UX of the design. So, make sure to use crisp and limited content in the most effective way throughout the website. You can keep a news or blog section on your website or use visual content as well.

Website Design Myth 8:  White Space is a Waste

Most business owners think that white space is a waste of space. Here, they can include some more content or elements. It makes no difference in website relevance.

What’s The Truth?

White space helps in the implication of the golden rules of website design. It creates a breathable space between content and CTAs. It also makes a website more effective and useable. It engages users and helps them to consume all elements easily.

Wrapping Up

Online visibility has become a new standard of social proof for brands. Hence there is no way to ignore the importance of building a website or considering it a luxury. That is why, you have to come up from the confused zone and see beyond these website design myths to achieve success in this competitive landscape of business.

Want to Ace Your website design game

Hire The TechClouds Team to Get an Affordable Website design

We are one of the reliable expert teams to get professional website design in India.  We help small, local, and midsized businesses to start their online journey. Mail us today to consult a free strategy from us!

optimize magento store performance

How to Improve Your Magento Store Performance?

Is your Magento store’s website speed slow, and its web pages take too much time to load competently? It’s the time when you should not ignore this sign to reach out for help to optimize its performance as Google’s page speed Insights (PSI) consider Website speed and page speed as one of the core factors to decide the quality of user experience.

‘Conversion rates are 3x higher for ecommerce sites that load in 1 second’. [Blogging Wizard]. That’s why leading ecommerce brands like Amazon and Walmart consider website speed as a core factor in turning websites user-focused.

Hence, optimizing your Magneto store’s performance and Magento 2 Google page speed is critical to flourish in the ecommerce industry. Let’s take this discussion on a deeper level and keep focus to combat this situation!

Why is Magento Slow?

Its not an uncanny thing that your Magento store is running slow.  Its performance is not good as your expectations due to some these below mentioned reasons.

Fault in configuration of its server system

Fault in PHP setting, default disable of MySQL server, slow disk speed, RAM shortage are some examples of inadequate server resources. It leads to misconfiguration in your magneto store’s server system and diminishing of Magento performance.

Not maintain the Benchmark of the quality of hardware

Do you have the hardware set that can support Magneto’s all updates? Give a focus on Magento’s hardware recommendations bench mark to get more insights on this point.

Not storing appropriate data on the cache memory

Keeping data caching disabled can hamper your Magento store’s page-loading process. Hence, make sure to focus on caching so that it can save HTTP requests, images, and other elements from the database. It will make the store’s response faster than the browser and speed up the system.

Inefficient extensions and third-party tools

Adding too many optimized extension tools from the Magento marketplace can slow down your Magento store. This practice raises security issues also. Hence, optimizing those third-party Modules must be coated by Magento development services.

You forget to disable the Java script bundling

Java script bundling creates larger files and harms the seamless performance of your Magento store. Make sure to disable this technical feature of your online store.

Front end features un-optimized content

The elements on your Magento store’s front-end content become unsupportive to seamless performance due to the below-mentioned reasons. Take care of these features with the best Magento site speed optimization practices.

  • Unoptimized Magneto themes
  • Images and videos with large files
  • Not running any CDN ( Content Distribution Network)

Not combining the CSS and JavaScript files

If you are not combining the CSS and JavaScript files, it will lead to the creation of large files of data. Hence, creating data files in a compact size is essential to improve Store performance.

Flat Catalouge In Magento

How to Diagnose Magento Speed?

Monitor Magento performance with website speed testing tools

Test Your Magento store website speed with tools like Google Page Speed Insights, GTmatrix, Pingdom to understand its current performance.

Make a checklist of the hardware and system requirement

Create checklist of both hardware and Magento system requirement to speed up you Magento store to get better performance.

Upgrade your Magento store

An updated version of the Magneto comes with robust security and functional features. So, on time updating may fix the issues related to Magneto Performance.

Monitor and update the server resources

Monitor both hardware and software elements of the server system. Improve the conditions of CPU usage, memory utilization, drives, and disk and do time upgradation of the system software. Identify the gaps with the help of server monitoring software and any irregularity or spikes that may impact Magento’s speed proactively.

Consider upgrading to cloud servers or computing services with AWS, Site grounds, and other options.

how to enable caching in magento

Enable the Varnish cache memory

Bring out the Varnish cache from the disable mode. Go to the admin panel, and click on store > configuration > Advanced > click on the system tab and go full page cache > caching application> Varnish caching.

Audit third party modules/extensions

Conduct an audit of your Magento store to find unused extensions, underperforming tools, and unsupportive Magento extensions. Replace the that extension and improve the Magento 2 performance by applying the following hacks:

  • Turn off unused modules and clear their caches
  • Remove conflict-making extensions
  • Use Magento 2 exclusive modules and extensions
  • Test all modules and uninstall the poor performing
  • Test all CMS pages and improve as per

Enable GZIP Compression

GZIP compression technique makes content on your Magento store load faster when it receives too many requests from users. It makes a Magneto-built website able to download web page files, and style sheets quickly and optimize the loading time.

Use a lightweight theme.

Install lightweight themes that make page loading faster and improve the overall performance of the Magneto store. You can hire Magento development services to build a customized theme.

Refer Magento front-end development guide to gain more insights

Set up Content Delivery Network (CDN)

CDN is a group of servers that are distributed demographically. It caches the content and makes your Magento store load content faster for users. Hence, setting up and configuring the CDN for Your Magento store is necessary to uplift its performance.

Optimize images and media files

Use optimized images and compressed media files that can make your Magento site load faster. You can use image optimizer extensions or tools to ensure the image and medial file optimization.

Marge Java Script and CSS

Combine both the Javascript and CSS into a single file to load pages faster on the site and improve the website’s performance.

Visit the Admin panel > stores > configuration > Advanced > developer > Java script setting > Marge JavaScript flies, Enable JavaScript Bundling, Minify JavaScript Files ( Yes to all options).

Magento 2 Speed Optimization Tips

Here are some quick Magento 2 speed optimization tips to bring out the best results on your Magento-built retail site:

  • Implement PWA technology on your website.
  • Eliminate the distance and speed up the local host.
  • Enable the flat catalogue features.
  • Follow Magento 2 performance testing tip .
  • Enable the fast origin shielding.
  • Enable the MySQL and Redis Slave connection.

Magento Website Support & Maintenance Services

Consider Outsourcing with Magento Development Services

Attain Magento site speed optimization With Magento development experts and be at the new height of success!

Bottom-line

Magento speed is a critical factor in getting a good rank on SERP and bringing out the best UX for users. A Magento-built shop with improved performance and faster speed makes the user happy and increase sales and brand revenue.

Brands with slow Magneto stores take the back seat in this competitive world after failing to satisfy customers. Of the ecommerce industry and lose potential customers.

Create Product Bundles in ERPNext

How Can You Create Product Bundles in ERPNext?

ERPnext is open-source ERP software from Frappe. Most small and mid-sized companies use this software to automate their business operations. It comes with different modules that streamline the workflow of various departments. It streamlines the cross-selling and upselling processes.

So, if you are finding tactics to cross-sell your product with ERPNext then this article is for you.

How can you create product bundles in ERPNext? You can easily create product bundles in ERPnext from its ‘Product Bundle’ section. All you have to do is, go to home> Selling>Items> pricing and then select product bundle.

Let’s learn more about ERPNext’s product bundling techniques!

Create Product Bundles In ERPNext

What are Product Bundles in ERPNext?

A product bundle is a master process to bundle some relevant products as a single unit of product. For example, let’s assume you sell cable and internet services. In this case, you can offer product bundles that include cable connection, Wi-Fi broadband, etc.

That means you can initiate cross-selling to your customers with product bundle features of ERPNext.

ERP Product Bundle

How Do You Create a Product Bundle in ERPNext?

To create a product bundle in ERPNext, you will need a step-by-step guide as follows:

Prerequisites to Create Product Bundles in ERPNext

  • Prepare the List of Items

First, create a list of items groups and items for your products or services. All you have to do just follow the below steps:

Go to home> Stock> Items and Pricing> Items

Now, you are all set to proceed to the next step.

  • Know the Basics Of Product Bundling Principal

Every product bundle must have two types of products; they are parent items and child items.

How to Select Parent Items?

Parent items are non-stock items as they do not exist in the physical world. That is why, it needs no stock maintenance requirement. However, you can maintain the stock of this virtual product by packaging Bill of Material (BOM) in Stock entry transactions.

How To Select Child Items?

Child items are stackable items as they exist in the real world. Actually, you can ship child items only. So, list down all your products including the main product under child items.

  • Create Product bundles One By One

To create product bundles In ERPNext, now open the product bundle list tab and click new> click and create Parent item by unmarking ‘maintain stock’> Enter a price > enter a crisp description> enter products and qualities of item > Save.

Also Read: Find Perfect ERP Solutions

Create Product bundle For Processing Sales Order

Select child items in the packing list while creating sales invoices or delivery notes. Showcase the parent items under the main item list. Hence, the stock record of child items will decrease once you deliver the sold product. Hence, it will reflect automatically in the packing list table under the warehouse list.

Manage Offers and Schemes using Product Bundles

You can offer special deals to customers using product bundles. For example, let’s assume you offer a get-one deal. To create this offer using a product bundle all you have to do is:

Create non-stock items with parent items. Now enter the offers in its descriptions and select the quantity of shippable items in the package. Hence, two qualities will decrease for the sale of each unit of bundle product.

Hire The TechClouds’s ERPNext Developer

Not well versed with ERPNext? Or want to create a customised ERPNext? We can help you with our best team of ERPnext developer. So, if you want to create and manage ERPNext successfully to streamline your business, then call us or mail us and schedule a free consultation with us today!

 

Frequently Asked Questions

To create item groups in ERPnext, go to home then click select ‘stock’ and then ‘Items and Pricing’ and then go to ‘Item group’ and now click on ‘new’ and create item group. Here, you can add child items under group nodes.

Shopify seo mistakes

5 Most Typical Shopify SEO Problems And Their Solutions

Does your Shopify store is struggling to drive organic traffic? Is your Shopify store’s SEO underperforming? Don’t worry; you can easily overcome them.

Shopify is one of the leading ecommerce brands. Users prefer this ecommerce platform due to its wide range of user-friendly features. Be it scalability or performance, website speed or performance secure hosting, or out-of-the-box SEO features, everything makes it a prudent option. But there is a pitfall with Shopify SEO!

How to solve these Shopify SEO problems easily? Let’s check out how!

5 Shopify SEO Roadblocks and Solutions

How do you make Shopify SEO-friendly? Here are effective tactics for you to solve issues with Shopify SEO!

Shopify SEO Problems 1: Shopify URL structure Limitations

All product categories in Shopify come under/collection in the URL, whereas a product comes under/collection within the URL.

Duplicate page URLs can affect your Shopify website’s SEO rank. Search engines perceive the page content as duplicate content. It can make all your SEO efforts in vain. So, it is needless to mention that you should fix one of these Shopify SEO Issues by hooks or crooks.

How To Solve This Issue?

First, understand why this happens. Actually, Shopify uses product page URLs in two different ways. The first one is created through the sorting or filtering option. The other one is created through the direct path.  That means, how users access a product page.

Now Identify those duplicate URLs or product page content using the Google search console.

Now solve them using the following steps:

  • Use Canonical Tags Rightly

Implement canonical tags correctly

  • Consistent URL structure

Choose your customized URL structure for each product page and use them consistently

  • Implement and Manage URL redirects

Use URL redirects to solve the duplicate content issue. It will help customers to find the right product page that they are looking for.

Just go to Settings> Apps and Sales channel > Online store > open sales channel> Navigation > create URL redirect > enter old URL in ‘redirect from’ > enter new redirect in ‘Redirect to’.

  • Use Pagination Tags

Pagination tags can generate duplicate URLs. It allows page owners to number or locate pages in the appropriate order.  So, you can indicate the relationship among paginated pages with Pagination tags.

 

Shopify SEO Problem 2: Restricted or Forced URL Structure

The restricted URL structure can be one of the most popular Shopify SEO problems for users. It restricts users from customizing or taking complete control over the technical aspect of the site. So, how can you solve this common issue with Shopify? Let’s know!

  • Edit The Handles in Product URLs

Customize the handles in product URLs based on the product title or the target keyword.

  • Take Care Of The Collection URLs

Use descriptive names or phrases to describe collection details manually and edict the handles with keywords appropriately.

  • Use Breadcrumbs URLs

Use Breadcrumb URLs in Schema markup to signal search engines about the subcategories clearly.

  • Use Tailor Made Page Titles

Use concise page titles and edit page URL handles with your target phrases.

inventory

Shopify SEO Problems 3: Shopify Auto Generated XML Site Map Problem

Shopify stores generate sites automatically for all users. It includes product pages, titles, images, blog posts, and other on-site elements.

It allows Google or Bing can easily crawl these site maps and index webpages seamlessly. But there is a problem here. Sometimes it can miss some pages to get indexed. As a result, it hampers the process of Shopify SEO.

How to solve this SEO problem?

  • Open an account with Google Search Console.

  • Select your website URL.

  • Select crawl and then Sitemaps.

  • Select test or add sitemaps and enter your XML map.

  • Now submit the site map to Google.

Locked Robots.Txt File

Shopify SEO Problems 4: Locked Robots.Txt

All Shopify stores have default robot.txt files. It leads to the problem of   Locked robot.txt, which is one of the major issues with SEO for Shopify. It restricts the user to control their site robots.Txt and SEO features. Sometimes it becomes very crucial to remove or customize robot.txt files to improve the site’s credibility.

How to solve this Shopify SEO problem?

Edit robot.txt.liquid files

Edit or customize directories using robot.txt.liquid files. All you have to do is to Shopify admin > settings> Apps and sales channel > online store > open sales channel > themes > edit code > Add new templates > robots > Create template.

Shopify SEO Problem 5: Issues Of Duplicate Content

Duplicate content is one of the biggest Shopify SEO problems than you think. Actually, Shopify creates duplicate content based on product tags, product pages, and URLs. It can hamper the SEO performance of the online store and diminish the brand’s value.

So how can you solve this SEO problem of Shopify?

  • Add ‘no-index’ tags to eliminate auto-generated product tags.

  • Remove Duplicate Product URLs.

  • Use Canonical tags to order collection pages.

Apart from the above-mentioned issues, Shopify users face some other problems. Among them, problems of multiple H1 tags, breadcrumb URls, or issues with title tags or Meta are prominent ones. Hence we suggest considering the Shopify SEO Checklist before you start the Shopify development process.

Book Your Free Seo Consultation now

Consult Shopify SEO Experts Now!

Our The TechClouds team can help you to build an SEO-friendly customized Shopify store. We can also help you to solve your Shopify SEO problems. So, if you need help you can consult us for free.

Single page website design

Website Design Practices For Single Page Website For Optimization

In one-page websites, users get entire websites on a single homepage. That sounds very fascinating. You can get most SEO and web designing strategies for several-page websites.  What will it be like, if we share a complete website design strategy for a single-page website for optimization? This will be very helpful for small businesses or local service providers.

In this blog, we will share some valuable hacks to manage the SEO strategies of a one-page website. Here we will go through some authentic single-page website design tips!

Let’s Learn Website Designing and SEO Strategies of Single Page Website for Optimization!

What is a Single Page Website?

A single-page website refers to a website that contains only one web page. It is a very minimalistic web design with a simple layout and navigation. Its single web page contains different sections that users access by scrolling the website vertically.

Its Key Features and benefits are:

  • A simple user journey
  • Good Mobile responsiveness
  • Storytelling in an engaging liner format
  • Conversion-focused design that meets a specific purpose
  • Easy maintenance

Single page website

Who Needs A One-Page Website?

One-page websites are very cost-friendly website design. Its streamlined user experience focuses on specific needs. It successfully promotes single services or products and eliminates all distractions.

Here are the probable users of one-page websites:

  • Single Product or Service Promotion Pages

These showcase website content related to a single product or service and CTAs

  • Portfolio or Testimonials of Clients

Freelancers can use a single website to showcase their work portfolios or testimonials.

  • Event Promotion

Single websites can promote upcoming events or festivals using single websites. In this case, the website will share the relevant details related only to that specific event.

  • Specific Marketing Campaign

Single-page websites can work as landing pages for specific marketing campaigns. It can work as a lead-capturing form for a specific campaign

  • Personal Branding

Individuals looking to establish a personal brand can develop an on-page site. Here they can introduce themselves and showcase their experiences through online identity.

What is Single Page Website Optimization?

Single-page website optimization refers to a process that ensures a single-page website is easily accessible and findable to users. It aims to improve the overall usability and functionality of a one-page site. It organizes content structure and site map. It implements keywords on different on-page elements like website URLs, Meta tags, titles, and headings. It takes care of the UX design of a website like page speed, website loading time, page navigation, schema markups, and website responsiveness.

Feature One Page

Single Page Website Best Practices: Website Designing Methods

Is Single Page Website Good For SEO?

It does not have any direct answer. A single-page website is easy to develop and it delivers information to customers in a streamlined way. However, in terms of getting organic traffic and leads it has some limitations.

So, what are the core SEO challenges and benefits for a single-page website for optimization?

Let’s Know The SEO Benefits!

•    Single Page Websites are Good For Brand Launch

A single-page website can be a prudent choice for newly launched brands. They can launch a single-page website before designing their actual site. It will take the brand one step ahead and make a brand position by indexing them faster. It also helps a website to get crawled by search engines for targeted focus keywords.

•    Single Page Receives More Value With Link Authority

A single-page website receives more value from a single backlink than a normal website. It helps the single-page website to build link authority and receives more benefits than page rank value.

As per Moz, domain and page-level link features impact 40 % of Google ranking factors.

•    Better User Experience For Mobile Audience

Mobile users get the best experience with one-page website performance. Navigating a one-page site on mobile is easier and it creates convenience for users. Its features are very much focused on mobile optimization best practices. It is also a great factor for SEO rank.

Let’s Know The SEO Challenges!

•    Limitations of SEO-Optimized Content

A page website is like a landing page or home page. That means it has much less space than normal websites. That is why, this website lacks SEO keywords comprised of web content and user-friendly resources.

Expert website designers find this one as a drawback of a single-page website.

Also read:The UX-SEO Synergy

•    Lack of Structured Content and Deep Links

Search engines like Google, and Bing rank websites faster that have structured content with deep links. In this aspect, single-page websites remain in the back seat as it has only one page.

Naturally, throwing all content on a single page can’t have deep links. Thus, it hampers organized content structure and user experience of the on-page elements.

•    Limitation of Backlinks

Backlinks are one of the crucial search engine ranking factors that are lacking in one-page sites. This limitation in features impacts one-page site SEO.

These websites do not have any separate case studies or blog posts. As a result, its content is restricted to one page only. Hence, the scope of link building in one-page sites is limited.

Follow a Logical Heading structure

 

Single Page Website Best Practices: Website Designing Methods and Tips

Single Page Website for Optimization: 5 Best Tips

Here are some best hacks that you can try to single page website for optimization:

•    Create Seamless Navigation With Organized Hierarchy

Make sure your one-page site has a clear hierarchy including menus and breadcrumb navigation. Organize the content in a logical structure that works as a guide and is self-explainable.

Make sure you use H1, H2, and H3 and titles in an organized way. Create all headings and titles in a good format that is easily readable.

Image Optimization

•    Optimize all Images

These single-page sites often get more visuals than a normal website. Hence, image optimization or image SEO matters for a single-page website. It helps website performance optimization and makes a site load faster.

First, install your target keywords for SEO as image alt texts and file names. Use file compression tactics for visual files and use lazy loading techniques. Don’t forget to create CDN for images to make them load faster.

•    Take Care of The Page Speed

According to think with Google, 53 % of users leave a website that takes more than 3 seconds to load. That means the website speed matters to make users engaged.

Optimization of page speed has become one of single-page website best practices. It increases the organic ranking of a website and improves its responsiveness.

Pro tips to improve page speed

  • Create CDN for your website content
  • Temporarily store or copy files on my website cache process
  • Try lazy loading of content and below-the-fold method to keep the audience engaged.

•    Keep Website Design Principles in Focus

Keep website design principles in your focus to bring the best web design of a single-page website for optimization. Here are those website design principles that need consideration:

  • Size and scale
  • Negative space
  • Alignment
  • Typographic and visual hierarchy
  • Repetition
  • White Space
  • Emphasis
  • Perspective
  • Rule of odds and rule of thirds

•    Optimize All Sections of the Single Page

Considering website section SEO is important for one-page website optimization. Hence, treat all sections separately and optimize them as separate web pages. Make sure to create separate IDs for each section by including relevant keywords. Don’t forget to optimize all alt texts and image descriptions SEO-optimized with keywords.

•    Find a Balance between Logic and Intuitiveness For UX and UI

While developing a website for UX and UI for your single-page website, find a balance between logic and intuitiveness. Users use both logical and intuitive aspects to find the best solution on the website.

Plug

5 Best Methods to Create A Single Page Website

If you want to build a DIY website then choose a platform. It’s also recommended to get help from professional website design services. It will help you get a little unique and creative design on a single-page website.

Here are some ways to build in DIY methods:

  • Use Templates

Creating a one-page site using free templates is an easy and fast method. However, the scope of customization is much lower. There are various sites available online that offer free website templates. Most of them are CSS, HTML, and JS files which you can download. All you can do is, download and fill up all the details.

  • Use Website Builders

Using website builders, you can create a website using only drag-and-drop principles. You don’t have to acquire any coding language. Simply, just choose, customize, and build.

There are many free website builders available online. Some of the most popular choices among them are, Wix, Webflow, Zyro, Godaddy etc.

  • Content Management System(CMS)

Website building CMS become very popular as any non tech person can build a website with CMS. Building a website on CMS is very easy and it’s free. Some of the best CMSs are WordPress, Magento, Hubspot CMS, Drupal, WIx, Ghost, etc.

  • Hand-Coded Website

Learn HTML, CSS, or JSS to get you a single page site with simple codes. It takes time, but it will be very specific to your requirements.

Here are some tips to build website with professionals:

  • Hire Web designers

Hire an expert team of web designers. They will help you to build a customized single-page website. It will save time and help you get the most out of the available resources.

  • Choose Professional Programmers

Hiring a professional team will give you access to both front-end and back-end developers. They will help to create a secure and responsive single-page website.

Hire The TechClouds Team To Get A Sample Mock Up Design For Your Website

Our professional website designers and programmers can help you to build a customized and secured single-page website. If you need a sample mock-up, book us a free schedule with us today!

Frequently Asked Questions

Optimize on-page elements including images and content, of all sections and overall website performance like page speed to optimize your one-page site.

ERPNext vs SAP

What are the Difference and Similarities Between SAP and ERPNext?

Automated system is the term that is buzzing everywhere now. The business processes are not the exception as all business owners are seeking cost-effective solutions to implement automated business processes.

The evolving technologies gift us cutting-edge tools every decade. ERP is such type of automated technology that makes business processes seamless and centralized.

A study reveals that 95 % of businesses see improvement in business processes after ERP implementation. 82 % of them receive ROI forms within their expected timeframe.

How do you choose the right ERP solution if you wish to implement ERP? ERPNext solution and SAP, which one should you choose? Let’s learn it by studying their points of comparison

ERPNext vs SAP: Things You Should Know

Choosing an ERP system is a very confusing task, especially when you are new to ERP technologies. Don’t worry, keep reading and come out of the confusing zone.

What is ERPnext Solution?

ERPnext is a free and open-source ERP system from an Indian SAAS company named; Frappe Technologies. It helps users to streamline all business processes across all departments of a single organization. It is a centralized system that records and maintains of core functionalities of a business process from a single dashboard.

From sales, purchase, human resources, inventory, Finance, and accounts to  CRM, administration, project management, manufacturing to website management -it documents all resources and data.

Features of ERPnext

  • Compatibility:

ERPnext is like an online tool or web application. It is compatible with various devices and platforms.

  • Easy UI:

The user interface in ERPnext is easy to use and access.

  • Flexibility:

ERPnext is an easy-to-customize tool as it does not need any programming.

  • Support Multi:

Currency Based Operation: Its accounting and billing features can deal with multi-currency calculation models.

  • Efficient Sales and CRM:

It can manage multiple sales and CRM activities with several companies and generate effective reports.

  • Website Builder:

With the ERPNext solution, brands can effortlessly design, develop, and manage their websites. This feature turns  ERPNext for ecommerce business a reliable tool.

  • Seamless Project Management:

From project, planning organizing, and collaborating to analyzing, it makes every single detail of a project manageable.

  • Functions:

ERPNext offers separate modules for each of the core functionalities of business processes. It includes accounting, CRM, sales and purchase, HR and Payroll, and others.

Also Read: What Issues Does ERPNext Address in Businesses?

What is SAP?

SAP refers to a globally renowned ERP software system. It is a German company named SAP SE, once which was called ‘System analyse Programmentwicklung’ or System Analysis and Programme Development.

This software streamlines business functions with a centralized data management system. Hence SAP allows users to keep complex data easily manageable.

With the integration of AI and machine learning, SAP takes the UX experience of ERP software to the next level.

Features Of SAP

  • Financial Management

From accounting to asset and cost controlling, bank reconciliation to asset management, from asset tracking to report analysis, it offers all.

  • Sales and Customer Management

Its sales and customer management module includes services such as customer and service management. It offers seamless campaign marketing campaign management and tracks lead activities also.

  • Purchase and Inventory Control

This module manages data and creates reports on procurement, and accounts payable. It includes management of warehouse accounts and cost management of the supply chain and logistics department.

  • Business Intelligence

SAP comes with several intuitive tools to speed up decision-making. It includes automated metrics analysis, interactive analysis, and customized report creation.

  • Analytics and Reporting

The intuitive design of the dashboard and real-time analytics are tow the most powerful features in SAP.

  • Industry Specific Capabilities

From services, manufacturing, retail, and wholesale to professional consultation services, SAP offers customized features to all needs.

  • Mobility

SAP Business One sales app which is accessible on both Android and iOS, creates convenience for the sales team.

[Resource: SAP]

 

ERPNext vs SAP: Can ERPNext Replace SAP?

No, the ERPNext solution can not replace SAP because their target customer base is different. ERPNext is a good fit for small and medium-term enterprises. On the other hand, SAP is a great ERP solution for MNCs or large or growing medium-scale organizations.

  • Functionality and Scale

SAP offers an extensive range of functionalities that handle complex business processes of large-scale businesses. On the other hand, the robust features of the ERPNext solution fit best in the SME environment.

  • Cost

For small and medium-range organizations, ERPNext is a more cost-effective solution than SAP. On the contrary, for large-scale SAP will be a prudent choice.

  • Customization And Integration

SAP and ERPNext, both provide a wide range of customization and easy integration options. However, customization and integration with ERPNext are straightforward. On the other hand, integration and customization in SAP’s vast ecosystem are complex.

  • Support and Maintenance

SAP provides a comprehensive support system, whereas ERPNext provides community support to users.

The TechCloud’s ERPNext Solution Can Help You implement an ERP System

Want to Implement an ERP System? Can’t decide which option is best for you? Don’t worry, we are here for you. Get our free consultation today! Schedule a free session today with us!

SAP vs ERPNext FAQs

The extensive features of SAP suit more large-scale industry profiles, whereas the ERPNext solution is a go-to choice for generic needs.

The Importance of UX in SEO

The UX-SEO Synergy: Where Design Meets Discoverability

Talking about SEO is incomplete without UX because SEO comes from user-friendliness. UX and SEO go hand in hand. Good SEO ranks come from user-friendliness and user-friendliness comes from good User experience (UX).

User experience or UX what matters only for SEO-how? Search engines like Google, and Bing use algorithms to find the best possible solution for their users and make them satisfied with the results. Here the importance of SEO lies.

UX and SEO:  The Secret Weapon to Win the SEO game

 

What is UX Design For Websites?

UX (User experience) of a website refers to users’ journey with a website’s interface. In other words, UX design defines how conveniently users can use or utilize a website and get what they want.

Website UX involves website navigation speed, page loading time, overall design, functionality, usability content, mobile responsiveness, etc.

You may have heard about UI or user interface. In most cases UI and UX are used synonymously but, they are not the same. UI is part of UX design that interacts with users and engages users. UI includes the texts, graphics, animations, design style, buttons, and layouts, etc.

UI helps UX to implement UX plans and aid in achieving the UX goal in reality.

UX Impact SEO

 Why does UX Design Matter for Search Engine Optimization?

Search engine optimization generates website traffic and drives attention to a website organically. But how exactly do search engine optimization techniques function? This process improves a website’s overall quality so that it performs well and responds to search engine users’ inquiries. That is how SEO helps a website perform well on SERP and outperform competitors’ websites.

In a nutshell, SEO tactics boost website performance and quality and elevate SEO rank.

UX design plays a crucial role in satisfying users and elevating the SEO rank. That is why, you can regard UX and SEO are like best friends.

So, How Does UX Elevate SEO?  Let’s Check!

  1. 88 % of customers Do Not return To Website With Bad UX

So, even if you have started receiving web traffic organically due to paid ads, that will not last long with bad UX.  A bad user journey will result in consumers abandoning your site, which will increase bounce rates.

Having an increased bounce rate will give a negative signal to search engines and impact the SEO rank.

2. A 0.1-Second Improvement in Site Speed Results in Better Sales 

Website speed improvement is a critical part of technical SEO and User experience. Website speed optimization improves both UX and SEO.

Users stay longer on a website that loads faster. If it is taking too much time, it will make users restless. They will like to leave the site and affect the Average session duration. Hence, slow website speed can harm UX, and customers’ journey and hamper SEO rank.

3. 94 % of People Don’t Trust Websites with Outdated Information

People don’t trust a website and in fact likely to avoid website that does not provide up-to-date information. We have told you before content is a crucial aspect of UX  as it provides information to customers and adds value.

An outdated website harms the website goal, leads to customer dissatisfaction, raises the question of website credibility, and affects website traffic. Hence it hampers overall SEO rank.

 

How Does UX Impact SEO?

 

Do you bad UX is the core reason that takes on-site search engine optimization to the back seat? Here is a quick list of factors that impact both SEO and UX.

 Top reasons why a visitor leaves a website:

  • 88.5 % of customers leave a website for slow loading.
  • 73.1 % of customers leave a website for non-responsiveness.
  • 61.5 % of customers leave due to bad navigation.
  • 38.5 % of customers leave for outdated design.
  • 34.6 % of customers leave the website for poor content structure.
  • 3.8 % of customers leave a website due to obstructive audio and video.

[Source: userguiding]

UX-SEO Synergy

UX and SEO: How To Improve With UX?

We have learned how SEO and UX relate. Now, one thing we must know here is that UX improves SEO using SEO UX best practices. So what are those practices? Let’s know all of them.

Improve User Engagement

How users interact with a website significantly impacts its SEO performance. That is why you have to design a user interface that is engaging enough to make viewers stay longer on the site. This will increase the average session duration and decrease the bounce rate. Hence it will give a positive signal to search engines that your website is user-friendly.

Optimize Page Speed

Fast-loading pages improve user experience and enhance rank on SERP for targeted search intents. So, while designing a website ensure your website and web pages load at an optimum speed.

Make sure the website loading time and page speed do not make them wait too long.

Decrease Bounce Rate with an Engaging UX

Bounce rates are a crucial indicator of SEO ranks. A website with poor UX gets high bounce rates and impacts SEO negatively. Hence, improving bounce rate is important with mobile responsiveness, page speed optimization, quality content, deep linking, and seamless navigation.

 

Get Mobile Responsive Design

Mobile-responsive designs are crucial for both UX and SEO as we can’t deny the importance of mobile-first indexing. Having a mobile-friendly design is important to get a good rank faster on SERP.  Google has made the mobile-first indexing field mandatory or by default for new websites.  Do you know what mobile-first indexing is?

Google says “Google predominantly uses the mobile version of a site’s content, crawled with the smartphone agent, for indexing and ranking. This is called mobile-first indexing.”

 

Get a Seamless Navigation and Structured Site Map

Intuitive navigation and a structured site map make websites self-explaining and easy to access. They help users find what they need faster and make them highly engaged and active with the site.

These features make a website user-focused reduce the bounce rate and improve SEO ranking.

Content Accessibility

Ensuring content is easily accessible and legible benefits both UX and SEO. It makes website information, resources, and all content made available to all users and satisfies users. That is how it improves website SEO rank.

Pro Tips

  • Use semantic HTML tags and readable fonts
  • Achieve a good readability score
  • Use transcripts, and easy-to-understand captions,
  • Use meaningful link text
  • Provide alt text for images

 

Click-Through Rate (CTR)

Improved CTRs are a result of good UX.  It can be the cause of good SEO rank. Hence, you should give enough focus on improving Click-through rates or CTR.

Start with writing compelling headlines and meta descriptions, utilizing engaging alt texts first. Then, include powerful CTAs, implement schema mark-ups, and optimize your content for featured snippets. Last but not least, promote your existing content on social media sites and leverage the power of Google Analytics.

improve-seo-with-seo

Improve Dwell Time

Dwell Time is one of the crucial customer behavioural matrices that impacts both UX and SEO. Basically, it is the time that elapses between the time users click a page and the time they return to the original result page (SERP).

Improving dwelling time needs no special tactics; you can improve them by improving the above factors.

 

Take Help Of Google’s Core Web Vitals (CWV)

Refer to the UX matrices that Core Web Vitals (CWB) provides. It is an amazing tool from Google that gives amazing insights into improving UX aspects where your website takes the backseat.

How Do You Implement Core Web vitals for UX Enhancement?

All you need to do just measure the current performance and take note of the core matrices [Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS)]. Take needed actions and test them using multiple devices and networks. Then regularly monitor their performance and keep yourself updated with Google News.

FAQd

UX design plans the user journey on a website to make its interface and content engaging, interactive, and user-friendly. The goal of SEO is to optimize websites so that they are easy to use for both users and search engines. Thus, improving UX also improves SEO.

mobile app landing page

Significance of a Landing Page in Driving App Success: 5 Key Insights

Getting leads but stagnating sales numbers has become a crucial problem for most small brands. Do you know why? SME brands do not invest in the right mobile app landing page design; whereas, the effectiveness of landing pages really matters for conversions.

Let’s know more about this and unveil the importance of a landing to gain app success.

Landing Page is Essential for the Success of Your App: Brief Understanding

Benefits of an Effective Mobile App Landing Page Design

What is a Landing Page For Apps?

 

The landing page refers to a web page where leads arrive right after clicking on the call to action from any external links. So, customers from various marketing channels land first on landing pages. The landing page can be of anything- starting from products, services, brands, promotional or marketing campaigns, new launch or anything.

There are a thousand types of landing pages available.  Here, we will talk about marketing landing pages that also come in an extensive range. App landing pages are one of them.

App landing page is a type of marketing landing page to push leads and app downloading decisions. It is not a home page, it is more like a dedicated web page to boost app downloads for a particular mobile app. These pages contain important information focused on that particular app only to influence buyers’ downloading decisions.

4 Core Benefits of an Effective Mobile App Landing Page Design

 

How effective are landing pages? Let’s check this out from the below-mentioned points.

  • Highly Focused To Target Customers

 

You can deliver highly target-focused brand messages with web page content. You will be able to boost the conversion rate of your custom mobile app this way and convince more customers to download it.

Bolster Conversions With app development services

  • Compelling Headlines and User Focused Highlights

 

Good and engaging headlines on landing pages build first impressions and push your leads toward conversions without any distractions. Not only headlines, but the highlights on the landing page keep leads are also kept customers connected with your core landing page goal.

 

  • User Focused Text and Design

 

Do you know –‘Content combined with pictures has an 80% greater chance of being read’ [Growth marketing pro]

That means you can deliver your mobile marketing campaign’s core message faster among users. It also helps you to provide the most important information that customers seek using compelling text and design.

•    Visuals and video

 

‘Conversions increase by 86% when a video is present on landing pages’ [Growth marketing pro]. Users can get a sense of how the real product will look and feel by watching videos on landing pages. It will also help you engage your users and eliminate bounce rates.

•    Customized CTAs

 

‘CTAs that are personalized convert up to 202% better’ [Growth marketing pro] Compelling CTAs on mobile app landing page design boost conversion and give clear ideas to users on the best possible action they can take next.

Landing page call to action examples

  1. Download now
  2. Try It Free
  3. Tap Into innovation
  4. Tap To get the app
  5. Get our app now
  6. Install our app now.

 

 4 Ways Landing Pages Can Elevate Your App Promotion Game

Landing pages can speed up the app downloading process and also streamline the whole process. How? Let’s know the further details here!

app-development-experts

  • Let Target Customers Know Everything about Your App

You can build the first impression on your target with a landing page of the app. Its appealing graphics, user-focused design, and an attractive copy will help you let your customer know your app’s story.

You can share your branded app’s motion statement, objective and user guide, and benefits briefly here. You can also demonstrate your app’s USP by sharing videos, screenshots, reviews, testimonials, and other details on app download landing pages.

Pro tips For successful app storytelling

  • Provide storytelling or infographics that can easily introduce your apps to target users easily.
  • Mention its key features, how it can add value to customers, and functionality with honesty.
  • In order to gain the trust of users, share screenshots and videos, as well as the pros and cons of the current version.
  •  Share customers’ reviews and address the problem they face while using the app.

mobile-app-optimization-tips

  • Attract and Notify Potential Audiences with Pre Launch Campaign

Have you ever heard about the prelaunch landing page? This marketing-focused landing page can generate buzz even before your app launches. These pages can contain coming soon banners or any anticipation fuelling copies along with CTAs.

You can invite sign-ups and get access to a database before launching your app in the market. You can connect and build bonds with the potential audience and keep them engaged before the post-launch mobile app promotion.

Pro tips To build Pre-launch landing page

  • Build interest and keep the interest alive in your target audience
  • Use CTAs that provokes actions, and urgency and encourage sign-ups.
  • Keep the prelaunch marketing landing page engaged by sharing videos, teasers
  • Post engaging web content focused on customer pain points
  • Share key highlights of the upcoming apps on your landing page

 

  • Boost Your Mobile App Promotion Online visibility

Digital promotion‘s success relies on its visibility and relevance- that you know. So, how can you boost your app promotion visibility? Of course through SEO right?

Prelaunch and post-launch campaign landing pages can make the process streamlined. All you can do is just take the initiative by SEO optimizing mobile app landing page design and promoting this landing page link across various marketing channels.

Pro tips To SEO optimize landing pages

  • Place your main and secondary keywords on Meta details, URLs, heading, anchor texts, and web copies.
  • Include target user-friendly content optimized with target phrases.
  • Make sure the landing page looks user-friendly, humanized, and value-adding to the potential users of your apps.
  • Keep the content and features of the landing page updated with changing SEO goals to drive organic traffic growth.

  • Know Your User Behaviour Through A/B Testing

Landing pages help in mobile marketing A/B testing. Do know what is A/B testing? It is an experimental test to gain insights into your users’ behaviour to decide which plan works better between plans A and B.

Promote Mobile App

How To do A/B testing with a mobile App Landing page?

Showcase half of your landing page visitors the original landing page and the other half the modified version. Now keep track of how they react and how do core KPIs performing. Once you have got a complete report implement changes.

Our The TechClouds Team Can Build Your Mobile App Landing Page That Astounds

We our mobile app development service experts will love to build the best mobile app landing page for you. So don’t wait anymore, request a free consultation with our team now to build the best mobile app landing page with us.

Frequently Asked Questions

A compelling heading, concise and effective copy, clear call to Action (CTA), engaging visual elements, and trust signal or social proof are 5 crucial elements of an effective landing page.