Digital Marketing Executive

Location: Kolkata (Sector – V) On-site
Job Type: Full-Time
Experience: 3+ years of relevant experience in Digital Marketing (preferably in IT sector)

Job Summary:

We are seeking a results-driven and creative Digital Marketing Executive with 3+ years of experience to join our growing IT firm. The ideal candidate will be well-versed in the latest digital marketing strategies and tools, particularly in the IT sector. As part of our team, you will be responsible for planning, implementing, and optimizing digital marketing campaigns that drive brand awareness, lead generation, and overall business growth.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing strategies to support business goals, enhance brand awareness and drive lead generation across various digital platforms.
  • Oversee the management and optimization of on-page and off-page SEO, manage Google Ads campaigns, social media ads and perform keyword research to drive organic and paid traffic.
  • Create, curate, and manage content across various platforms (LinkedIn, Twitter, Facebook, Instagram, etc.) to increase brand visibility and engagement.
  • Work closely with the content writer and graphics designer to ensure compelling marketing materials.
  • Design and execute email marketing campaigns, analyze performance, and optimize to increase open rates and conversions.
    Monitor and analyze key performance indicators (KPIs) such as website traffic, conversion rates, social media engagement, and ROI. Provide monthly reports and actionable insights to improve campaigns.
  • Create and implement strategies to attract high-quality leads, leveraging inbound marketing, paid campaigns, and email outreach.
    Work with the sales and product teams to ensure marketing strategies align with business objectives.

Skills & Qualifications:

  • Bachelor’s degree in Marketing, Communications, Business, or related field (preferred).
  • The ideal candidate should be well-versed in the latest digital marketing strategies and tools such as OMIT, particularly in the IT sector
  • Minimum 3 years of experience in digital marketing, with a proven track record of success in the IT industry or a similar technical field.
  • Proficiency in Google Analytics, Google Ads, SEO tools (Moz, SEMrush, Ahrefs), social media management platforms (Hootsuite, Buffer), and email marketing tools (Mailchimp, HubSpot).
  • Strong understanding of SEO, SEM, PPC, social media advertising, and content marketing strategies.
  • Ability to write compelling and engaging content tailored to various digital channels.
  • Strong analytical skills to evaluate campaign performance and implement data-driven decisions.
  • Excellent verbal and written communication skills. Ability to create clear, concise, and persuasive marketing copy.
  • Strong organizational skills with the ability to manage multiple projects and meet deadlines.

Desired Attributes:

  • Creative thinker with a passion for digital marketing and technology.
  • Detail-oriented with an eye for accuracy and quality.
  • Adaptable to changing trends in digital marketing and technology.
  • Team player who can collaborate effectively across departments.

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Business Developer Executive (Cold Calling Specialist)

Location: Kolkata
Type of contract: Full-Time
Office Hour: 5:00pm to 1:00am including break time.
Notice Period: Immediate to 15 days preferred
(UK & USA Accent Preferrable)

A Tele Calling Executive will have responsibility of calling to leads as cold calling to promote and sell Software Development Services & Digital Marketing Services and generate opportunities.

Key Responsibilities:

  • Conduct cold calls to potential clients in the US market to generate leads and promote our software development and digital marketing services.
  • Engage and build rapport with prospects, effectively communicating the value of our offerings.
  • Understand client needs and provide tailored solutions in website development and digital marketing.
  • Maintain accurate records of interactions, follow-ups, and sales in the CRM system.
  • Achieve daily, weekly, and monthly targets for calls, meetings, and lead conversions.
  • Collaborate with the sales and marketing teams to strategize and optimize outreach efforts.
  • Address client queries and concerns professionally, ensuring customer satisfaction.
  • Availability to work US shift hours: 5:00 PM to 1:00 AM (IST).
  • Exceptional English communication skills, both verbal and written.
  • Proven experience in cold calling, particularly in the software development domain.

Skills Required:

  • Strong communication skills in English (verbal and written).
  • Active listening and empathy.
  • USA & UK accent preferable
  • Basic computer skills and familiarity with CRM tools.
  • Adequate knowledge on Google Sheet, Excel and Internet browsing.
  • Multitasking and organizational skills.

Qualifications:

  • Minimum educational requirement: Graduation.
  • Prior experience in a customer service role (preferred).
  • Proficiency in MS Office and CRM software.
  • Experience: 1-3yrs.

Why Join Us:

  • We are looking for candidates who can join immediately or within a 15-day notice period.
  • Be part of a fast-growing organization that values professional growth and career advancement.
  • Work in a supportive, dynamic environment where your contributions are valued.
  • Represent industry-leading IT products and services, solving complex business challenges for clients.

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Web Designer

Job Type: Full-Time

Experience Required: 2-4 yrs

Job Location: Kolkata

Job Summary:

We are looking for a skilled Web Designer to join our team. The ideal candidate will have a strong understanding of front-end development, particularly in HTML, CSS with SASS and SCSS, and JavaScript, along with hands-on experience in creating and customizing WordPress site. The candidate needs to work on Node, React, etc. You will be responsible for building responsive and visually appealing websites, ensuring seamless user experiences, and optimizing website performance.

Responsibilities:

  • Develop and maintain web pages using HTML, CSS, SASS, SCSS and JavaScript.
  • Ensure cross-browser compatibility and responsiveness of websites.
  • Implement website designs based on mock-ups, wireframes, or design specifications.
  • Customize Design WordPress themes as per project requirements.
  • Optimize WordPress websites for performance, speed, and SEO.
  • Integrate WordPress with various third-party tools and APIs.
  • Troubleshoot and resolve website issues, including bugs, errors, and performance problems.
  • Regularly update website content and features in coordination with content creators and marketing teams.
  • Ensure website security by implementing best practices and regular updates.

Requirement

  • Proven experience as an HTML Developer with a strong portfolio of web development projects.
  • Proficiency in HTML5, CSS3 with SCSS, JavaScript, and jQuery.
  • Extensive experience with WordPress, including theme and plugin development.
  • Familiarity with responsive design principles and mobile-first development.
  • Knowledge of web performance optimization techniques.
  • Experience with version control systems like Git.
  • Understanding of SEO best practices for web development.
  • Basic knowledge of PHP and MySQL.
  • Strong problem-solving skills and attention to detail.
  • Excellent communication and teamwork abilities.

Preferred Qualifications:

  • Experience with WooCommerce or other eCommerce platforms.
  • Familiarity with front-end frameworks like Bootstrap or Tailwind CSS.
  • Knowledge of other CMS platforms (e.g., Joomla, Drupal) is a plus.
  • Experience with RESTful APIs and AJAX.
  • Familiarity with website analytics tools (e.g., Google Analytics).

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CONTENT WRITER

Job Type: Full-Time
Experience Required: 1- 2 Years
Job Location: Kolkata, Sector 5 (on-site)
Notice Period: 30 days

Job Description:

We are looking for an experienced and creative Content Writer to join our team. The ideal candidate will be internet-savvy and capable of creating high-quality content for various blogs, websites, and both technical and non-technical articles. The role requires a proactive approach to developing new ideas and conducting extensive research to create engaging content.

Roles and Responsibilities:

  • Develop and create high-quality content for different types of blogs, websites, and articles.
  • Write articles, blogs, reviews, and other forms of web materials.
  • Develop new ideas for web content and conduct extensive research to conceptualize content creation.
  • Create original content after performing competitor analysis and writing on various niches and forms.
  • Prepare well-structured drafts using Content Management Systems.
  • Develop keyword-rich SEO content, write unique and attractive headlines, and use SEO guidelines to increase web traffic.
  • Ensure that the content is relevant to the organization and engages consumers to generate their interest.
  • Promptly respond to any questions posted by readers.
  • Develop a good network over social media platforms.
  • Work well under pressure and within tight deadlines, delivering high volumes of work.

Key Responsibilities:

  • Excellent writing, spelling, and grammar in English.
  • Ability to research, write, edit, and develop technical or non-technical content independently.
  • Strong ability to meet deadlines.
  • Proficient in using Content Management Systems.
  • Knowledge of SEO practices and guidelines.
  • Bachelor’s Degree with preferred Major in English

If you are an experienced and talented Content Writer with a passion for creating engaging and high-quality content, we would love to hear from you. Please send your resume and a cover letter outlining your relevant experience to hr@thetechclouds.com

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