Category: Shopify

boost shopify sales with shopify marketing experts

Shopify Marketing Strategy to Increase Sales

Do you want to improve the sales volume from Your Shopify Built website? Then you need this easy marketing guide from the best Shopify ecommerce development company. Here we have shared all guidance, tips, and tricks to boost sales in your Shopify store. Read this once before checking any further resources.

What is Shopify Marketing?

 

Shopify marketing prepares a Shopify-built ecommerce platform that easily targets the audience and increases sales. This process revolves around identifying the right customers, planning and conducting campaigns, and taking corrective actions based on performance reports.

There are 2 objectives of a Shopify marketing plan-

•    Promote and market the online shop

•    Boost the online sales

 

Importance of Having a Good Shopify Marketing Strategy

 

Shopify Website without having great Shopify marketing has many drawbacks. A shop can’t last without its shoppers, which is why, telling prospects about its existence is required. Shopify marketing does this job of this promotion. Let’s check how this strong strategy helps an ecommerce brand to market its Shopify build shop easily!

shopify development experts india

Boost Brand Awareness

Shopify marketing promotes an ecommerce brand among target customers and boosts the website’s viewers with a solid strategy. Hence it enhances brand awareness among the right customers.

Build a Loyal Customers Base

Good marketing tactics help in getting a loyal customer base by satisfying customers with the most valuable solution. A loyal base of customers makes a brand sustainable, which is important for brands to survive in the long run.

Increase the Customer Retention Rate

Shopify marketing strategy build an overall plan that attracts leads funnels those leads to conversion, and nurtures those leads in the long run. Therefore, it’s a complete plan that contributes to customer retention as well as attracting new customers.

Boost Sales

An ecommerce platform built on Shopify experiences increased sales through promotional activities and campaign creation.

Read: Tips For Shopify Speed Optimization

Shopify Marketing Guide 2023

 

Here is a complete guide and tips to boost sales of Shopify customers in 2023. Let’s have a look deeper at the Shopify marketing guide!

 

Prepare Website Marketing Ready

 

Make your Shopify website competition ready by integrating useful marketing tools and implementing the best UX-friendly design to it. Using the right marketing tools like an email marketing tool, brand marketing, tool social marketing, or to effort-measuring analytical tool enhances the power of a Shopify website to perform well in website marketing.

 

How to promote the Shopify website?

 

Search Engine Marketing

 

SEO and PPC is two methods of search engine marketing, which is one of the most effective ways of website marketing. SEO brings the organic rank of a Shopify website to SERP and PPC brings a paid rank to SERP. Both techniques work in different ways but the goal is the same to boost web traffic and leads for a website.

 

Bonus

Upgrade the Shopify website features SEO with a guide on how to improve Shopify store SEO.

 

shopify-seo-marketing-tips

Social Media Marketing

 

You can promote your website link on the social media site to get website traffic from social media users. For that, you have to stay active, consistent and engaged on your feed by sharing unique and trendy social media posts.

 

Influencer Marketing

 

This is a part of the social media marketing strategy to promote a brand and website with some influencing personalities from social platforms. YouTube, Instagram, Facebook, LinkedIn, and TikTok; all these platforms have content creators. Some of those creators have a huge base of fans and followers; you can promote your Shopify-built ecommerce website among them by collaborating with those creators.

 

Content Marketing

 

Website content marketing and social media content marketing help in boosting traffic and leads for a website. Content is a powerful and faster marketing means to connect with the potential audience while charging very less in return.

 

 

Email Marketing Campaign

 

Send the prelaunch list and alert with the email marketing campaign. You may think email marketing campaign is ineffective in lead generation, but it does work. These tools send emails to potential customers and make them alert about new products and services. A personalized email marketing strategy recovers lost leads, attract new leads, and nurtures existing leads.

shopify-marketing-strategy-with-video

Video Marketing

 

Video marketing on Social media sites and websites can create a lot of buzz about new products or on the Shopify website. This is a part of content marketing but it’s an advanced game from traditional content as here you get a lot of scope to play.

 

Push Notification

 

Push notification is the best marketing strategies for Shopify stores because this marketing tactic satisfies the core objective of Shopify’s marketing strategy. Starting from abandoned cart recovery to saving lost leads or bringing back the lost customers on the right track of buyers’ journey-this marketing mechanism shows results in all aspects of a marketing campaign.

 

Automated Marketing Campaign

 

Turn marketing tactics like ‘Abandoned cart recovery’, retarget marketing, social media marketing, live sale automation, email marketing, and web push automation to boost brand engagement.

 

Direct Message

 

You can directly engage with customers on social media accounts, WhatsApp, email, messenger, or through AI chatbots. These tactics boost the bond with customers and bring the brand closer to audiences.

 

Take Experts’ Advice

 

Professionals’ advice always helps in the best way to merge marketing and technology. Take help from an expert and reliable Shopify ecommerce development company to turn things easier.

 

Also Read: Shopify Development Trends to Follow

Others Tips

 

Some other best marketing strategies for Shopify are-

 

Affiliate marketing

 

Collaborating with brands that have high credibility among users, so that you get affiliation in a particular community.

shopify-marketing-strategy

Customer loyalty program and Give way

 

Customer loyalty programs encourage users to refer a brand in return for certain rewards like discount coupons and offers. On the other hand, Gove away means giving return benefits to loyal customers in return for their trust in the brand. Both create deeper bonds with customers and convince customers on a deeper level.

 

 Online reviews

 

Showcase customer reviews, and case studies both in written and video form on your website to build trust among users. Post product reviews for each product to promote the band’s credibility.

 

Conclusion

 

If you still have doubts, consult a Shopify ecommerce development company that can give you a deeper understanding of these. As Shopify marketing is a process that needs a lot of effort, understanding, and grip on technology usage!

 

The Ultimate Shopify SEO Checklist

Easy To understand Shopify SEO Checklist

Do you want to improve your Shopify website’s performance? As a Shopify development agency, we would suggest the same thing that we suggest to most of our clients to improve the SEO of your Shopify commerce. Having a good SEO rank for your online store will reduce half of your effort on an ecommerce website. So, let’s learn every knick-knack on Shopify SEO.

What Is SEO for Shopify?

SEO for Shopify refers to an SEO strategy to turn a Shopify-built ecommerce website SEO friendly or optimized. Shopify SEO strategy boosts web traffic, and brand awareness and improves overall sales of an ecommerce brand that has a Shopify-built website.

Why Does Your Shopify Commerce Website Need SEO?

 

People find out about ecommerce shops through online searches on Search engines like Google, Bing, and Yahoo. The same applies to the Shopify-built ecommerce website. To make your Shopify ecommerce easily findable, you have to make your Shopify website SEO-friendly.

Shopify-SEO-Checklist-link building-strategy

How Does SEO Work on Shopify?

 

  • SEO helps to earn Backlinks from other sites and social media platforms for your Shopify built ecommerce shop and drive a high volume of web traffics,
  •  SEO improves the domain authority rank of your ecommerce website and makes your online shop a most recommended shop from Google and other search engines. Hence you get to see a sharp rise in sales volume.
  • Shopify SEO best practices improve the website structure, web content quality, and overall user experience of your website that improve the conversion rate of your ecommerce website’s inbound leads.
  • SEO helps ecommerce brands to build a strong brand reputation because people trust brands that have high-ranking websites.
  • SEO improves the quality of branded content and makes those content engaging and helpful for users.

A Guide For Shopify Ecommerce SEO Checklist

Here we have come up with a quick Shopify SEO checklist, hope this will help you to Start with Shopify SEO planning.

Initial Guidelines

  •     Build accounts with the Google Search Console and Bing Webmaster, because these are the most recognized SEO tools to start with.
  •     Make sure you submit a site map to both tools so that both can crawl your Shopify website to recognize its unique value.
  •    Use Google Analytics to track your website performance and insights on its performance indicators.
  •   Use Shopify SEO tools to conduct SEO audits and perform overall competitor analysis on SEO.
  • Take help from experts to index your Shopify websites with the leading search engines

Shopify-SEO-strategy-Roi

On page SEO guideline

  •   Use SEO Tools to find out the most valuable keyword for your website.
  • Incorporate those keywords in websites, product pages, Meta details, website content, and blog posts.
  •    Incorporate queries as SEO keywords in the homepages and FAQs section of your Shopify commerce website.
  •     Optimize title tags, headings, and alt text for images
  •  Use Schema markup data structure to turn your website’s content user-friendly and easily finable on search engines

 

SEO content guide line

Preparing a good content marketing strategy is a crucial part of the Shopify eCommerce SEO checklist so make sure to have a strong content strategy for your ecommerce store online market To enhance the on-page SEO rank. What should be the goal of content strategy?

  • Improve content structure

Write content in a proper format to serve all answers or information in an organized manner. Implement headings,  use relevant keywords, and cover concept that users mostly search online or can enrich users in top-of-the-funnel marketing.

  • Boost the readability of content

Use tactics to make content easy to understand and quickly readable. Break the whole content into short points, and keep content crisp, clear, and direct to points. Use infographic, video content, graphics, charts, several subheadings, statistics, or anything that make content engaging and readable.   Shopify-SEO-best-practices

  • Replace duplicate content

Using duplicate content may impact your SEO rank so make sure to use engaging copies like product descriptions, website blogs, and other content that create add unique value to your website. Serve all details to the audience uniquely that establish your e-commerce shop as a brand.

  •  Answer Common queries in FAQs

Address the common queries of target users in a FAQs section and turn your website into a valuable resource to solve buyers’ problems

 

Technical SEO checklist

  • Build a mobile-friendly as a first step  SEO for Shopify website.
  •  Use HTTP secure domain for your Shopify website
  •  Make sure your Shopify website has an optimized loading time
  • Remove or fix errors from broken links of redirect pages
  • Use the right type of anchor text
  • Build an Internal strategy that makes your website more engaging
  • Use the global navigation menu to make the most valuable pages of the website easy to find

 

Off-page SEO guideline

 

  • Post blogs on guest posting sites to earn quality backlinks
  • Post promotional posts on social media with website links
  • Collaborate with freelance writers to mention your brand name in their blogs
  • Use Shopify SEO tools to find out the brand mentioned where your website is not linked
  • Share newsletters, ebooks, and documents among users
  • Write on different platforms and take part in social events

 

Local SEO guideline

 

  • Set business profile with Google
  • Do business citations with valuable platforms and websites
  • Create a profile on online business directories like Google business profile, Bing, Yelp, Yellow page
  • Create landing pages for all locations
  • Provide all information relating to contact details clearly
  • Make sure to include all locations of your ecommerce business on Google map
  • Consult a Shopify development agency for more such insights

 

Bonus Tips

•    Along with written content use a different forms of content like clients’ testimonials in video format, product reviews in video formats, and visual content

•    Brush up your website content using AI tools

•    Consult Shopify SEO Experts

•    Create a seamless experience in UX design

shopify-development-company-india

Conclusion

 

SEO is a time-consuming process that revolves around so many tasks. You have to keep patience throughout the SEO journey as it’s a matter of planning, execution, evaluation, and re-planning. All these works need lots of brainstorming and understanding. If you feel at any stage you need help reach out to a reliable Shopify development agency.

 

Tips to Speed Up Your Shopify Store

Most Useful Tips For Shopify Speed Optimization

Do you find your Shopify website lack page speed and is not running at an optimal level? Then the right blog has appeared in front of you. As a trustworthy and expert Shopify ecommerce development company we have come up with some best tips to improve the speed of the Shopify-built ecommerce website.

How To Determine the Shopify Website is Running Slow?

 
Check your Shopify stores’ performance through online stores’ reports on speed. Get the report and tally it based on the industry standard.

Shopify stores’ performance

How Speed Affects the User Experience of a Shopify Site?

 

o    Hamper brand reputation

 

Website loading time and page speed is a crucial part of UX design that helps in building brand reputation. That is why correcting the speed of your Shopify website site is crucial.

 

o    Hassle the process of brand engagement

 

39% of your potential users won’t be able to connect or engage with a slow website? That means a slow speed of your online stores can hamper the process of brand engagement.

 

o    Boost bounce rate and hamper the SEO rank

 

When shoppers enter into slow running Shopify eCommerce website they become easily frosted and leave the website. Hence slow running a website can boost the bounce rate and hence lower the SEO rank.

 

o    Impact sales

 

32 % of online customers reject a brand after having a poor experience on an e-commerce brand’s website. They will not come back to the online shop again as they switch to another brand.

 

o    Impact on the retention rate

 

Even after getting a good number of web traffic and leads, you may not get to see an improvement in customer retention rate due to poor page load speed. Customers will not become loyal to a brand that offers a poor user experience.

shopify-website-speed-optimization

Reasons That Can Slow Down Your Shopify Site

 

Several reasons behind Shopify make Shopify website lack in page speed, among those reasons, some you can control and some are difficult to manage. Let’s know the core technical falls that result in a lower page speed rate.

 

  • Using too many apps or adding irrelevant web applications.
  • Using Shopify themes with large files and complex designs
  • Implementing themes with too many pop-ups and preloading details.
  • Writing complex codes inefficiently or in an improper way
  • Adding too many optimized images, videos, and other graphical content
  • Using fonts that do not exist in most of the users’ computer
  • Not using best practices from Shopify Speed Optimization Guide
  • Not building a customized website that perfectly suits particular features and requirements.

How To Optimize Shopify Site Speed

 

Here are some best tips to correct or improve your Shopify website speed:

 

Control Apps

 

•    Disable or remove the apps that you don’t need as having a lot of unused or irrelevant apps can make your Shopfy-built online store slow.

•    While removing apps, make sure to remove the codes also.

•    You can contact a Shopify e-commerce developer to get more insights into the solution to this problem.

 

Choose the correct themes

 

•    Use less complex themes with lightweight features.

 

•    Remove the unnecessary features that your customers are not using.

 

•    Use faster-loading themes and opt for custom-made codes to build your online shop.

 

Take care of codes

 

•    Identify the codes that make your store slow and replace them with efficiently written codes.

•    Take care of the liquid code to inspect and its format.

•    Remove the complex codes

•    Hire expert developers from Shopify ecommerce development services.

 

Make images and video optimized

 

•    Replace large images and videos with optimized versions.

•    Avoid using themes that consist of so many large files

•    Built Customized Shopify themes as per your requirement

 

Shopify-ecommerce-advantages

Use common font styles

 

•    Use a font style that is easily adaptable to users’ devices

•    Use system font for your website

•    Take technical assistance from Shopify expert developers.

 

Use AMP framework

 

AMP means an Accelerated mobile pages framework to build an online store that runs faster on mobile devices as mobile responsiveness is a core part of UX.

 

Choose to build on Shopify 2

 

Choose to build your website on an advanced Shopify 2 website-building platform and follow the Shopify development trends as your ecommerce website-building guiding force.

*Pro Tips

 

•    Minimize the broken links

•    Minimize the HTTP request

•    Control the number of redirects

•    Improve your Shopify store’s SEO

Coming Back To You

 

By maintaining manageable technicalities and technological features you can improve your existing Shopify-built online store’s speed. However, if you have less in-depth knowledge of technical features it will be better to consult with a reliable Shopify ecommerce development company so that you can become less confused and more proud of your ecommerce brand. Don’t remain lag behind in the less of becoming great, connect with the experts now!