Category: Shopify

odoo vs shopify

Odoo Vs Shopify: What Earns Better Conversions For Ecommerce?

These days, brands offer a range of products through ecommerce stores. It creates convenience for people and leverages this opportunity to earn bucks. Data revealed that 21.2 % of retail sales will happen online by 2024 and online sales will make up 31 % of B2B sales by 2024.

Have you decided to build your ecommerce store to boost profit? Finding the best ecommerce store is a crucial task that you should do next.

What about considering Odoo and Shopify? Which one will generate high leads and conversion on your ecommerce store? Get all answers in this blog by delving into the discussion on Odoo vs Shopify with us!

Let’s start then!

Odoo

Oddo Vs Shopify: All You Want To Know

What is Odoo?

Odoo is an ‘Integrated Enterprise Resource Planning software solution’. It streamlines the strategic planning, resource allocation, and performance control of an organization and boosts its profit.

Odoo is an open-source software. That means Odoo’s source code is visible and accessible to its broad user base. So, anyone can access thecode with ease. Odoo ecommerce seamlessly runs on the majority of leading operation systems and is based on Python scripting and PostgreSQL. Its DBMS is compatible with open source.

However, Odoo ERP is now also available in two versions: the community version and the subscription-based enterprise version. The enterprise version is available in web browsers, where its open source version available in GitHub.

Oddo offers a wide range of integrated modules and apps. They include CRM modules, marketing modules for ecommerce, accounting, financial modules, human resources, and warehouse and project management.

Why To Choose Odoo?

Here are the best features of Odoo that you should consider while discovering Odoo Vs Shopify:

Odoo Apps

Odoo apps offer an end-to-end solution with the following modules. It covers CRM, sales, Manufacturing, warehouse, project management, Inventory, helpdesk, planning, website and ecommerce, marketing, HRM, POS, timesheet or reporting, etc.

Odoo CRM

Odoo CRM offers a dashboard that shares a real-time update and automates the CRM and sales process. It allows faster and more accurate forecasts for your sales processes.

Odoo DMS

Odoo’s document management system streamlines the paperwork with automatic processes. It creates, integrates push or manages documents through a centralized document management system.

Shopify

What is Shopify?

Shopify is a ‘complete ecommerce platform’. It supports sales in person, web, mobile, brick-and-mortar stores, or even across multiple channels. Shopify ecommerce capabilities are immensely powerful.

Shopify is a cloud-based and hosted platform where anyone can build and start selling products immediately. The flexibility, global reach, ease of integration, and ready-to-use features make Shopify an on-the-go option for ecommerce brands.

Shopify offers three product layers such as core products, additional products and services, and app-built features.

Why To Choose The Shopify?

Easy to Access tools

Shopify offers out-of-the-box features and easy-to-access tools to its users. It removes complexities and seamlessly converts ideas into business.

Best SEO Features

Shopify SEO features improve website ranking on organic searches and improve visibility. It elevates the reach of the Magento website to a mass, drives targeted traffic, and improves sales in ecommerce sites.

Shopify Drop shipping

Shopify offers multiple features that connect wholesalers across the globe. It will help companies that run drop shipping services through ecommerce sites. Unlike manufacturing business or trade selling, this business model does not need any warehouse. It lists its products on its website, take order, and sell the products from third-party suppliers.

Shopify ecommerce

Access to the Best Analytics tool

Shopify offers access to the best analytical tools that measure performance and success for, marketing activities. Shopify’s dashboard showcase core key performance indicator of ecommerce success.

Shopify App Store

Shopify app store is another core reason that drives the attention of most high-performing brands. It offers various applications, and plugins to extend the ecommerce capabilities. Some of the most famous Shopify apps are :

– Matrixify for store management

– Event ticketing for store management and store design

– Bulk discount code bot for marketing and conversion

– The stage for live shopping

User-friendly interface

Shopify is a user-friendly platform that remains easy to use and operate for nontech users. By using drag and build, newbies without coding skills can build stores easily.

Odoo vs Shopify: Which is Best For Ecommerce Development?

Shopify development or choosing Odoo, Which one is best for your ecommerce brand. Here is a quick comparison on Odoo and Shopify. So, let’s find the answers.

Set up and Customization

Shopify can be developed simply by doing drag and drop, it is that much easier. SME brands can create highly customized shops on Shopify and earn a competitive advantage over stiff competition.

On the other hand, Odoo set up a customizable website. It streamlines the work process and adapts to the pace of SMEs easily.

Payment Methods

The checkout process in Shopify offers a streamlined checkout process. It is easy to navigate and hence eliminates the cart abandonment rates. In other words, the Shopify store offers seamless payment and checkout processes.

On the contrary, Odoo supports Odoo payment or payment providers’ websites or third-party integrations for reward points or gift card options.

Inventory Management

With Shopify store development, you can enjoy getting low-stock alerts and real-time updates on inventory. Plus, it offers multichannel inventory management, demand forecasting tools, and an easy tracking system.

On the other hand, the robust features of warehouse management, demand forecasting, and stock quantity of Odoo reduce the overall cost of inventory management.

odoo vs shopify criteria

Shipping

Shopify shipping features offer bespoke features to set shipping rates, drop shipping, and seamless integration to shipping management tools.

On the other hand, Odoo offers shipping support with the ease of setting customized shipping rules for brands.

Marketing

Shopify app store comes with several apps that ease the marketing conversion process for ecommerce brands.  On the other hand, Odoo’s marketplace integration, coupon code, discounts, and promotions are some of its major conversion and marketing features.

Customer Support

Shopify offers a reliable resource with FAQs, community support, and 24/7 customer support through live chat and emails.

On the other hand, Odoo also provides support to users through various channels and a help desk.

Point of Sale (POS)

Shopify’s Omni channel presence creates a powerful and easy to access point of sale for every kind of business. Some of the best features in Shopify’s POS are

– Omni channel selling

– Staff management

– Inventory management

– Reporting and analytics

– Customer management

– Growth tool support

– Centralized selling

– Built-in tools

On the contrary, Odoo offers the following POS features to users,

– Intuitive display

– Rewards to loyal customers

– Cross channel selling

– Availability across almost all devices

– Flexible invoicing

– Integrated and offline payment

Final Verdict: Odoo  Vs. Shopify For Ecommerce

Both Odoo and Shopify have separate user bases due to their specialties in features. Before you choose between Shopify and Odoo, make sure you know your business requirements well.

Shopify supports growth to small or mid-sized enterprises, whereas Odoo’s modules either small companies with limited needs or large enterprises. Odoo is the right choice for those businesses which has complex needs. On the other hand, Shopify’s intuitive design covers end-to-end ecommerce solutions for an e-commerce brand that needs easy, quick, and streamlined features.

Still Confused? Talk To Our Ecommerce Specialist Team Now!

The TechClouds is a one-stop solution that caters to all your needs for ecommerce solutions, From planning, website building, designing, or promotion, we get you covered all. Book a free consultation or mail your query now!

Frequently asked Questions

Shopify seo mistakes

5 Most Typical Shopify SEO Problems And Their Solutions

Does your Shopify store is struggling to drive organic traffic? Is your Shopify store’s SEO underperforming? Don’t worry; you can easily overcome them.

Shopify is one of the leading ecommerce brands. Users prefer this ecommerce platform due to its wide range of user-friendly features. Be it scalability or performance, website speed or performance secure hosting, or out-of-the-box SEO features, everything makes it a prudent option. But there is a pitfall with Shopify SEO!

How to solve these Shopify SEO problems easily? Let’s check out how!

5 Shopify SEO Roadblocks and Solutions

How do you make Shopify SEO-friendly? Here are effective tactics for you to solve issues with Shopify SEO!

Shopify SEO Problems 1: Shopify URL structure Limitations

All product categories in Shopify come under/collection in the URL, whereas a product comes under/collection within the URL.

Duplicate page URLs can affect your Shopify website’s SEO rank. Search engines perceive the page content as duplicate content. It can make all your SEO efforts in vain. So, it is needless to mention that you should fix one of these Shopify SEO Issues by hooks or crooks.

How To Solve This Issue?

First, understand why this happens. Actually, Shopify uses product page URLs in two different ways. The first one is created through the sorting or filtering option. The other one is created through the direct path.  That means, how users access a product page.

Now Identify those duplicate URLs or product page content using the Google search console.

Now solve them using the following steps:

  • Use Canonical Tags Rightly

Implement canonical tags correctly

  • Consistent URL structure

Choose your customized URL structure for each product page and use them consistently

  • Implement and Manage URL redirects

Use URL redirects to solve the duplicate content issue. It will help customers to find the right product page that they are looking for.

Just go to Settings> Apps and Sales channel > Online store > open sales channel> Navigation > create URL redirect > enter old URL in ‘redirect from’ > enter new redirect in ‘Redirect to’.

  • Use Pagination Tags

Pagination tags can generate duplicate URLs. It allows page owners to number or locate pages in the appropriate order.  So, you can indicate the relationship among paginated pages with Pagination tags.

 

Shopify SEO Problem 2: Restricted or Forced URL Structure

The restricted URL structure can be one of the most popular Shopify SEO problems for users. It restricts users from customizing or taking complete control over the technical aspect of the site. So, how can you solve this common issue with Shopify? Let’s know!

  • Edit The Handles in Product URLs

Customize the handles in product URLs based on the product title or the target keyword.

  • Take Care Of The Collection URLs

Use descriptive names or phrases to describe collection details manually and edict the handles with keywords appropriately.

  • Use Breadcrumbs URLs

Use Breadcrumb URLs in Schema markup to signal search engines about the subcategories clearly.

  • Use Tailor Made Page Titles

Use concise page titles and edit page URL handles with your target phrases.

inventory

Shopify SEO Problems 3: Shopify Auto Generated XML Site Map Problem

Shopify stores generate sites automatically for all users. It includes product pages, titles, images, blog posts, and other on-site elements.

It allows Google or Bing can easily crawl these site maps and index webpages seamlessly. But there is a problem here. Sometimes it can miss some pages to get indexed. As a result, it hampers the process of Shopify SEO.

How to solve this SEO problem?

  • Open an account with Google Search Console.

  • Select your website URL.

  • Select crawl and then Sitemaps.

  • Select test or add sitemaps and enter your XML map.

  • Now submit the site map to Google.

Locked Robots.Txt File

Shopify SEO Problems 4: Locked Robots.Txt

All Shopify stores have default robot.txt files. It leads to the problem of   Locked robot.txt, which is one of the major issues with SEO for Shopify. It restricts the user to control their site robots.Txt and SEO features. Sometimes it becomes very crucial to remove or customize robot.txt files to improve the site’s credibility.

How to solve this Shopify SEO problem?

Edit robot.txt.liquid files

Edit or customize directories using robot.txt.liquid files. All you have to do is to Shopify admin > settings> Apps and sales channel > online store > open sales channel > themes > edit code > Add new templates > robots > Create template.

Shopify SEO Problem 5: Issues Of Duplicate Content

Duplicate content is one of the biggest Shopify SEO problems than you think. Actually, Shopify creates duplicate content based on product tags, product pages, and URLs. It can hamper the SEO performance of the online store and diminish the brand’s value.

So how can you solve this SEO problem of Shopify?

  • Add ‘no-index’ tags to eliminate auto-generated product tags.

  • Remove Duplicate Product URLs.

  • Use Canonical tags to order collection pages.

Apart from the above-mentioned issues, Shopify users face some other problems. Among them, problems of multiple H1 tags, breadcrumb URls, or issues with title tags or Meta are prominent ones. Hence we suggest considering the Shopify SEO Checklist before you start the Shopify development process.

Book Your Free Seo Consultation now

Consult Shopify SEO Experts Now!

Our The TechClouds team can help you to build an SEO-friendly customized Shopify store. We can also help you to solve your Shopify SEO problems. So, if you need help you can consult us for free.

How to move WordPress Website To Shopify

How to Migrate WordPress Website To Shopify?

Shopify and WordPress, both are emerging as popular ecommerce building platforms in the market. Why? All non-tech users can quickly set up stores here and access their user-friendly admin interface.

However, Shopify offers better customizable and reliable security options than WordPress. That is why, Shopify remains ahead of WordPress.

Have you decided to migrate the WordPress site to Shopify? Keep with us throughout the discussion and learn from the step-by-step migration process from WordPress/Woo Commerce to Shopify.

Can You Move Your WordPress Site to Shopify?

Yes, you can transfer your ecommerce shop from WordPress to Shopify. Either you can export the site manually or through migration tools. To import WordPress manually, you have to migrate all CSV files to Shopify one by one manner. On the other hand, while migrating through tools you can use WordPress migrating Plugins like Duplicator, customizer export /import, Widget importer and Exporter etc.

WordPress to Shopify Migration: Step by Step Guide

Here are some steps to Migrate your WordPress Website to Shopify. Here are some of the things to consider when moving your WordPress site to Shopify:

Back-Up Your WordPress Website

  • Back-Up Your WordPress Website

Before starting with the migration process from WordPress to Shopify, make sure to back up your WordPress Website safely. Ensure to back up all data, themes, and files in advance.

Some of the best wordpress backup extensions are – All-in-One WP Migration,WP All Backup,BackUp WordPress, etc.

•    Set up a Shopify Account

Set up a Shopify store by signing up to the Shopify platform. You can choose any Shopify plan that makes really sense to your requirements. Bring customized effects on the site which can reflect the same vibe that your brand gives.

•    Export Data from WordPress To Shopify

Before moving WordPress data to shopify, make sure to save all data relating to content, product pages, images, posts, and other crucial WordPress data. To export data use WordPress’s Export tool to migrate all data seamlessly.

*How to migrate WordPress blog to Shopify?

It can be done in 3 ways, those are:

  • You can migrate WordPress blog posts to Shopify using third-party apps like Matrixfy.
  • If you are a Shopify Plus user, then you can use the Transporter app to transfer blog posts using coding.
  • You can transfer blog posts though a high-level data migration technique by hiring a Shopify developer.

Also read:

Easy To Understand Shopify SEO Checklist

Most Useful Tips For Shopify Speed Optimization

Why Should You Follow Shopify Development Trend 2023 ?

 

•    Import WordPress Data To Shopify

You can import data to Shopify with CSV files or through using migration apps. Go after the following instruction to import WordPress data to Shopify through the CSV file upload technique.

Using a data migration tool:

Go to Shopify admin > Apps > Select a suitable migration app > follow specific instructions.

•    Set Up Product Pages in Shopify

Set up well-structured product pages in Shopify and start uploading all products, images, and price details there.

How To Import Products To Shopify Form Woo Commerce Store Through transferring CSV files?

Follow the below guide:

Go to Shopify Admin > Products >Import > Add files > select CSV files > Upload > continue.

•    Migrate Images and Media files to Shopify

You can create new images or media files for your new store on Shopify. But leaving quality images behind is not a wise decision. Especially when your Woo Commerce website has a good SEO rank. During the Process to import WordPress to Shopify, don’t forget all media and image files.

Also read: How to Optimize Your Images For WordPress ?

Import WordPress Data To Shopify

How To Upload Media Files To Shopify?

  1. You can upload media files to Shopify using features of the Files page from Shopify admin.
  2. You can migrate all media files using migrating and importing apps from the Shopify App Store.

•    Set Up Navigation and Menus

Create a Menu structure and navigation for your Shopify store that aligns with your previous site.

•    Set Up Redirect URLs

You can’t lose the SEO ranking and user experience as it will cost you to lose potential buyers and old customers also. So what can you do? To channel previous buyers to your new site set up redirect URLs for Your Shopify store.

•    Test The Website Thoroughly

Once you are done with the whole setup and migration process, test all features. From products to content, navigation to the payment process, take a thorough review of all the new set up in Shopify.  Make sure no broken like is left and everything is functioning well.

Also Read: 6 Authentic Tips to Build User Friendly Shopify Store

Shopify Marketing Strategy to Increase Sales

•    Set Up New DNS Settings

Transfer domain from WordPress to Shopify by DNS settings. Update your DNS settings with new DNS settings or with your previous setting.

•    Launch The New Website

If you become confident enough that everything is in place and functioning well , it’s time to launch your new Shopify Store. Make your site live.

•    Let People Know The Migration

Let your old customers know the migration news through newsletters, content marketing, and through social media marketing campaigns.

•    Monitor and Optimize

Once your Shopify site goes live, start monitoring and tracking its website performance and make optimize as per needed.

Post-Migration Steps You Need to Take

Redirect Posts on the Old Site (WP Subdomain) to their New Shopify URLs

 

Migrating content from the old site to your new site hampers the internal link structure and creates the hassle of 404 errors. As a result, your site’s SEO rank can be affected.

To avoid such hassles, use a redirection app or tools to identify broken links. It will help to manage 301 or 404 redirects while migrating a WordPress store to Shopify.

 

Submit a new sitemap to Google and Bing

Submit your new sitemap in the Google Search Console or Bing Webmaster tool. This will help you to get your site indexed faster and keep the SEO value of your migrated site intact.

Steps to submit a sitemap

  • Find your auto-generated XML site map at the root directory
  • Create a Google search console account add domain properties and verify your site
  • Add the verified site map and submit it.
  • Change Your Address in Google Search Console and Complete Bing Site Move Tool
  • Confirm Whether Google Analytics and Search Console Function as Expected

Change Your Address in Google Search Console and Complete the Bing Site Move Tool

Have you changed your site URL on the new site? If yes, then use the change of address tool. It signals Google about this new URL and ‘migrates the Google Search results from your old site to your new site’ [Google].

Follow the step-by-step guidance of Google to implement this change.

 

Confirm Whether Google Analytics and Search Console Function as Expected

 

Track your Web traffic details with the help of Google Analytics and Google Search Console. These tools insightful reports on web traffic sauces and make room for improvement in efforts.

All you have to do is, just set up an account with Google Analytics with this Guide of Google and track the following reports:

  • Keep an eye on sales reports of all channels.
  • Check path exploration reports to reveal the trend of user journeys on your site.
  • Keep tabs on all GA4 e-commerce purchase reports

Recrawl Your Old WP Website

 

Set up 301 redirects to ensure that no broken links exist in the current URLs. You have to be very careful at this stage.

Monitor 404s on Your New Shopify Site

 

Use the Shopify app to keep checking on your newly built Shopify shop’s 404s. You can use any site audit tools or set up Google Analytics to proactively solve the 404 errors.

 

Frequently Asked Questions

Yes, but you have to customize the theme to make it compatible with Shopify’s  Liquid language. Otherwise, if your theme contains any additional directories, it will be omitted.

There are many tools available in the market, however, among them, Cart2Cart, Next Cart, and Product CSV import suite are best and safe to use.

Shopify Store Design Tips

6 Authentic Tips to Build User Friendly Shopify Store

Have you chosen the Shopify platform to build your online shop? Then this comprehensive guide to building a user-friendly Shopify store is a must-read for you. We suggest you read this blog till the end to get an in-depth perspective on this. Let’s begin then!

What is User-friendly Shopify Store Development?

It’s a process to build or turn the UX and UI of a Shopify website appropriate to the target audience and make the overall functionality seamless and optimized for users. Audiences have now become very conscious about the quality of user experience with brands while choosing the most potential solution.

Shopify-Website-Development

What is Shopify Development Services?

Developing and setting up an online store or ecommerce store on Shopify is a process of Shopify Development. Companies with expertise in Shopify ecommerce development services set up Shopify stores, develop mobile apps, develop customized themes, and initial website marketing- these overall functions are collectively called Shopify development services.

Core Strategies for Crafting a User-Friendly and Professional Shopify Store

Plan your online shop’s concept

Building a strong plan for ecommerce store development is the key to building a successful user-friendly Shopify website. Planning means investing time in customer research, target market research, product planning, and industry development planning.

Start by researching your customer’s behavior, preference, buying journey, and competitive research. Then know the industry trend, and understand your competitors’ market positions, and strength, Therefore, plan your core products that make your brand stand out by showcasing unique value.

Select or build a customized theme

Shopify themes are the visual templates in the Shopify website designs. Deciding on a theme is crucial as this will decide the appearance of you online in front of the customers. Having an appealing appearance is important for a website as 80 % of the first appearance about a brand happens on its website design.

•    Check the websites of industry leaders

Have a look at the leading brand’s site to get an overview of the best standard.

•    Pick Website features 

Decide the features you want to add to your store that makes the website yours.

•    Decide the user experience

Choose the framework, overall design, font size, and text positioning that looks engaging to your customers.

•    Set budget

Know the plan and prepare a cost-effective budget to build your Shopify store that can achieve higher ROI from website design investment.

Hire Shopify theme development experts to build a website that is customized themed website focused on customer experience, budget, and website goal.

Also Read: Shopify Speed Optimization Guide

Add Product Features

The product features include product images, photos, product titles, and product descriptions. Showcasing all features rightly uplifts the experience of users with the ecommerce brand.

Presenting your products on the website is an art that adds value to the website and builds a brand image among the target audience.

 

Hence, you should take care of the product display and product features process with the following tips.

 

  • Product image

Use HD quality identical images that help shoppers to understand products’ true values in a few glances.

 

  • Product Description

Write crisp descriptions about products’ usages, features, and appearance for each product to introduce them to prospective buyers. Make the descriptions include the pain points of your customers.

 

  • Product Title

Use a short time between 30 to 70 characters for products and make sure that includes your target keyword.

 

  •  User guide video

 

Create user guide videos to show customers how the product works and what are the functionalities as part of the Shopify website development process.

 

  • Setting competitive price

After extensive research and analysis of competitors, set a competitive price range.

shopify ecommerce development services

Add Tailor-made Features and Plugins

 

Shopify offers 6000+ apps in its app Store so use it as an opportunity to boost your online shops’ usability and user experience. Adding plugins and apps to the Shopify store is like adding additional features to an existing shop to enhance its power.

 

Add apps, plugins, and customized settings to make your website able to offer services and satisfy diverse audiences. Quick checkouts, multi-language, and multi-vendor shipping are some most famous features of custom ecommerce development using the Shopify platform.

 

  •    Seamless checkouts

 

Choose an easy and simple check-out template that matches the design of the overall template and the brand’s visual elements.

 

  • Shipping

 

Edit the shipping setting from the admin portal and add most value-adding features with real-time tracking features

  •  Languages

 

Set the language setting as per your business model and requirement. Make sure to set multiple languages to target global customers.

 

  • Email notification

 

Email notification constantly communicates with customers by sharing real-time updates and creating convenience for the customers and stakeholders. Use  and edit the email notification template as per your goal.

 

Create a Bespoke Store with Consistent Visual Content

 

While creating an online shop make sure your online shop look yours from all dimension; be it features, website template, color, logo, or setting, all these look-alike to your brand’s identity.

 

Hiring Shopify ecommerce development services allows you to build an online shop aligned with your website goal that stands out among the crowd easily. How do they build a branded Shopify store? They take care of the following details.

 

Build individual web pages with care

 

Starting from the home page to the product page of your website, they ensure to showcase your brand’s clear message and ultimate intent to your target customers. As their experts build a home page with a perfect lead-capturing design and a product page with a comprehensive product catalog to push leads to conversion.

 

  • Give importance to the Shopify SEO optimization process

 

Shopify customization specialists build Shopify website mobile responsive, and easy to navigate to make them SEO friendly as we can’t deny the SEO part to win the user experience. hence promoting SEO content, testimonials, and reviews as social proof Is also critical

 

Also read: The Ultimate Shopify SEO Checklist

  • Add conversion elements to all pages

Along with capturing leads, it is important to take care of the conversion strategy in parallel. Hence, experts agencies, don’t forget to put conversion elements to all pages of the eCommerce shop.

Core elements of conversions

  • CTAs
  • Widgets
  • Share buttons
  • Social media share options

 

  • Showcase your brand’s value propositions

 

What makes your brand stand out is your value proposition. Shopify UX experts add and demonstrate value propositions in each part of your Shopify store to boost the chance of conversion rate for each lead.

hire-shopify-development-experts

 

Are You Ready To Hire Shopify Development Services?

 

Building a Shopify store with the best UX features is not a lengthy or complicated process If you have a clear idea about your website goal, target customers’ expectations, and industry trends.

Have you been involved too much in your business innovation? Don’t have enough time to focus on the marketing part?  Leave that part to our reliable Shopify ecommerce development services expert. To know more book a free consultation with us to check our efficiency!

 

boost shopify sales with shopify marketing experts

Shopify Marketing Strategy to Increase Sales

Do you want to improve the sales volume from Your Shopify Built website? Then you need this easy marketing guide from the best Shopify ecommerce development company. Here we have shared all guidance, tips, and tricks to boost sales in your Shopify store. Read this once before checking any further resources.

What is Shopify Marketing?

 

Shopify marketing prepares a Shopify-built ecommerce platform that easily targets the audience and increases sales. This process revolves around identifying the right customers, planning and conducting campaigns, and taking corrective actions based on performance reports.

There are 2 objectives of a Shopify marketing plan-

•    Promote and market the online shop

•    Boost the online sales

 

Importance of Having a Good Shopify Marketing Strategy

 

Shopify Website without having great Shopify marketing has many drawbacks. A shop can’t last without its shoppers, which is why, telling prospects about its existence is required. Shopify marketing does this job of this promotion. Let’s check how this strong strategy helps an ecommerce brand to market its Shopify build shop easily!

shopify development experts india

Boost Brand Awareness

Shopify marketing promotes an ecommerce brand among target customers and boosts the website’s viewers with a solid strategy. Hence it enhances brand awareness among the right customers.

Build a Loyal Customers Base

Good marketing tactics help in getting a loyal customer base by satisfying customers with the most valuable solution. A loyal base of customers makes a brand sustainable, which is important for brands to survive in the long run.

Increase the Customer Retention Rate

Shopify marketing strategy build an overall plan that attracts leads funnels those leads to conversion, and nurtures those leads in the long run. Therefore, it’s a complete plan that contributes to customer retention as well as attracting new customers.

Boost Sales

An ecommerce platform built on Shopify experiences increased sales through promotional activities and campaign creation.

Read: Tips For Shopify Speed Optimization

Shopify Marketing Guide 2023

 

Here is a complete guide and tips to boost sales of Shopify customers in 2023. Let’s have a look deeper at the Shopify marketing guide!

 

Prepare Website Marketing Ready

 

Make your Shopify website competition ready by integrating useful marketing tools and implementing the best UX-friendly design to it. Using the right marketing tools like an email marketing tool, brand marketing, tool social marketing, or to effort-measuring analytical tool enhances the power of a Shopify website to perform well in website marketing.

 

How to promote the Shopify website?

 

Search Engine Marketing

 

SEO and PPC is two methods of search engine marketing, which is one of the most effective ways of website marketing. SEO brings the organic rank of a Shopify website to SERP and PPC brings a paid rank to SERP. Both techniques work in different ways but the goal is the same to boost web traffic and leads for a website.

 

Bonus

Upgrade the Shopify website features SEO with a guide on how to improve Shopify store SEO.

 

shopify-seo-marketing-tips

Social Media Marketing

 

You can promote your website link on the social media site to get website traffic from social media users. For that, you have to stay active, consistent and engaged on your feed by sharing unique and trendy social media posts.

 

Influencer Marketing

 

This is a part of the social media marketing strategy to promote a brand and website with some influencing personalities from social platforms. YouTube, Instagram, Facebook, LinkedIn, and TikTok; all these platforms have content creators. Some of those creators have a huge base of fans and followers; you can promote your Shopify-built ecommerce website among them by collaborating with those creators.

 

Content Marketing

 

Website content marketing and social media content marketing help in boosting traffic and leads for a website. Content is a powerful and faster marketing means to connect with the potential audience while charging very less in return.

 

 

Email Marketing Campaign

 

Send the prelaunch list and alert with the email marketing campaign. You may think email marketing campaign is ineffective in lead generation, but it does work. These tools send emails to potential customers and make them alert about new products and services. A personalized email marketing strategy recovers lost leads, attract new leads, and nurtures existing leads.

shopify-marketing-strategy-with-video

Video Marketing

 

Video marketing on Social media sites and websites can create a lot of buzz about new products or on the Shopify website. This is a part of content marketing but it’s an advanced game from traditional content as here you get a lot of scope to play.

 

Push Notification

 

Push notification is the best marketing strategies for Shopify stores because this marketing tactic satisfies the core objective of Shopify’s marketing strategy. Starting from abandoned cart recovery to saving lost leads or bringing back the lost customers on the right track of buyers’ journey-this marketing mechanism shows results in all aspects of a marketing campaign.

 

Automated Marketing Campaign

 

Turn marketing tactics like ‘Abandoned cart recovery’, retarget marketing, social media marketing, live sale automation, email marketing, and web push automation to boost brand engagement.

 

Direct Message

 

You can directly engage with customers on social media accounts, WhatsApp, email, messenger, or through AI chatbots. These tactics boost the bond with customers and bring the brand closer to audiences.

 

Take Experts’ Advice

 

Professionals’ advice always helps in the best way to merge marketing and technology. Take help from an expert and reliable Shopify ecommerce development company to turn things easier.

 

Also Read: Shopify Development Trends to Follow

Others Tips

 

Some other best marketing strategies for Shopify are-

 

Affiliate marketing

 

Collaborating with brands that have high credibility among users, so that you get affiliation in a particular community.

shopify-marketing-strategy

Customer loyalty program and Give way

 

Customer loyalty programs encourage users to refer a brand in return for certain rewards like discount coupons and offers. On the other hand, Gove away means giving return benefits to loyal customers in return for their trust in the brand. Both create deeper bonds with customers and convince customers on a deeper level.

 

 Online reviews

 

Showcase customer reviews, and case studies both in written and video form on your website to build trust among users. Post product reviews for each product to promote the band’s credibility.

 

Conclusion

 

If you still have doubts, consult a Shopify ecommerce development company that can give you a deeper understanding of these. As Shopify marketing is a process that needs a lot of effort, understanding, and grip on technology usage!

 

Frequently Asked Questions

Use single-page checkout, turn the process mobile optimized, provide the option to save billing details, and run abandoned cart recovery emails to increase checkout speed.

The Ultimate Shopify SEO Checklist

Easy To understand Shopify SEO Checklist

Do you want to improve your Shopify website’s performance? As a Shopify development agency, we would suggest the same thing that we suggest to most of our clients to improve the SEO of your Shopify commerce. Having a good SEO rank for your online store will reduce half of your effort on an ecommerce website. So, let’s learn every knick-knack on Shopify SEO.

What Is SEO for Shopify?

SEO for Shopify refers to an SEO strategy to turn a Shopify-built ecommerce website SEO friendly or optimized. Shopify SEO strategy boosts web traffic, and brand awareness and improves overall sales of an ecommerce brand that has a Shopify-built website.

Why Does Your Shopify Commerce Website Need SEO?

 

People find out about ecommerce shops through online searches on Search engines like Google, Bing, and Yahoo. The same applies to the Shopify-built ecommerce website. To make your Shopify ecommerce easily findable, you have to make your Shopify website SEO-friendly.

Shopify-SEO-Checklist-link building-strategy

How Does SEO Work on Shopify?

 

  • SEO helps to earn Backlinks from other sites and social media platforms for your Shopify built ecommerce shop and drive a high volume of web traffics,
  •  SEO improves the domain authority rank of your ecommerce website and makes your online shop a most recommended shop from Google and other search engines. Hence you get to see a sharp rise in sales volume.
  • Shopify SEO best practices improve the website structure, web content quality, and overall user experience of your website that improve the conversion rate of your ecommerce website’s inbound leads.
  • SEO helps ecommerce brands to build a strong brand reputation because people trust brands that have high-ranking websites.
  • SEO improves the quality of branded content and makes those content engaging and helpful for users.

A Guide For Shopify Ecommerce SEO Checklist

Here we have come up with a quick Shopify SEO checklist, hope this will help you to Start with Shopify SEO planning.

Initial Guidelines

  •     Build accounts with the Google Search Console and Bing Webmaster, because these are the most recognized SEO tools to start with.
  •     Make sure you submit a site map to both tools so that both can crawl your Shopify website to recognize its unique value.
  •    Use Google Analytics to track your website performance and insights on its performance indicators.
  •   Use Shopify SEO tools to conduct SEO audits and perform overall competitor analysis on SEO.
  • Take help from experts to index your Shopify websites with the leading search engines

Shopify-SEO-strategy-Roi

On page SEO guideline

  •   Use SEO Tools to find out the most valuable keyword for your website.
  • Incorporate those keywords in websites, product pages, Meta details, website content, and blog posts.
  •    Incorporate queries as SEO keywords in the homepages and FAQs section of your Shopify commerce website.
  •     Optimize title tags, headings, and alt text for images
  •  Use Schema markup data structure to turn your website’s content user-friendly and easily finable on search engines

 

SEO content guide line

Preparing a good content marketing strategy is a crucial part of the Shopify eCommerce SEO checklist so make sure to have a strong content strategy for your ecommerce store online market To enhance the on-page SEO rank. What should be the goal of content strategy?

  • Improve content structure

Write content in a proper format to serve all answers or information in an organized manner. Implement headings,  use relevant keywords, and cover concept that users mostly search online or can enrich users in top-of-the-funnel marketing.

  • Boost the readability of content

Use tactics to make content easy to understand and quickly readable. Break the whole content into short points, and keep content crisp, clear, and direct to points. Use infographic, video content, graphics, charts, several subheadings, statistics, or anything that make content engaging and readable.   Shopify-SEO-best-practices

  • Replace duplicate content

Using duplicate content may impact your SEO rank so make sure to use engaging copies like product descriptions, website blogs, and other content that create add unique value to your website. Serve all details to the audience uniquely that establish your e-commerce shop as a brand.

  •  Answer Common queries in FAQs

Address the common queries of target users in a FAQs section and turn your website into a valuable resource to solve buyers’ problems

 

Technical SEO checklist

  • Build a mobile-friendly as a first step  SEO for Shopify website.
  •  Use HTTP secure domain for your Shopify website
  •  Make sure your Shopify website has an optimized loading time
  • Remove or fix errors from broken links of redirect pages
  • Use the right type of anchor text
  • Build an Internal strategy that makes your website more engaging
  • Use the global navigation menu to make the most valuable pages of the website easy to find

 

Off-page SEO guideline

 

  • Post blogs on guest posting sites to earn quality backlinks
  • Post promotional posts on social media with website links
  • Collaborate with freelance writers to mention your brand name in their blogs
  • Use Shopify SEO tools to find out the brand mentioned where your website is not linked
  • Share newsletters, ebooks, and documents among users
  • Write on different platforms and take part in social events

 

Local SEO guideline

 

  • Set business profile with Google
  • Do business citations with valuable platforms and websites
  • Create a profile on online business directories like Google business profile, Bing, Yelp, Yellow page
  • Create landing pages for all locations
  • Provide all information relating to contact details clearly
  • Make sure to include all locations of your ecommerce business on Google map
  • Consult a Shopify development agency for more such insights

 

Bonus Tips

•    Along with written content use a different forms of content like clients’ testimonials in video format, product reviews in video formats, and visual content

•    Brush up your website content using AI tools

•    Consult Shopify SEO Experts

•    Create a seamless experience in UX design

shopify-development-company-india

Conclusion

 

SEO is a time-consuming process that revolves around so many tasks. You have to keep patience throughout the SEO journey as it’s a matter of planning, execution, evaluation, and re-planning. All these works need lots of brainstorming and understanding. If you feel at any stage you need help reach out to a reliable Shopify development agency.

 

Frequently Asked Questions,

Use free SEO checkers like Google Trends, Aherf, and Woorank and see where your website rank stands with respect to your target keyword.

Tips to Speed Up Your Shopify Store

Most Useful Tips For Shopify Speed Optimization

Do you find your Shopify website lack page speed and is not running at an optimal level? Then the right blog has appeared in front of you. As a trustworthy and expert Shopify ecommerce development company we have come up with some best tips to improve the speed of the Shopify-built ecommerce website.

How To Determine the Shopify Website is Running Slow?

Check your Shopify stores’ performance through online stores’ reports on speed. Get the report and tally it based on the industry standard.

Shopify stores’ performance

How Speed Affects the User Experience of a Shopify Site?

 

o    Hamper brand reputation

 

Website loading time and page speed is a crucial part of UX design that helps in building brand reputation. That is why correcting the speed of your Shopify website site is crucial.

 

o    Hassle the process of brand engagement

 

39% of your potential users won’t be able to connect or engage with a slow website? That means a slow speed of your online stores can hamper the process of brand engagement.

 

o    Boost bounce rate and hamper the SEO rank

 

When shoppers enter into slow running Shopify eCommerce website they become easily frosted and leave the website. Hence slow running a website can boost the bounce rate and hence lower the SEO rank.

 

o    Impact sales

 

32 % of online customers reject a brand after having a poor experience on an e-commerce brand’s website. They will not come back to the online shop again as they switch to another brand.

 

o    Impact on the retention rate

 

Even after getting a good number of web traffic and leads, you may not get to see an improvement in customer retention rate due to poor page load speed. Customers will not become loyal to a brand that offers a poor user experience.

shopify-website-speed-optimization

Reasons That Can Slow Down Your Shopify Site

 

Several reasons behind Shopify make Shopify website lack in page speed, among those reasons, some you can control and some are difficult to manage. Let’s know the core technical falls that result in a lower page speed rate.

 

  • Using too many apps or adding irrelevant web applications.
  • Using Shopify themes with large files and complex designs
  • Implementing themes with too many pop-ups and preloading details.
  • Writing complex codes inefficiently or in an improper way
  • Adding too many optimized images, videos, and other graphical content
  • Using fonts that do not exist in most of the users’ computer
  • Not using best practices from Shopify Speed Optimization Guide
  • Not building a customized website that perfectly suits particular features and requirements.

How To Optimize Shopify Site Speed

 

Here are some best tips to correct or improve your Shopify website speed:

 

Control Apps

 

•    Disable or remove the apps that you don’t need as having a lot of unused or irrelevant apps can make your Shopfy-built online store slow.

•    While removing apps, make sure to remove the codes also.

•    You can contact a Shopify e-commerce developer to get more insights into the solution to this problem.

 

Choose the correct themes

 

•    Use less complex themes with lightweight features.

 

•    Remove the unnecessary features that your customers are not using.

 

•    Use faster-loading themes and opt for custom-made codes to build your online shop.

 

Take care of codes

 

•    Identify the codes that make your store slow and replace them with efficiently written codes.

•    Take care of the liquid code to inspect and its format.

•    Remove the complex codes

•    Hire expert developers from Shopify ecommerce development services.

 

Make images and video optimized

 

•    Replace large images and videos with optimized versions.

•    Avoid using themes that consist of so many large files

•    Built Customized Shopify themes as per your requirement

 

Shopify-ecommerce-advantages

Use common font styles

 

•    Use a font style that is easily adaptable to users’ devices

•    Use system font for your website

•    Take technical assistance from Shopify expert developers.

 

Use AMP framework

 

AMP means an Accelerated mobile pages framework to build an online store that runs faster on mobile devices as mobile responsiveness is a core part of UX.

 

Choose to build on Shopify 2

 

Choose to build your website on an advanced Shopify 2 website-building platform and follow the Shopify development trends as your ecommerce website-building guiding force.

*Pro Tips

 

•    Minimize the broken links

•    Minimize the HTTP request

•    Control the number of redirects

•    Improve your Shopify store’s SEO

Coming Back To You

 

By maintaining manageable technicalities and technological features you can improve your existing Shopify-built online store’s speed. However, if you have less in-depth knowledge of technical features it will be better to consult with a reliable Shopify ecommerce development company so that you can become less confused and more proud of your ecommerce brand. Don’t remain lag behind in the less of becoming great, connect with the experts now!

 

Shopify Development Trends 2023

Why Should You Follow Shopify Development Trends 2023?

The Ultimate Guide to Finding the Right Ecommerce Website Development Company

Do you have the plan to launch an online store in 2023? Then we have news for you. Shopify platform comes up with some cutting-edge trending features for you. Build an ecommerce store on your own or hire a Shopify development company that you feel like convenient.

Here we have come up with some core points on Shopify commerce, so that you can easily understand and make decisions on building an e-commerce website with Shopify.

Know The Basics of Shopify

What is Shopify?

“Shopify is a commerce platform that allows anyone to set up an online store and sell their products”-Shopify. If you want to craft an online store to sell or a website to promote your products or services, you can build an advanced ecommerce store or website easily with Shopify.

 

Why should you use Shopify to Build an Ecommerce platform?

• Easy to use for non-tech users
• Websites are easy to market for its SEO friendly features
• Shopify-built websites are highly secured and mobile friendly
• Most of the ecommerce trends 2023 are available on the Shopify platform.

8 Shopify SEO Tips

 

Shopify Trends 2023

Know The Shopify Development Trends

• The mobile-friendly checkout process

Shopify makes the checkout process easier than in 2022 which can easily be accessible on mobile applications.

• Easy customization of prebuilt theme

Shopify specialists can easily customize easily the prebuilt Shopify themes and cut down costs as well.

• The easy cross-border selling feature

Automatic tools of Shopify market pro make cross-border sale operations easy to manage and viable for cost control.

• Meta field

Meta field help in creating personalized features in user experience and customer experience

• Improved content creation

Improved UI component and content creation based on obtained insights from consumer behaviour study.

• Easy decision making

Better A/B testing features make help to take decisions easily

• Shopify e-commerce trending features 2023

  •  Fast-loading page with headless commerce
  • AI integration
  • Personalized experience
  • Multi-store
  • Multi-channel presence
  • Video content, humorous content, and user-created content
  • Product video, easy real time data tracking, push notification
  • Data personalization
  • Instant customer support system and chat bot support
  • Live shopping

 

7-Reasons-to-Choose-Shopify-Development-for-Your-Next-eCommerce-Web-Development

Keeping up with Shopify Trends is Important for Your Business

• Better performing ecommerce store

When you update the current features of your Shopify commerce according to the trends, you get access to the latest technology and better UX features. Keeping up your ecommerce with the latest features improves the overall performance of your Shopify commerce store.

Read: The Ultimate Guide to Finding the Right Ecommerce Website Development Company

• Improve the overall user experience

A thriving ecommerce website with trendy, advanced features easily meets customers’ expectations and improves their overall experience.

• Help ecommerce brands to stay updated

Integrating ecommerce trends 2023 makes websites future-ready and boosts their competitiveness in their niche.

• Make ecommerce website easy to market

Integrating new features in an ecommerce brand’s website increases the chance for the brands to perform well on SERP. The strong its SEO features become, the more it will drive web traffics and leads.

• Flexible and scalable ecommerce

Incorporating new trends makes an ecommerce website easily scalable and adaptable to changes.

• Improved sales

Adding Trendy features in existing Shopify stores means diverse options, the latest design, and easy-to-connect technicalities.

• Easy decision making

Performance measurement of e-commerce brands is easy with these latest tools. That means management can take decisions prudently and that will get reflected in its ecommerce report 2023.

How to Stay Updated with Current Shopify Trends?

 Stay updated with tech news and industry news
 Follow your competitors
 Research what your target audience wants and keep track of their trend of lifestyle.
 Follow the Shopify website for more such updates
 Be an active user of social media and know the social trends
 Analyse and measure the performance of your ecommerce store to identify its area of improvement.
 Ask for feedback from your exciting customer and analyse those feedbacks.
 Consult a Shopify development company to get more insights.

Hire a Shopify web development agency To Make Ecommerce websites at Par with Trends

You can easily implement all changes and add more value to your ecommerce brand by a simple means. Just hire Shopify development services and the rest leave to them to take care of.
Hire a Shopify Expert

Lets’ Wrap Up

Why not create a sophisticated ecommerce website if you want to build one? Stay updated with the current ecommerce trends in 2023 and then integrate one-by-one the latest updated features to the Shopify store. If you need more information and assistance, don’t hesitate to ask the best Shopify development company for cost-effective services. Don’t go by words, book a free consultation now to get more valuable advice.