Author: ttcseo

Why is Web Design Important For Your Audience?

We know that, User experience (UX) and User Interface (UI) are the two most crucial aspects behind a modern brand’s success. These strategies make customers happy and impressed and intrigue them to learn more about a brand.

Website design is one of the core parts of both UX and UI. Hence, ignoring website design means delaying growth and success. You will be surprised to know that 94 % of a brand’s first impression happens based on its website design. Hence, poor website design hurts the user experience and the overall reputation of a brand.

Why web design is important? How can you get a professionally designed website with a custom website design service? Get all queries answered here!

website-design-statistics

Things To Consider Before Planning a Website Design

What is Website Design?

Website design refers to the overall outlook, functionality, and visual aesthetics of a website. How do your users perceive your website? The website design indicates all the UI aspects of your website.

What is a Good Website Design?

A user-friendly website that offers higher utility to its users; can be considered a good website design. Optimized website speed, seemliness navigation, simple, responsive, clear design, and organized site structure are some primary features of a professionally designed website.

What is Custom Website Design?

A custom website design allows brands to get a website design with a tailor-made outlook and UI to meet a particular website goal. Custom website design makes a branded website that makes website looks truly belongs to a particular brand.

Hiring a website design and development services allows brands to get a branded-looking website with a customized look and capabilities!

 

Why Website Design Matters?

Importance of Web Design

It Creates a First Impression 

 

Nowadays, people judge a brand through its websites and the impression of a website happens based on its design. Here the importance of web design lies because 50% of internet users make opinions about a brand based on its site’s design.

 

Helps To Create Sustainable Search Engine Optimization (SEO) Strategy

 

SEO is a core digital marketing technique that makes a brand’s website visible and easily findable. This search engine marketing technique markets brands’ websites and helps brands to generate more leads and boost brand reach by attracting web traffic.

This organic marketing strategy works well on websites with user-friendly, responsive website design. In other words, The better the website design, the higher rank on organic SERP results.

 

Most brands are now ready to hire custom website design service experts to prepare web design for marketing. Because a good design website creates ease in marketing. You will be happy to know that more than 70% of brands invest in website design to stand out in the target market.

 

 

It Promotes Positive Impression About Customer Services

 

We all know, that a bad website design impacts UX and hampers the brand reputation. A study revealed that more than 80% of customers leave a site or switch to an alternative option after experiencing bad UX on a website.

That is why design is critical for a website as it passes on the promise to the target buyers to offer something incredible from the brands’ end.

Hence, hiring a skilled team of web designers is critical to building a website with professional UI design.

Good Website Design Makes Websites Credible To Target Audiences

Most people surf on internet use internet whenever they search for a solution or a look to know more about a brand. Hence, the quality of a website design plays a vital role to make a brand trustworthy and credible.

 

Your Competitors are Doing It

 

‘70% of brands invest in website design to stand out in the target market- we have brought this to light once more. This is self-explanatory that your competitors in the target market are trying hard to get noticed with a mind-blowing website design.

Don’t take the back seat; get your free consultation now with the best web design services.

Best Website Design Creates Consistency in Online Presence

Unplanned website design creates inconsistency in the overall website and leaves a negative impact on viewers’ psychology. Consequently, people may start doubting The brand’s ability to solve their problems.

That is why, taking a custom website design service is unavoidable to put all features to your brand’s website.

 

5 Important Elements of Effective Website Design

 

Here are the most important elements of A website design that makes customers adore your website’s design.

5 Important Elements of Effective Website Design

Website Navigation

Easy navigation of a website allows users to access all web pages and scroll around the pages seamlessly without any hassle. Consider creating a site map for your website to plan the seamless structural layout easily.

Visual Elements

The graphical design, images, and fonts are the core part of a website’s visual elements. It is better not to use too many overwhelming elements in a website design; rather try to bring out the best using minimum graphical designs.

Also Read: Color Psychology in Website Design

Interaction and engagement in design

The engaging design makes users interact with the website and fulfill the ultimate goal of the UI of a website design or redesign of a website.

 

Content

Website content is one of the core elements of a good website design. The quality of the content decides how faster users will convert into buyers. The font size, quality of information, appearance, and easy accessibility are drivers of content success.

 

Intuitiveness in website Branding

Website branding is a concept that users perceive after visiting a website. The intuitiveness of a website turns a mere business website into a brand. Users find a website intuitive when it delivers the right information or offers the exact utility they are looking for.

Hence, intuitiveness and branding, or intuitiveness in branding – whatever you get – is a key element to design good web design to your business.

Are You Ready to Redesign Your Website?

Research and a clear understanding of the goals are important when designing a website. Otherwise, one can’t get an appropriate and out-of-the-box website design.

Feeling helpless to find an ultimate solution? Consider trying a free demo of a custom website design service now!

 

 

Frequently Asked Questions

Shopify Store Design Tips

6 Authentic Tips to Build User Friendly Shopify Store

Have you chosen the Shopify platform to build your online shop? Then this comprehensive guide to building a user-friendly Shopify store is a must-read for you. We suggest you read this blog till the end to get an in-depth perspective on this. Let’s begin then!

What is User-friendly Shopify Store Development?

It’s a process to build or turn the UX and UI of a Shopify website appropriate to the target audience and make the overall functionality seamless and optimized for users. Audiences have now become very conscious about the quality of user experience with brands while choosing the most potential solution.

Shopify-Website-Development

What is Shopify Development Services?

Developing and setting up an online store or ecommerce store on Shopify is a process of Shopify Development. Companies with expertise in Shopify ecommerce development services set up Shopify stores, develop mobile apps, develop customized themes, and initial website marketing- these overall functions are collectively called Shopify development services.

Core Strategies for Crafting a User-Friendly and Professional Shopify Store

Plan your online shop’s concept

Building a strong plan for ecommerce store development is the key to building a successful user-friendly Shopify website. Planning means investing time in customer research, target market research, product planning, and industry development planning.

Start by researching your customer’s behavior, preference, buying journey, and competitive research. Then know the industry trend, and understand your competitors’ market positions, and strength, Therefore, plan your core products that make your brand stand out by showcasing unique value.

Select or build a customized theme

Shopify themes are the visual templates in the Shopify website designs. Deciding on a theme is crucial as this will decide the appearance of you online in front of the customers. Having an appealing appearance is important for a website as 80 % of the first appearance about a brand happens on its website design.

•    Check the websites of industry leaders

Have a look at the leading brand’s site to get an overview of the best standard.

•    Pick Website features 

Decide the features you want to add to your store that makes the website yours.

•    Decide the user experience

Choose the framework, overall design, font size, and text positioning that looks engaging to your customers.

•    Set budget

Know the plan and prepare a cost-effective budget to build your Shopify store that can achieve higher ROI from website design investment.

Hire Shopify theme development experts to build a website that is customized themed website focused on customer experience, budget, and website goal.

Also Read: Shopify Speed Optimization Guide

Add Product Features

The product features include product images, photos, product titles, and product descriptions. Showcasing all features rightly uplifts the experience of users with the ecommerce brand.

Presenting your products on the website is an art that adds value to the website and builds a brand image among the target audience.

 

Hence, you should take care of the product display and product features process with the following tips.

 

  • Product image

Use HD quality identical images that help shoppers to understand products’ true values in a few glances.

 

  • Product Description

Write crisp descriptions about products’ usages, features, and appearance for each product to introduce them to prospective buyers. Make the descriptions include the pain points of your customers.

 

  • Product Title

Use a short time between 30 to 70 characters for products and make sure that includes your target keyword.

 

  •  User guide video

 

Create user guide videos to show customers how the product works and what are the functionalities as part of the Shopify website development process.

 

  • Setting competitive price

After extensive research and analysis of competitors, set a competitive price range.

shopify ecommerce development services

Add Tailor-made Features and Plugins

 

Shopify offers 6000+ apps in its app Store so use it as an opportunity to boost your online shops’ usability and user experience. Adding plugins and apps to the Shopify store is like adding additional features to an existing shop to enhance its power.

 

Add apps, plugins, and customized settings to make your website able to offer services and satisfy diverse audiences. Quick checkouts, multi-language, and multi-vendor shipping are some most famous features of custom ecommerce development using the Shopify platform.

 

  •    Seamless checkouts

 

Choose an easy and simple check-out template that matches the design of the overall template and the brand’s visual elements.

 

  • Shipping

 

Edit the shipping setting from the admin portal and add most value-adding features with real-time tracking features

  •  Languages

 

Set the language setting as per your business model and requirement. Make sure to set multiple languages to target global customers.

 

  • Email notification

 

Email notification constantly communicates with customers by sharing real-time updates and creating convenience for the customers and stakeholders. Use  and edit the email notification template as per your goal.

 

Create a Bespoke Store with Consistent Visual Content

 

While creating an online shop make sure your online shop look yours from all dimension; be it features, website template, color, logo, or setting, all these look-alike to your brand’s identity.

 

Hiring Shopify ecommerce development services allows you to build an online shop aligned with your website goal that stands out among the crowd easily. How do they build a branded Shopify store? They take care of the following details.

 

Build individual web pages with care

 

Starting from the home page to the product page of your website, they ensure to showcase your brand’s clear message and ultimate intent to your target customers. As their experts build a home page with a perfect lead-capturing design and a product page with a comprehensive product catalog to push leads to conversion.

 

  • Give importance to the Shopify SEO optimization process

 

Shopify customization specialists build Shopify website mobile responsive, and easy to navigate to make them SEO friendly as we can’t deny the SEO part to win the user experience. hence promoting SEO content, testimonials, and reviews as social proof Is also critical

 

Also read: The Ultimate Shopify SEO Checklist

  • Add conversion elements to all pages

Along with capturing leads, it is important to take care of the conversion strategy in parallel. Hence, experts agencies, don’t forget to put conversion elements to all pages of the eCommerce shop.

Core elements of conversions

  • CTAs
  • Widgets
  • Share buttons
  • Social media share options

 

  • Showcase your brand’s value propositions

 

What makes your brand stand out is your value proposition. Shopify UX experts add and demonstrate value propositions in each part of your Shopify store to boost the chance of conversion rate for each lead.

hire-shopify-development-experts

 

Are You Ready To Hire Shopify Development Services?

 

Building a Shopify store with the best UX features is not a lengthy or complicated process If you have a clear idea about your website goal, target customers’ expectations, and industry trends.

Have you been involved too much in your business innovation? Don’t have enough time to focus on the marketing part?  Leave that part to our reliable Shopify ecommerce development services expert. To know more book a free consultation with us to check our efficiency!

 

best server management company in india

Server Management Services: Basic Understanding

Even at present, a majority of IT firms still use internal servers. As a result, their day-to-day functions and core services stand on the strength of the server. The slowdown of servers or downtime can hamper the flow of work and even stop the core functions. As a tool for maintaining stability, server maintenance allows IT services to run smoothly.

As one of the specialist server management companies India, we call server managers problem solvers. Let’s understand all the basics of Server management and maintenance services from our experts!

What is Server Management?

Server management refers to the process of maintaining and monitoring the servers of a particular internal network by managing the performance of its integrated hardware and software at an optimum level.

Server management service experts can help you with server management services.

What are server management services?

The outsourcing companies having expertise in server maintenance and management provide 24/7 & support to run servers consistently without any slowdown. This is called server management services.

If your company has no in-house technical expert team, you can hire this outsourcing server management team as an extension of an in-house team.

How do Server Management Services Work?

 

Taking care of Hardware components

 

CPU, hard drive, and RAM are three core parts of hardware. To maintain the hardware in a workable an expert team takes care of the hardware’s condition, and health and supports its flawless functionality.

 

Install server power backup

 

The experts of server management companies install a powerful uninterrupted power supply mechanism to the hardware system that backup power whenever the main power runs low or flails.

 

 

Build and maintain an operating condition for hardware

 

CPU, RAM, and Hard drives remain highly productive in optimal operating conditions as the surrounding temperature affects its functionality.

 

Software tool management

 

Software is another core component of server maintenance services. Onetime installation, on-time upgradation, security updates, integration, and bug fixing make software resilient and relevant.

 

Create data backup and data storing

 

Server management services create data storage and enhance the security shield by building up a strong data back system.

 

dedicated server management company

What Are The Advantages Of Server Management Services?

 

 

Proactive support and response 24X7

 

Server specialists remain responsive 24 X7 and come to support whenever need assistance. The modern automated mechanism detects problems even before the actual error happens.

 

These techniques alert the technical team to take action proactively without making fail.

 

Overall security management

 

Nowadays business data remain highly vulnerable in front of the possible system hack and data theft. The server specialist team enhances the security of the server administration by making constant gradation and system security checking.

 

Fix glitches in servers quickly

 

The fast and busy service industry needs a quick solution to troubleshoot glitches. Hence, expert solutions remain the top preference that fixes issues a lightning speed.

 

The specialist from server management companies India can detect and fix the failure without spending much time on error detection. This speedy recovery from downtime save time and loss from lost deals in businesses.

 

Constant monitoring of the overall server system

 

Server management teams keep the overall performance at an optimum level with constant monitoring. They monitor the overall system even when the system is not in use as once it goes out of sight, things can go wrong.

 

 

Why is a Server Important for Your Online Business?

 

An inhouse server improves the user experience (UX) of a website design by maintaining a faster website speed. When an online brand does not maintain a proper system with a dedicated server system, it sees a slowdown in the overall system. In such a situation, customers tend to switch to competitors’ websites.

Lower speed and website loading time can affect the UX and overall SEO rank. Hence, maintaining websites with server management companies India is critical for improving online presence with steady and easy- to- accessible optimized features.

Internal Vs External Server Management

Internal server management and external management are two types of server monitoring. You don’t have to invest equally in both, invest only in the right options. Let’s understand internal vs external server management and choose the right option.

What is Internal Server Management?

Internal server management refers to the management of a server system that operates within a private network. It hosts internal software that runs internal applications, databases, files, and other system resources within a specific network.

What is External Server Management?

External server management and monitoring refers to maintaining the performance, and security of server hosts of third-party servers. Data centres, hosting services, or cloud computing are some ideal examples of external servers.

Which Type Of Monitoring Do You Need?

The combination of both external and internal Server management services will be the best choice if you need end-to-end protection for your website.

Core Server Management Services at a Glance

 

  • Hardware maintenance
  • Software upgradation
  • Data back up
  • Server audit
  • Power back up
  • 24X& technical support
  • Maintaining expenditure of server maintenance

 

 

How TTC helps in Server Management?

Server maintenance improves the quality of the frameworks in an organization’s services and workflow. As it minimizes the downtime, and delays in the delivery of the project and boosts the confidence to take on challenges of exciting projects without giving much thought to technological uncertainties.

The TechClouds Team is here to help you. We offer a wide range of Server management and maintenance services. Starting from Web hosting support, cloud server management, outsourced technical support, AWS management services to cPanel server to application development- We offer all.

Now, this is your turn to switch to a more productive zone with the best server management services with us. Want to know more? Book a free consultation or mail your query now!

 

Magento vs BigCommerce

Core Points on the Difference Between Magento and BigCommerce

Are you planning to launch an online store in 2023? Then here we have some details for you. You may have heard some names of website builders like Magneto, BigCommerce, and many more. Certainly, all these platforms are good. But to find out the best is essential. To help you find the best fit, we are here to share a comprehensive comparison between Magento and BigCommerce. Let’s begin then!

Brief overview of Magento and BigCommerce

 

What is Magento?

Magento is an open-source and PHP-based platform that builds highly flexible and scalable ecommerce websites, online stores, and websites for ecommerce brands. You can use it for free, though it offers paid plans also. Magento development services help you to build a more customized shop on Magento.

What is BigCommerce?

BigCommerce is an open SAAS platform that builds ecommerce websites and online stores. It’s a cloud-based platform that you can access from anywhere without installing any software or tools or purchasing any web host.

Magento vs BigCommerce

Difference between Bigcommerce and Magento

 

Comparison of key features

 

•    Customization

 

BigCommerce is not easy to customize if you are not well familiar with custom website development. Customizing Magento commerce is easy once you know all the codes.

 

•    Scalability

BigCommerce is best for organizations irrespective of the scale of operation as it’s a highly scalable platform as per brands’ needs. Magento is the best fit for large corporations as it runs already on a larger scale with lots of features and technicalities. However, Magento for small business is becoming an on-demand service in the current market.

 

•    Ease of use

 

BigCommerce is easy to use for non-tech users as it does not demand the knowledge of coding, it’s like clicking, choosing, and dropping from the dashboard to compete for a palate.

On the other hand, knowing the usage of codes is important for developing online shops on Magento Commerce.

 

•    SEO capabilities

 

Starting SEO-optimized URLs, Metadata to using robots.txt standards; all SEO-friendly features are available on BigCommerce. All these features are customizable as per personalized SEO goals.

 

In Magento, you can get all SEO features along with the opportunity to get more SEO-optimized configurations with third-party tool integration, URL editing, and auto-generated site map.

 

•    Security

 

In terms of data security, data backup, gradation, and maintenance; Magento and Bigcommerce both provide highly secure and resilient attributes. The Magento Commerce platform provides SSL security both in the front end and the back end of the development process.

 

•    Payment options

 

In addition to digital wallets like Amazon, PayPal, Apple Pay, and others, Big Commerce offers a broad range of payment methods.

 

Magento supports various offline methods, online methods, PayPal gateways, various third-party payment gateways, and payment extensions. It accepts cheques and money orders also.

 

•    Shipping management

 

The ease of seamless tracking of shipping with BigCommerce is incredible. Whereas in Magento, users get advanced levels of Shipping features like shipping single orders to multiple addresses, free shipping, and many more.

 

•    Product management

 

Catalog scaling, SKU-level customization in bulk pricing, and price lists make product management in BigCommerce to the next level.

In Magento catalog management, catalog browsing, and product browsing are core attributes of product management.

 

•    Marketing and SEO tools

 

Both the BigCommerce and Magento platforms are flexible to adapt any kind of third-party SEO and management tool integration as per customized selection. Consult experts in Magento development services to get more insights.

 

•    Customer management

 

BigCommerce platform offers different attributes including customer management, CRM management, CRM tool integration, and customer account management.

 

Magento provide the features like customized order status management, customer account, customer group, customer management, and customer group on the admin dashboards.

 

•    Third-party integrations

 

Magento is more flexible than Bigcommerce in third-party web app integration and extension.

Pros and Cons of Magento

Pros and Cons of Magento

Pros: 

o    Customizable 

 

Build highly customized and secured ecommerce shops that make ecommerce sites branded.

 

o    Powerful features

 

Easy integration and diverse range of configurations and scalability make its features its true strength.

 

o    Open-source

 

A global community of users and developers provides support on Magento’s open-source platform.

o    Scalable

 

Magento-built online shops are highly adaptable and flexible in all kinds of business models.

 

Cons: 

 

o    Steep learning curve

 

New developers and users from non-tech backgrounds may find it difficult in the beginning.

 

o    High maintenance costs

 

Maintenance charges are more in Magento commerce platforms although it turns out to be cost-effective in the long run.

 

o    Require technical knowledge

 

Operating the Magento platform needs technical knowledge of website development, design, and usage of codings.

 

o    May need developer assistance

 

Hire a Magento developer to add personalized features to your Magento-built commerce website.

 

Pros and Cons of Bigcommerce

Pros and Cons of BigCommerce

Pros:

•    Easy to use

 

Building a website on BigCommerce is like clicking and dropping many tools and features together.

 

•    User-friendly interface

 

Its advanced UI allows users to enjoy greater control over its functionality.

 

•    Scalable

 

Like Magento, BigCommerce is also highly scalable.

 

•    Built-in features

It upgrades its features automatically to enhance the safety schedule against cybercrimes.

 

 

Cons:

 

•    Limited customization options

•    Higher transaction fees

•    Limited design flexibility

 

Key takeaways

 

Summary of key differences and features

•    Ease of use

BigCommerce provides easy-to-use features

•    Customization

The Magento platform offers a diverse range of features,  and extensions and diversities than BigCommerce.

•    Scalability

Both BigCommerce and Magento are scalable.

•    Security

Both BigCommerce and Magento are secured.

•    Marketing

Easy marketing tool integration makes the Magento platform a winner.

 

Conclusion

 

BigCommerce and Magento both have a separate user bases as different users perceive their usability based on their requirements. So, consider your business goal, requirement, and plan while choosing the right option. If you need further assistance, don’t hesitate to reach out to Magento development services for more insight. We are here to help you!

 

 

 

 

boost shopify sales with shopify marketing experts

Shopify Marketing Strategy to Increase Sales

Do you want to improve the sales volume from Your Shopify Built website? Then you need this easy marketing guide from the best Shopify ecommerce development company. Here we have shared all guidance, tips, and tricks to boost sales in your Shopify store. Read this once before checking any further resources.

What is Shopify Marketing?

 

Shopify marketing prepares a Shopify-built ecommerce platform that easily targets the audience and increases sales. This process revolves around identifying the right customers, planning and conducting campaigns, and taking corrective actions based on performance reports.

There are 2 objectives of a Shopify marketing plan-

•    Promote and market the online shop

•    Boost the online sales

 

Importance of Having a Good Shopify Marketing Strategy

 

Shopify Website without having great Shopify marketing has many drawbacks. A shop can’t last without its shoppers, which is why, telling prospects about its existence is required. Shopify marketing does this job of this promotion. Let’s check how this strong strategy helps an ecommerce brand to market its Shopify build shop easily!

shopify development experts india

Boost Brand Awareness

Shopify marketing promotes an ecommerce brand among target customers and boosts the website’s viewers with a solid strategy. Hence it enhances brand awareness among the right customers.

Build a Loyal Customers Base

Good marketing tactics help in getting a loyal customer base by satisfying customers with the most valuable solution. A loyal base of customers makes a brand sustainable, which is important for brands to survive in the long run.

Increase the Customer Retention Rate

Shopify marketing strategy build an overall plan that attracts leads funnels those leads to conversion, and nurtures those leads in the long run. Therefore, it’s a complete plan that contributes to customer retention as well as attracting new customers.

Boost Sales

An ecommerce platform built on Shopify experiences increased sales through promotional activities and campaign creation.

Read: Tips For Shopify Speed Optimization

Shopify Marketing Guide 2023

 

Here is a complete guide and tips to boost sales of Shopify customers in 2023. Let’s have a look deeper at the Shopify marketing guide!

 

Prepare Website Marketing Ready

 

Make your Shopify website competition ready by integrating useful marketing tools and implementing the best UX-friendly design to it. Using the right marketing tools like an email marketing tool, brand marketing, tool social marketing, or to effort-measuring analytical tool enhances the power of a Shopify website to perform well in website marketing.

 

How to promote the Shopify website?

 

Search Engine Marketing

 

SEO and PPC is two methods of search engine marketing, which is one of the most effective ways of website marketing. SEO brings the organic rank of a Shopify website to SERP and PPC brings a paid rank to SERP. Both techniques work in different ways but the goal is the same to boost web traffic and leads for a website.

 

Bonus

Upgrade the Shopify website features SEO with a guide on how to improve Shopify store SEO.

 

shopify-seo-marketing-tips

Social Media Marketing

 

You can promote your website link on the social media site to get website traffic from social media users. For that, you have to stay active, consistent and engaged on your feed by sharing unique and trendy social media posts.

 

Influencer Marketing

 

This is a part of the social media marketing strategy to promote a brand and website with some influencing personalities from social platforms. YouTube, Instagram, Facebook, LinkedIn, and TikTok; all these platforms have content creators. Some of those creators have a huge base of fans and followers; you can promote your Shopify-built ecommerce website among them by collaborating with those creators.

 

Content Marketing

 

Website content marketing and social media content marketing help in boosting traffic and leads for a website. Content is a powerful and faster marketing means to connect with the potential audience while charging very less in return.

 

 

Email Marketing Campaign

 

Send the prelaunch list and alert with the email marketing campaign. You may think email marketing campaign is ineffective in lead generation, but it does work. These tools send emails to potential customers and make them alert about new products and services. A personalized email marketing strategy recovers lost leads, attract new leads, and nurtures existing leads.

shopify-marketing-strategy-with-video

Video Marketing

 

Video marketing on Social media sites and websites can create a lot of buzz about new products or on the Shopify website. This is a part of content marketing but it’s an advanced game from traditional content as here you get a lot of scope to play.

 

Push Notification

 

Push notification is the best marketing strategies for Shopify stores because this marketing tactic satisfies the core objective of Shopify’s marketing strategy. Starting from abandoned cart recovery to saving lost leads or bringing back the lost customers on the right track of buyers’ journey-this marketing mechanism shows results in all aspects of a marketing campaign.

 

Automated Marketing Campaign

 

Turn marketing tactics like ‘Abandoned cart recovery’, retarget marketing, social media marketing, live sale automation, email marketing, and web push automation to boost brand engagement.

 

Direct Message

 

You can directly engage with customers on social media accounts, WhatsApp, email, messenger, or through AI chatbots. These tactics boost the bond with customers and bring the brand closer to audiences.

 

Take Experts’ Advice

 

Professionals’ advice always helps in the best way to merge marketing and technology. Take help from an expert and reliable Shopify ecommerce development company to turn things easier.

 

Also Read: Shopify Development Trends to Follow

Others Tips

 

Some other best marketing strategies for Shopify are-

 

Affiliate marketing

 

Collaborating with brands that have high credibility among users, so that you get affiliation in a particular community.

shopify-marketing-strategy

Customer loyalty program and Give way

 

Customer loyalty programs encourage users to refer a brand in return for certain rewards like discount coupons and offers. On the other hand, Gove away means giving return benefits to loyal customers in return for their trust in the brand. Both create deeper bonds with customers and convince customers on a deeper level.

 

 Online reviews

 

Showcase customer reviews, and case studies both in written and video form on your website to build trust among users. Post product reviews for each product to promote the band’s credibility.

 

Conclusion

 

If you still have doubts, consult a Shopify ecommerce development company that can give you a deeper understanding of these. As Shopify marketing is a process that needs a lot of effort, understanding, and grip on technology usage!

 

Frequently Asked Questions

Use single-page checkout, turn the process mobile optimized, provide the option to save billing details, and run abandoned cart recovery emails to increase checkout speed.

The Ultimate Shopify SEO Checklist

Easy To understand Shopify SEO Checklist

Do you want to improve your Shopify website’s performance? As a Shopify development agency, we would suggest the same thing that we suggest to most of our clients to improve the SEO of your Shopify commerce. Having a good SEO rank for your online store will reduce half of your effort on an ecommerce website. So, let’s learn every knick-knack on Shopify SEO.

What Is SEO for Shopify?

SEO for Shopify refers to an SEO strategy to turn a Shopify-built ecommerce website SEO friendly or optimized. Shopify SEO strategy boosts web traffic, and brand awareness and improves overall sales of an ecommerce brand that has a Shopify-built website.

Why Does Your Shopify Commerce Website Need SEO?

 

People find out about ecommerce shops through online searches on Search engines like Google, Bing, and Yahoo. The same applies to the Shopify-built ecommerce website. To make your Shopify ecommerce easily findable, you have to make your Shopify website SEO-friendly.

Shopify-SEO-Checklist-link building-strategy

How Does SEO Work on Shopify?

 

  • SEO helps to earn Backlinks from other sites and social media platforms for your Shopify built ecommerce shop and drive a high volume of web traffics,
  •  SEO improves the domain authority rank of your ecommerce website and makes your online shop a most recommended shop from Google and other search engines. Hence you get to see a sharp rise in sales volume.
  • Shopify SEO best practices improve the website structure, web content quality, and overall user experience of your website that improve the conversion rate of your ecommerce website’s inbound leads.
  • SEO helps ecommerce brands to build a strong brand reputation because people trust brands that have high-ranking websites.
  • SEO improves the quality of branded content and makes those content engaging and helpful for users.

A Guide For Shopify Ecommerce SEO Checklist

Here we have come up with a quick Shopify SEO checklist, hope this will help you to Start with Shopify SEO planning.

Initial Guidelines

  •     Build accounts with the Google Search Console and Bing Webmaster, because these are the most recognized SEO tools to start with.
  •     Make sure you submit a site map to both tools so that both can crawl your Shopify website to recognize its unique value.
  •    Use Google Analytics to track your website performance and insights on its performance indicators.
  •   Use Shopify SEO tools to conduct SEO audits and perform overall competitor analysis on SEO.
  • Take help from experts to index your Shopify websites with the leading search engines

Shopify-SEO-strategy-Roi

On page SEO guideline

  •   Use SEO Tools to find out the most valuable keyword for your website.
  • Incorporate those keywords in websites, product pages, Meta details, website content, and blog posts.
  •    Incorporate queries as SEO keywords in the homepages and FAQs section of your Shopify commerce website.
  •     Optimize title tags, headings, and alt text for images
  •  Use Schema markup data structure to turn your website’s content user-friendly and easily finable on search engines

 

SEO content guide line

Preparing a good content marketing strategy is a crucial part of the Shopify eCommerce SEO checklist so make sure to have a strong content strategy for your ecommerce store online market To enhance the on-page SEO rank. What should be the goal of content strategy?

  • Improve content structure

Write content in a proper format to serve all answers or information in an organized manner. Implement headings,  use relevant keywords, and cover concept that users mostly search online or can enrich users in top-of-the-funnel marketing.

  • Boost the readability of content

Use tactics to make content easy to understand and quickly readable. Break the whole content into short points, and keep content crisp, clear, and direct to points. Use infographic, video content, graphics, charts, several subheadings, statistics, or anything that make content engaging and readable.   Shopify-SEO-best-practices

  • Replace duplicate content

Using duplicate content may impact your SEO rank so make sure to use engaging copies like product descriptions, website blogs, and other content that create add unique value to your website. Serve all details to the audience uniquely that establish your e-commerce shop as a brand.

  •  Answer Common queries in FAQs

Address the common queries of target users in a FAQs section and turn your website into a valuable resource to solve buyers’ problems

 

Technical SEO checklist

  • Build a mobile-friendly as a first step  SEO for Shopify website.
  •  Use HTTP secure domain for your Shopify website
  •  Make sure your Shopify website has an optimized loading time
  • Remove or fix errors from broken links of redirect pages
  • Use the right type of anchor text
  • Build an Internal strategy that makes your website more engaging
  • Use the global navigation menu to make the most valuable pages of the website easy to find

 

Off-page SEO guideline

 

  • Post blogs on guest posting sites to earn quality backlinks
  • Post promotional posts on social media with website links
  • Collaborate with freelance writers to mention your brand name in their blogs
  • Use Shopify SEO tools to find out the brand mentioned where your website is not linked
  • Share newsletters, ebooks, and documents among users
  • Write on different platforms and take part in social events

 

Local SEO guideline

 

  • Set business profile with Google
  • Do business citations with valuable platforms and websites
  • Create a profile on online business directories like Google business profile, Bing, Yelp, Yellow page
  • Create landing pages for all locations
  • Provide all information relating to contact details clearly
  • Make sure to include all locations of your ecommerce business on Google map
  • Consult a Shopify development agency for more such insights

 

Bonus Tips

•    Along with written content use a different forms of content like clients’ testimonials in video format, product reviews in video formats, and visual content

•    Brush up your website content using AI tools

•    Consult Shopify SEO Experts

•    Create a seamless experience in UX design

shopify-development-company-india

Conclusion

 

SEO is a time-consuming process that revolves around so many tasks. You have to keep patience throughout the SEO journey as it’s a matter of planning, execution, evaluation, and re-planning. All these works need lots of brainstorming and understanding. If you feel at any stage you need help reach out to a reliable Shopify development agency.

 

Frequently Asked Questions,

Use free SEO checkers like Google Trends, Aherf, and Woorank and see where your website rank stands with respect to your target keyword.

Tips to Speed Up Your Shopify Store

Most Useful Tips For Shopify Speed Optimization

Do you find your Shopify website lack page speed and is not running at an optimal level? Then the right blog has appeared in front of you. As a trustworthy and expert Shopify ecommerce development company we have come up with some best tips to improve the speed of the Shopify-built ecommerce website.

How To Determine the Shopify Website is Running Slow?

Check your Shopify stores’ performance through online stores’ reports on speed. Get the report and tally it based on the industry standard.

Shopify stores’ performance

How Speed Affects the User Experience of a Shopify Site?

 

o    Hamper brand reputation

 

Website loading time and page speed is a crucial part of UX design that helps in building brand reputation. That is why correcting the speed of your Shopify website site is crucial.

 

o    Hassle the process of brand engagement

 

39% of your potential users won’t be able to connect or engage with a slow website? That means a slow speed of your online stores can hamper the process of brand engagement.

 

o    Boost bounce rate and hamper the SEO rank

 

When shoppers enter into slow running Shopify eCommerce website they become easily frosted and leave the website. Hence slow running a website can boost the bounce rate and hence lower the SEO rank.

 

o    Impact sales

 

32 % of online customers reject a brand after having a poor experience on an e-commerce brand’s website. They will not come back to the online shop again as they switch to another brand.

 

o    Impact on the retention rate

 

Even after getting a good number of web traffic and leads, you may not get to see an improvement in customer retention rate due to poor page load speed. Customers will not become loyal to a brand that offers a poor user experience.

shopify-website-speed-optimization

Reasons That Can Slow Down Your Shopify Site

 

Several reasons behind Shopify make Shopify website lack in page speed, among those reasons, some you can control and some are difficult to manage. Let’s know the core technical falls that result in a lower page speed rate.

 

  • Using too many apps or adding irrelevant web applications.
  • Using Shopify themes with large files and complex designs
  • Implementing themes with too many pop-ups and preloading details.
  • Writing complex codes inefficiently or in an improper way
  • Adding too many optimized images, videos, and other graphical content
  • Using fonts that do not exist in most of the users’ computer
  • Not using best practices from Shopify Speed Optimization Guide
  • Not building a customized website that perfectly suits particular features and requirements.

How To Optimize Shopify Site Speed

 

Here are some best tips to correct or improve your Shopify website speed:

 

Control Apps

 

•    Disable or remove the apps that you don’t need as having a lot of unused or irrelevant apps can make your Shopfy-built online store slow.

•    While removing apps, make sure to remove the codes also.

•    You can contact a Shopify e-commerce developer to get more insights into the solution to this problem.

 

Choose the correct themes

 

•    Use less complex themes with lightweight features.

 

•    Remove the unnecessary features that your customers are not using.

 

•    Use faster-loading themes and opt for custom-made codes to build your online shop.

 

Take care of codes

 

•    Identify the codes that make your store slow and replace them with efficiently written codes.

•    Take care of the liquid code to inspect and its format.

•    Remove the complex codes

•    Hire expert developers from Shopify ecommerce development services.

 

Make images and video optimized

 

•    Replace large images and videos with optimized versions.

•    Avoid using themes that consist of so many large files

•    Built Customized Shopify themes as per your requirement

 

Shopify-ecommerce-advantages

Use common font styles

 

•    Use a font style that is easily adaptable to users’ devices

•    Use system font for your website

•    Take technical assistance from Shopify expert developers.

 

Use AMP framework

 

AMP means an Accelerated mobile pages framework to build an online store that runs faster on mobile devices as mobile responsiveness is a core part of UX.

 

Choose to build on Shopify 2

 

Choose to build your website on an advanced Shopify 2 website-building platform and follow the Shopify development trends as your ecommerce website-building guiding force.

*Pro Tips

 

•    Minimize the broken links

•    Minimize the HTTP request

•    Control the number of redirects

•    Improve your Shopify store’s SEO

Coming Back To You

 

By maintaining manageable technicalities and technological features you can improve your existing Shopify-built online store’s speed. However, if you have less in-depth knowledge of technical features it will be better to consult with a reliable Shopify ecommerce development company so that you can become less confused and more proud of your ecommerce brand. Don’t remain lag behind in the less of becoming great, connect with the experts now!

 

Shopify Development Trends 2023

Why Should You Follow Shopify Development Trends 2023?

The Ultimate Guide to Finding the Right Ecommerce Website Development Company

Do you have the plan to launch an online store in 2023? Then we have news for you. Shopify platform comes up with some cutting-edge trending features for you. Build an ecommerce store on your own or hire a Shopify development company that you feel like convenient.

Here we have come up with some core points on Shopify commerce, so that you can easily understand and make decisions on building an e-commerce website with Shopify.

Know The Basics of Shopify

What is Shopify?

“Shopify is a commerce platform that allows anyone to set up an online store and sell their products”-Shopify. If you want to craft an online store to sell or a website to promote your products or services, you can build an advanced ecommerce store or website easily with Shopify.

 

Why should you use Shopify to Build an Ecommerce platform?

• Easy to use for non-tech users
• Websites are easy to market for its SEO friendly features
• Shopify-built websites are highly secured and mobile friendly
• Most of the ecommerce trends 2023 are available on the Shopify platform.

8 Shopify SEO Tips

 

Shopify Trends 2023

Know The Shopify Development Trends

• The mobile-friendly checkout process

Shopify makes the checkout process easier than in 2022 which can easily be accessible on mobile applications.

• Easy customization of prebuilt theme

Shopify specialists can easily customize easily the prebuilt Shopify themes and cut down costs as well.

• The easy cross-border selling feature

Automatic tools of Shopify market pro make cross-border sale operations easy to manage and viable for cost control.

• Meta field

Meta field help in creating personalized features in user experience and customer experience

• Improved content creation

Improved UI component and content creation based on obtained insights from consumer behaviour study.

• Easy decision making

Better A/B testing features make help to take decisions easily

• Shopify e-commerce trending features 2023

  •  Fast-loading page with headless commerce
  • AI integration
  • Personalized experience
  • Multi-store
  • Multi-channel presence
  • Video content, humorous content, and user-created content
  • Product video, easy real time data tracking, push notification
  • Data personalization
  • Instant customer support system and chat bot support
  • Live shopping

 

7-Reasons-to-Choose-Shopify-Development-for-Your-Next-eCommerce-Web-Development

Keeping up with Shopify Trends is Important for Your Business

• Better performing ecommerce store

When you update the current features of your Shopify commerce according to the trends, you get access to the latest technology and better UX features. Keeping up your ecommerce with the latest features improves the overall performance of your Shopify commerce store.

Read: The Ultimate Guide to Finding the Right Ecommerce Website Development Company

• Improve the overall user experience

A thriving ecommerce website with trendy, advanced features easily meets customers’ expectations and improves their overall experience.

• Help ecommerce brands to stay updated

Integrating ecommerce trends 2023 makes websites future-ready and boosts their competitiveness in their niche.

• Make ecommerce website easy to market

Integrating new features in an ecommerce brand’s website increases the chance for the brands to perform well on SERP. The strong its SEO features become, the more it will drive web traffics and leads.

• Flexible and scalable ecommerce

Incorporating new trends makes an ecommerce website easily scalable and adaptable to changes.

• Improved sales

Adding Trendy features in existing Shopify stores means diverse options, the latest design, and easy-to-connect technicalities.

• Easy decision making

Performance measurement of e-commerce brands is easy with these latest tools. That means management can take decisions prudently and that will get reflected in its ecommerce report 2023.

How to Stay Updated with Current Shopify Trends?

 Stay updated with tech news and industry news
 Follow your competitors
 Research what your target audience wants and keep track of their trend of lifestyle.
 Follow the Shopify website for more such updates
 Be an active user of social media and know the social trends
 Analyse and measure the performance of your ecommerce store to identify its area of improvement.
 Ask for feedback from your exciting customer and analyse those feedbacks.
 Consult a Shopify development company to get more insights.

Hire a Shopify web development agency To Make Ecommerce websites at Par with Trends

You can easily implement all changes and add more value to your ecommerce brand by a simple means. Just hire Shopify development services and the rest leave to them to take care of.
Hire a Shopify Expert

Lets’ Wrap Up

Why not create a sophisticated ecommerce website if you want to build one? Stay updated with the current ecommerce trends in 2023 and then integrate one-by-one the latest updated features to the Shopify store. If you need more information and assistance, don’t hesitate to ask the best Shopify development company for cost-effective services. Don’t go by words, book a free consultation now to get more valuable advice.

custom web design guide

Everything You Need to Know About Custom Website Design Services

In this post-pandemic world, when you think to launch your business –it’s crucial to ensure that you own an impressive online presence. Building an online presence starts with having a majestic website. That means the success of an online brand promotion depends to some extent on how a website looks.

 

What should be the perfect standard of design that can generate leads? The perfect answer will be the customized design. The custom web design attracts the maximum leads and perfectly conveys the brand’s message to the target audience.

 

50% of consumers believe that web design is crucial to a business’s overall brand.

 

What is a Custom Website Design?

 

Custom website design refers to building a website to meet a particular goal or purpose without using any third-party templates, web designers and developers build a site by incorporating unique designs, features, and tools.

 

Custom Web Design Service Providers Do What?

 

A web design agency that provides personalized web designs for various clients is known as a custom web design service provider. A custom-built website’s colour, images, templates, programs, user experience, designs, and content marketing strategy –every bit is designed to meet a business’s object.

Custom web design Services

Purpose of Custom Website Design Services

 

  • Design a website that reflects your brand’s identity.
  • Build an engaging design to promote only your brand.
  • Create a memorable experience for your target audience.
  • Create the best user experience to generate a high volume of quality leads.

How to Build a Custom-Designed Website?

 

Set you goal

Before you develop a custom web design, define and set your goal clearly. Start building a website design by defining your purpose to make it perfectly tailored to meet your needs.

 

Ask yourself why you want to build a website.  Do you need an online store to boost the sale of your product or do you just need a website to promote your services? Or need a website to maintain a portfolio to generate further leads?- find the answer.

 

Conceptualize a layout

As you have determined the purpose, now is the time to make a layout. Conceptualize personalized pictures, colour, unique template, and UX design and bring them together to map out a customized layout for your custom-built website. Be creative to point out your brand’s relevance to potential customers.

 

Read: How to Use Color Psychology in Website Design?

 

Take a domain name

Claim a valid and relevant domain name for your website. Having an appropriate domain name boosts trust among users and ensures online success. Keep a short, unique, easy-to-spell, easy-to-remember, and indicative domain name for your website.

 

Design the features and website elements

Now concentrate to put the personalized feature in your design. Consider the following points to decide on the right features.

 

Organize the home page, contact page, landing page, service page, testimonials, Splash page, and FAQs in the right way.

Put the right settings in the menu, website architectures, menu, header, footer, white space, navigation, fonts, and motion.

Custom Fit Web Design vs. Website Templates

 

Post right content

Promote a clear message through the website content. Create content that addresses the customers’ need directly and add value to the customers. Don’t forget to put a strong and convincing call to action in your website content.

Pro Tips

 

  • Integrate customized featured tools to your website with the help of the Custom website design service.
  • Ensure that the design is simple to access and understand.
  • Build mobile-friendly web design.
  • Don’t forget to make it SEO friendly-to market it easily.

 

 

How a Custom Website Design can help your business?

 

  • “75% of a website’s credibility comes from its design”- That means the design of a website of a business plays a vital role to build an impression of a brand.   Use a custom website design –that looks so convincing to generate leads.
  • “89% of consumers shop with a competitor after experiencing poor user experience”- Having a website with incorrect features will make your users easily annoyed. This will impact the bounce rate and SEO rank adversely.
  • “74% of users will more likely to return to the mobile-friendly websites”- A Custom built website provide well-designed, easily navigated, responsive features to its users.
  • “74 % of business agrees that UX is crucial to boost sales”-When you develop a generic website with an easily available template your website will not look truly yours. Building a website with a Custom website design service generates higher ROI for the business houses.

A Point to Note

 

A custom design will allow a business to add features that its clients like most.

Read: Importance of UX Design for Business

custom-web-design-company-india

How much cost does an agency charge to design a website?

 

The cost of a custom web design service varies from $500 to $2500. Pick out the personalized features that fit your budget easily!

 

Don’t think much- buy the best custom web design plan at your best price now!

custom Ecommerce Web Development company india

Why You Need Custom Ecommerce Solutions For Your Business?

Are you planning to build an Ecommerce site to promote your products/services online? Then you must be able to think out of the box cause 54% of your potential customers want a personalized experience.

These days consumers across the global market value uniqueness, so having a site that is not unique will not be able to stand out. Hence, this will lead to missing some potential conversion-right? After all getting sale is your ultimate goal!

Without the help of custom ecommerce solutions, you can’t stand out in the crowd. Cause custom e-com solution creates web applications for your e-commerce site to make it scalable, flexible, and errorless- streamlining the process to its users. That will lead to a greater User experience. Leads and conversion!

To understand the importance of a custom website application in an ecommerce business, you have to understand it from the core. So let’s begin from scratch

What is Custom Ecommerce Web App development?

Customized ecommerce web applications are a personalized version of website applications. This sophisticated software are built to meet specific requirement of a ecommerce brand or store. Developers use this tool to boost efficiency of an ecommerce site and make it more appropriate for users.

custom ecommerce solutions

What is an Ecommerce Agency?

Ecommerce Agencies deal in B2B business and provide   custom ecommerce development services according to several ecommerce brand’s requirement to make them able to  serve their customers most finely. Hire an ecommerce agency to a lead generating Ecommerce website powered with best custom web applications.

Why You Need An Ecommerce Web Development Partner?

Here are some core reasons to hire custom ecommerce solutions partner to boost your Ecommerce business-

o    Get the web apps that make an ecommerce store truly yours

Your ecommerce web development partner built a website that truly defines your ecommerce brand. Cause you get a scope to choose the most important web apps that perfectly suit your business need.

Integration of customized web applications allows you to build an ecommerce store that your user finds easy to access, safe, free from worthless third-party apps, and highly tailor-made.

best eCommerce solutions ecommerce platforms

o    An ecommerce store that is adaptable to any new change

We know change is the only constant. The same is right for the ecommerce industry also. What is trending today,  can be a reason for a failure in the future. So it is essential to build a ecommerce site that is highly scalable to level up whenever need arises.

With the help of custom ecommerce solutions, you can build your ecommerce site using custom ecommerce platforms. And thus, you will be able to offer best user experience through custom built web apps to your customers and run a successful ecommerce brand.

o    Create a site that is apt to handle multiple vendors’ shipping details

An Ecommerce business deals daily with multiple shipping processes and vendors. Prepare your ecommerce website to track all details and keep all users up to date with real-time information. A custom-built website with bespoke web apps equips an e-commerce store to meet all of the demands of a user.

o    Custom web applications are safe

With the help of the best ecommerce solutions, you can secure your data to a safe server. Custom Web applications allow your team to retrieve all crucial information in case your main device becomes malfunctions.

eCommerce Web Development partner

•    Custom ecommerce solutions are cost-effective and time-saving

Custom-built web applications can save a lot of money on a splurge, license fee, or any other hardware or third-party software installation charges.

How? Let us explain. Custom-built software is developed to meet the specific needs of a business. That is why, when an ecommerce agency builds custom web apps for your brand, you pay only the one-time development fees. You do not have to pay any additional fees since the owner is fully yours.

Custom-built web applications save time because you don’t have to change your existing template to adapt any third-party app. Designers create an app that is a perfect fit for your existing system.

Advantages of custom-built web applications that directly benefit your E-commerce business:

o    Custom web application makes your ecommerce brand competitive in the cutthroat competition cause 34% of customers do unplanned shopping out of getting impressed over personalized experience.

o    80% of Shoppers end up shopping from a competitor’s brand over a poor experience with UX design. A Custom web application built website has a streamlined design that efficiently keeps users engaged without making them annoyed.

o    Get on-time maintenance, bug fixing, and support with the custom ecommerce solutions and make your ecommerce store available to the users 24X7 to beat competitors.

o    Custom apps backed ecommerce website load faster, enhance conversion rates and reduce the bounce rate at an optimal level.

hire an eCommerce agency

Key takeaway

E-commerce agencies use the best E-commerce platforms to build an ecommerce site that users want. That is why experts’ word matters if you really want to achieve success in the e-commerce industry. So without wasting time hire your ecommerce web development partner now!