Category: Ecommerce Development

boost shopify sales with shopify marketing experts

Shopify Marketing Strategy to Increase Sales

Do you want to improve the sales volume from Your Shopify Built website? Then you need this easy marketing guide from the best Shopify ecommerce development company. Here we have shared all guidance, tips, and tricks to boost sales in your Shopify store. Read this once before checking any further resources.

What is Shopify Marketing?

 

Shopify marketing prepares a Shopify-built ecommerce platform that easily targets the audience and increases sales. This process revolves around identifying the right customers, planning and conducting campaigns, and taking corrective actions based on performance reports.

There are 2 objectives of a Shopify marketing plan-

•    Promote and market the online shop

•    Boost the online sales

 

Importance of Having a Good Shopify Marketing Strategy

 

Shopify Website without having great Shopify marketing has many drawbacks. A shop can’t last without its shoppers, which is why, telling prospects about its existence is required. Shopify marketing does this job of this promotion. Let’s check how this strong strategy helps an ecommerce brand to market its Shopify build shop easily!

shopify development experts india

Boost Brand Awareness

Shopify marketing promotes an ecommerce brand among target customers and boosts the website’s viewers with a solid strategy. Hence it enhances brand awareness among the right customers.

Build a Loyal Customers Base

Good marketing tactics help in getting a loyal customer base by satisfying customers with the most valuable solution. A loyal base of customers makes a brand sustainable, which is important for brands to survive in the long run.

Increase the Customer Retention Rate

Shopify marketing strategy build an overall plan that attracts leads funnels those leads to conversion, and nurtures those leads in the long run. Therefore, it’s a complete plan that contributes to customer retention as well as attracting new customers.

Boost Sales

An ecommerce platform built on Shopify experiences increased sales through promotional activities and campaign creation.

Read: Tips For Shopify Speed Optimization

Shopify Marketing Guide 2023

 

Here is a complete guide and tips to boost sales of Shopify customers in 2023. Let’s have a look deeper at the Shopify marketing guide!

 

Prepare Website Marketing Ready

 

Make your Shopify website competition ready by integrating useful marketing tools and implementing the best UX-friendly design to it. Using the right marketing tools like an email marketing tool, brand marketing, tool social marketing, or to effort-measuring analytical tool enhances the power of a Shopify website to perform well in website marketing.

 

How to promote the Shopify website?

 

Search Engine Marketing

 

SEO and PPC is two methods of search engine marketing, which is one of the most effective ways of website marketing. SEO brings the organic rank of a Shopify website to SERP and PPC brings a paid rank to SERP. Both techniques work in different ways but the goal is the same to boost web traffic and leads for a website.

 

Bonus

Upgrade the Shopify website features SEO with a guide on how to improve Shopify store SEO.

 

shopify-seo-marketing-tips

Social Media Marketing

 

You can promote your website link on the social media site to get website traffic from social media users. For that, you have to stay active, consistent and engaged on your feed by sharing unique and trendy social media posts.

 

Influencer Marketing

 

This is a part of the social media marketing strategy to promote a brand and website with some influencing personalities from social platforms. YouTube, Instagram, Facebook, LinkedIn, and TikTok; all these platforms have content creators. Some of those creators have a huge base of fans and followers; you can promote your Shopify-built ecommerce website among them by collaborating with those creators.

 

Content Marketing

 

Website content marketing and social media content marketing help in boosting traffic and leads for a website. Content is a powerful and faster marketing means to connect with the potential audience while charging very less in return.

 

 

Email Marketing Campaign

 

Send the prelaunch list and alert with the email marketing campaign. You may think email marketing campaign is ineffective in lead generation, but it does work. These tools send emails to potential customers and make them alert about new products and services. A personalized email marketing strategy recovers lost leads, attract new leads, and nurtures existing leads.

shopify-marketing-strategy-with-video

Video Marketing

 

Video marketing on Social media sites and websites can create a lot of buzz about new products or on the Shopify website. This is a part of content marketing but it’s an advanced game from traditional content as here you get a lot of scope to play.

 

Push Notification

 

Push notification is the best marketing strategies for Shopify stores because this marketing tactic satisfies the core objective of Shopify’s marketing strategy. Starting from abandoned cart recovery to saving lost leads or bringing back the lost customers on the right track of buyers’ journey-this marketing mechanism shows results in all aspects of a marketing campaign.

 

Automated Marketing Campaign

 

Turn marketing tactics like ‘Abandoned cart recovery’, retarget marketing, social media marketing, live sale automation, email marketing, and web push automation to boost brand engagement.

 

Direct Message

 

You can directly engage with customers on social media accounts, WhatsApp, email, messenger, or through AI chatbots. These tactics boost the bond with customers and bring the brand closer to audiences.

 

Take Experts’ Advice

 

Professionals’ advice always helps in the best way to merge marketing and technology. Take help from an expert and reliable Shopify ecommerce development company to turn things easier.

 

Also Read: Shopify Development Trends to Follow

Others Tips

 

Some other best marketing strategies for Shopify are-

 

Affiliate marketing

 

Collaborating with brands that have high credibility among users, so that you get affiliation in a particular community.

shopify-marketing-strategy

Customer loyalty program and Give way

 

Customer loyalty programs encourage users to refer a brand in return for certain rewards like discount coupons and offers. On the other hand, Gove away means giving return benefits to loyal customers in return for their trust in the brand. Both create deeper bonds with customers and convince customers on a deeper level.

 

 Online reviews

 

Showcase customer reviews, and case studies both in written and video form on your website to build trust among users. Post product reviews for each product to promote the band’s credibility.

 

Conclusion

 

If you still have doubts, consult a Shopify ecommerce development company that can give you a deeper understanding of these. As Shopify marketing is a process that needs a lot of effort, understanding, and grip on technology usage!

 

The Ultimate Shopify SEO Checklist

Easy To understand Shopify SEO Checklist

Do you want to improve your Shopify website’s performance? As a Shopify development agency, we would suggest the same thing that we suggest to most of our clients to improve the SEO of your Shopify commerce. Having a good SEO rank for your online store will reduce half of your effort on an ecommerce website. So, let’s learn every knick-knack on Shopify SEO.

What Is SEO for Shopify?

SEO for Shopify refers to an SEO strategy to turn a Shopify-built ecommerce website SEO friendly or optimized. Shopify SEO strategy boosts web traffic, and brand awareness and improves overall sales of an ecommerce brand that has a Shopify-built website.

Why Does Your Shopify Commerce Website Need SEO?

 

People find out about ecommerce shops through online searches on Search engines like Google, Bing, and Yahoo. The same applies to the Shopify-built ecommerce website. To make your Shopify ecommerce easily findable, you have to make your Shopify website SEO-friendly.

Shopify-SEO-Checklist-link building-strategy

How Does SEO Work on Shopify?

 

  • SEO helps to earn Backlinks from other sites and social media platforms for your Shopify built ecommerce shop and drive a high volume of web traffics,
  •  SEO improves the domain authority rank of your ecommerce website and makes your online shop a most recommended shop from Google and other search engines. Hence you get to see a sharp rise in sales volume.
  • Shopify SEO best practices improve the website structure, web content quality, and overall user experience of your website that improve the conversion rate of your ecommerce website’s inbound leads.
  • SEO helps ecommerce brands to build a strong brand reputation because people trust brands that have high-ranking websites.
  • SEO improves the quality of branded content and makes those content engaging and helpful for users.

A Guide For Shopify Ecommerce SEO Checklist

Here we have come up with a quick Shopify SEO checklist, hope this will help you to Start with Shopify SEO planning.

Initial Guidelines

  •     Build accounts with the Google Search Console and Bing Webmaster, because these are the most recognized SEO tools to start with.
  •     Make sure you submit a site map to both tools so that both can crawl your Shopify website to recognize its unique value.
  •    Use Google Analytics to track your website performance and insights on its performance indicators.
  •   Use Shopify SEO tools to conduct SEO audits and perform overall competitor analysis on SEO.
  • Take help from experts to index your Shopify websites with the leading search engines

Shopify-SEO-strategy-Roi

On page SEO guideline

  •   Use SEO Tools to find out the most valuable keyword for your website.
  • Incorporate those keywords in websites, product pages, Meta details, website content, and blog posts.
  •    Incorporate queries as SEO keywords in the homepages and FAQs section of your Shopify commerce website.
  •     Optimize title tags, headings, and alt text for images
  •  Use Schema markup data structure to turn your website’s content user-friendly and easily finable on search engines

 

SEO content guide line

Preparing a good content marketing strategy is a crucial part of the Shopify eCommerce SEO checklist so make sure to have a strong content strategy for your ecommerce store online market To enhance the on-page SEO rank. What should be the goal of content strategy?

  • Improve content structure

Write content in a proper format to serve all answers or information in an organized manner. Implement headings,  use relevant keywords, and cover concept that users mostly search online or can enrich users in top-of-the-funnel marketing.

  • Boost the readability of content

Use tactics to make content easy to understand and quickly readable. Break the whole content into short points, and keep content crisp, clear, and direct to points. Use infographic, video content, graphics, charts, several subheadings, statistics, or anything that make content engaging and readable.   Shopify-SEO-best-practices

  • Replace duplicate content

Using duplicate content may impact your SEO rank so make sure to use engaging copies like product descriptions, website blogs, and other content that create add unique value to your website. Serve all details to the audience uniquely that establish your e-commerce shop as a brand.

  •  Answer Common queries in FAQs

Address the common queries of target users in a FAQs section and turn your website into a valuable resource to solve buyers’ problems

 

Technical SEO checklist

  • Build a mobile-friendly as a first step  SEO for Shopify website.
  •  Use HTTP secure domain for your Shopify website
  •  Make sure your Shopify website has an optimized loading time
  • Remove or fix errors from broken links of redirect pages
  • Use the right type of anchor text
  • Build an Internal strategy that makes your website more engaging
  • Use the global navigation menu to make the most valuable pages of the website easy to find

 

Off-page SEO guideline

 

  • Post blogs on guest posting sites to earn quality backlinks
  • Post promotional posts on social media with website links
  • Collaborate with freelance writers to mention your brand name in their blogs
  • Use Shopify SEO tools to find out the brand mentioned where your website is not linked
  • Share newsletters, ebooks, and documents among users
  • Write on different platforms and take part in social events

 

Local SEO guideline

 

  • Set business profile with Google
  • Do business citations with valuable platforms and websites
  • Create a profile on online business directories like Google business profile, Bing, Yelp, Yellow page
  • Create landing pages for all locations
  • Provide all information relating to contact details clearly
  • Make sure to include all locations of your ecommerce business on Google map
  • Consult a Shopify development agency for more such insights

 

Bonus Tips

•    Along with written content use a different forms of content like clients’ testimonials in video format, product reviews in video formats, and visual content

•    Brush up your website content using AI tools

•    Consult Shopify SEO Experts

•    Create a seamless experience in UX design

shopify-development-company-india

Conclusion

 

SEO is a time-consuming process that revolves around so many tasks. You have to keep patience throughout the SEO journey as it’s a matter of planning, execution, evaluation, and re-planning. All these works need lots of brainstorming and understanding. If you feel at any stage you need help reach out to a reliable Shopify development agency.

 

Shopify Development Trends 2023

Why Should You Follow Shopify Development Trends 2023?

The Ultimate Guide to Finding the Right Ecommerce Website Development Company

Do you have the plan to launch an online store in 2023? Then we have news for you. Shopify platform comes up with some cutting-edge trending features for you. Build an ecommerce store on your own or hire a Shopify development company that you feel like convenient.

Here we have come up with some core points on Shopify commerce, so that you can easily understand and make decisions on building an e-commerce website with Shopify.

Know The Basics of Shopify

What is Shopify?

“Shopify is a commerce platform that allows anyone to set up an online store and sell their products”-Shopify. If you want to craft an online store to sell or a website to promote your products or services, you can build an advanced ecommerce store or website easily with Shopify.

 

Why should you use Shopify to Build an Ecommerce platform?

• Easy to use for non-tech users
• Websites are easy to market for its SEO friendly features
• Shopify-built websites are highly secured and mobile friendly
• Most of the ecommerce trends 2023 are available on the Shopify platform.

8 Shopify SEO Tips

 

Shopify Trends 2023

Know The Shopify Development Trends

• The mobile-friendly checkout process

Shopify makes the checkout process easier than in 2022 which can easily be accessible on mobile applications.

• Easy customization of prebuilt theme

Shopify specialists can easily customize easily the prebuilt Shopify themes and cut down costs as well.

• The easy cross-border selling feature

Automatic tools of Shopify market pro make cross-border sale operations easy to manage and viable for cost control.

• Meta field

Meta field help in creating personalized features in user experience and customer experience

• Improved content creation

Improved UI component and content creation based on obtained insights from consumer behaviour study.

• Easy decision making

Better A/B testing features make help to take decisions easily

• Shopify e-commerce trending features 2023

  •  Fast-loading page with headless commerce
  • AI integration
  • Personalized experience
  • Multi-store
  • Multi-channel presence
  • Video content, humorous content, and user-created content
  • Product video, easy real time data tracking, push notification
  • Data personalization
  • Instant customer support system and chat bot support
  • Live shopping

 

7-Reasons-to-Choose-Shopify-Development-for-Your-Next-eCommerce-Web-Development

Keeping up with Shopify Trends is Important for Your Business

• Better performing ecommerce store

When you update the current features of your Shopify commerce according to the trends, you get access to the latest technology and better UX features. Keeping up your ecommerce with the latest features improves the overall performance of your Shopify commerce store.

Read: The Ultimate Guide to Finding the Right Ecommerce Website Development Company

• Improve the overall user experience

A thriving ecommerce website with trendy, advanced features easily meets customers’ expectations and improves their overall experience.

• Help ecommerce brands to stay updated

Integrating ecommerce trends 2023 makes websites future-ready and boosts their competitiveness in their niche.

• Make ecommerce website easy to market

Integrating new features in an ecommerce brand’s website increases the chance for the brands to perform well on SERP. The strong its SEO features become, the more it will drive web traffics and leads.

• Flexible and scalable ecommerce

Incorporating new trends makes an ecommerce website easily scalable and adaptable to changes.

• Improved sales

Adding Trendy features in existing Shopify stores means diverse options, the latest design, and easy-to-connect technicalities.

• Easy decision making

Performance measurement of e-commerce brands is easy with these latest tools. That means management can take decisions prudently and that will get reflected in its ecommerce report 2023.

How to Stay Updated with Current Shopify Trends?

 Stay updated with tech news and industry news
 Follow your competitors
 Research what your target audience wants and keep track of their trend of lifestyle.
 Follow the Shopify website for more such updates
 Be an active user of social media and know the social trends
 Analyse and measure the performance of your ecommerce store to identify its area of improvement.
 Ask for feedback from your exciting customer and analyse those feedbacks.
 Consult a Shopify development company to get more insights.

Hire a Shopify web development agency To Make Ecommerce websites at Par with Trends

You can easily implement all changes and add more value to your ecommerce brand by a simple means. Just hire Shopify development services and the rest leave to them to take care of.
Hire a Shopify Expert

Lets’ Wrap Up

Why not create a sophisticated ecommerce website if you want to build one? Stay updated with the current ecommerce trends in 2023 and then integrate one-by-one the latest updated features to the Shopify store. If you need more information and assistance, don’t hesitate to ask the best Shopify development company for cost-effective services. Don’t go by words, book a free consultation now to get more valuable advice.