Shopify and WordPress, both are emerging as popular ecommerce building platforms in the market. Why? All non-tech users can quickly set up stores here and access their user-friendly admin interface.
However, Shopify offers better customizable and reliable security options than WordPress. That is why, Shopify remains ahead of WordPress.
Have you decided to migrate the WordPress site to Shopify? Keep with us throughout the discussion and learn from the step-by-step migration process from WordPress/Woo Commerce to Shopify.
Can You Move Your WordPress Site to Shopify?
Yes, you can transfer your ecommerce shop from WordPress to Shopify. Either you can export the site manually or through migration tools. To import WordPress manually, you have to migrate all CSV files to Shopify one by one manner. On the other hand, while migrating through tools you can use WordPress migrating Plugins like Duplicator, customizer export /import, Widget importer and Exporter etc.
WordPress to Shopify Migration: Step by Step Guide
Here are some steps to Migrate your WordPress Website to Shopify. Here are some of the things to consider when moving your WordPress site to Shopify:
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Back-Up Your WordPress Website
Before starting with the migration process from WordPress to Shopify, make sure to back up your WordPress Website safely. Ensure to back up all data, themes, and files in advance.
Some of the best wordpress backup extensions are – All-in-One WP Migration,WP All Backup,BackUp WordPress, etc.
• Set up a Shopify Account
Set up a Shopify store by signing up to the Shopify platform. You can choose any Shopify plan that makes really sense to your requirements. Bring customized effects on the site which can reflect the same vibe that your brand gives.
• Export Data from WordPress To Shopify
Before moving WordPress data to shopify, make sure to save all data relating to content, product pages, images, posts, and other crucial WordPress data. To export data use WordPress’s Export tool to migrate all data seamlessly.
*How to migrate WordPress blog to Shopify?
It can be done in 3 ways, those are:
- You can migrate WordPress blog posts to Shopify using third-party apps like Matrixfy.
- If you are a Shopify Plus user, then you can use the Transporter app to transfer blog posts using coding.
- You can transfer blog posts though a high-level data migration technique by hiring a Shopify developer.
Also read:
Easy To Understand Shopify SEO Checklist
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• Import WordPress Data To Shopify
You can import data to Shopify with CSV files or through using migration apps. Go after the following instruction to import WordPress data to Shopify through the CSV file upload technique.
Using a data migration tool:
Go to Shopify admin > Apps > Select a suitable migration app > follow specific instructions.
• Set Up Product Pages in Shopify
Set up well-structured product pages in Shopify and start uploading all products, images, and price details there.
How To Import Products To Shopify Form Woo Commerce Store Through transferring CSV files?
Follow the below guide:
Go to Shopify Admin > Products >Import > Add files > select CSV files > Upload > continue.
• Migrate Images and Media files to Shopify
You can create new images or media files for your new store on Shopify. But leaving quality images behind is not a wise decision. Especially when your Woo Commerce website has a good SEO rank. During the Process to import WordPress to Shopify, don’t forget all media and image files.
Also read: How to Optimize Your Images For WordPress ?
How To Upload Media Files To Shopify?
- You can upload media files to Shopify using features of the Files page from Shopify admin.
- You can migrate all media files using migrating and importing apps from the Shopify App Store.
• Set Up Navigation and Menus
Create a Menu structure and navigation for your Shopify store that aligns with your previous site.
• Set Up Redirect URLs
You can’t lose the SEO ranking and user experience as it will cost you to lose potential buyers and old customers also. So what can you do? To channel previous buyers to your new site set up redirect URLs for Your Shopify store.
• Test The Website Thoroughly
Once you are done with the whole setup and migration process, test all features. From products to content, navigation to the payment process, take a thorough review of all the new set up in Shopify. Make sure no broken like is left and everything is functioning well.
Also Read: 6 Authentic Tips to Build User Friendly Shopify Store
Shopify Marketing Strategy to Increase Sales
• Set Up New DNS Settings
Transfer domain from WordPress to Shopify by DNS settings. Update your DNS settings with new DNS settings or with your previous setting.
• Launch The New Website
If you become confident enough that everything is in place and functioning well , it’s time to launch your new Shopify Store. Make your site live.
• Let People Know The Migration
Let your old customers know the migration news through newsletters, content marketing, and through social media marketing campaigns.
• Monitor and Optimize
Once your Shopify site goes live, start monitoring and tracking its website performance and make optimize as per needed.
Post-Migration Steps You Need to Take
Redirect Posts on the Old Site (WP Subdomain) to their New Shopify URLs
Migrating content from the old site to your new site hampers the internal link structure and creates the hassle of 404 errors. As a result, your site’s SEO rank can be affected.
To avoid such hassles, use a redirection app or tools to identify broken links. It will help to manage 301 or 404 redirects while migrating a WordPress store to Shopify.
Submit a new sitemap to Google and Bing
Submit your new sitemap in the Google Search Console or Bing Webmaster tool. This will help you to get your site indexed faster and keep the SEO value of your migrated site intact.
Steps to submit a sitemap
- Find your auto-generated XML site map at the root directory
- Create a Google search console account add domain properties and verify your site
- Add the verified site map and submit it.
- Change Your Address in Google Search Console and Complete Bing Site Move Tool
- Confirm Whether Google Analytics and Search Console Function as Expected
Change Your Address in Google Search Console and Complete the Bing Site Move Tool
Have you changed your site URL on the new site? If yes, then use the change of address tool. It signals Google about this new URL and ‘migrates the Google Search results from your old site to your new site’ [Google].
Follow the step-by-step guidance of Google to implement this change.
Confirm Whether Google Analytics and Search Console Function as Expected
Track your Web traffic details with the help of Google Analytics and Google Search Console. These tools insightful reports on web traffic sauces and make room for improvement in efforts.
All you have to do is, just set up an account with Google Analytics with this Guide of Google and track the following reports:
- Keep an eye on sales reports of all channels.
- Check path exploration reports to reveal the trend of user journeys on your site.
- Keep tabs on all GA4 e-commerce purchase reports
Recrawl Your Old WP Website
Set up 301 redirects to ensure that no broken links exist in the current URLs. You have to be very careful at this stage.
Monitor 404s on Your New Shopify Site
Use the Shopify app to keep checking on your newly built Shopify shop’s 404s. You can use any site audit tools or set up Google Analytics to proactively solve the 404 errors.