Travel, news, e-commerce, and job portal companies where fast performance and better engagement transform into conversion are increasingly turning towards progressive web app development services.
Let’s understand the case more deeply!
Consumers in this tech-savvy world demand app-like seamless experiences without the inconvenience of download. PWA is something worth paying attention to. This native-like app offers the benefits of web apps, combining the convenience of a website with app-like performance.
Businesses should consider Progressive web apps because they have a low bounce rate and a higher conversion rate on desktop and mobile, as well as an increased viewing time length for each visitor. It will give your business a competitive edge as more prospective visitors will likely to enter the sales funnel.
In this blog, we will discuss the benefits of PWAs for modern businesses. You will also learn how they help companies to achieve growth by enhancing connections with users.
Core Benefits of Progressive Web Apps (PWAs) for Modern Businesses
Let’s start with the basics by understanding what PWAs are:
What is PWAs?
PWAs are a type of web application that offers all the innovative features and functionality of a native app. HTML, CSS, JavaScript, and PWAs are built with such improved web technologies. These progressive web apps also bring increased capability as many of them are built on modern APIs.
At the heart of a PWA are three key components:
- Service workers (these handle background tasks like offline access and caching)
- Web app manifests (this is what lets users install your app to their home screen)
- A responsive app-shell architecture that loads quickly and facilitates a better user experience.
When you already have gained the knowledge on basics, let’s understand why developers and product teams love PWAs.
Because they solve real-world problems:
- They load quickly and offer a seamless experience
- They work offline or in low-connectivity zones
- They are discoverable via search engines (unlike native apps)
- And they skip the app store middleman—no approvals, no long update cycles
Now let's learn more about the business benefits of PWAs:
What are the Advantages of PWAs for Businesses?
Fast Loading Time
PWAs are built for this fast-paced world, literally. The combined functionalities of service workers, which act like a proxy server and intelligent caching, serve assets within seconds to users.
Users will not have to wait for the resource to load. Reduced waiting time leads to increased engagement, lower bounce rates, and improved conversion rates. A report revealed that PWAs can boost conversion rates up to 50% more than mobile applications.
Seamlessly High Performance
PWAs deliver a better user experience to users, which is a prominent benefit of web apps. When someone scrolls through the product list or book services, they will make it to the way seamlessly. High-performance rates across all devices engage customers throughout the entire customer journey. It will result in an improved customer retention rate.
Offline Access
The offline functionality and access of PWA make this application truly progressive. Even if your user loses an internet connection, your PWA can continue functioning—serving cached pages, data, or even limited features. It especially benefits the travel business, retail media, or logistics, where prospects always search on the go.
Benefits of Web apps with apps like Performance
PWAs combine the broad reach of web technology with the immersive experience of a native app or mobile application. No downloads, no installation hurdles. Users can launch the PWA from their home screen and enjoy an experience that feels like a native app.
Enhanced Discoverability with SEO Benefits
PWAs app can be indexed on search engines like Google and Bing. It boosts app discoverability to prospects with high intent. As a result, brands can try hands-on organic marketing, just like the case of website marketing, and drive traffic. More traffic means more inbound leads and more opportunities to convert.
These SEO benefits enable brands to thrive through cost-effective marketing campaigns, eliminating the need for sponsored or promotional advertisements.
Cost Effectiveness Development
If you choose PWAs, you won't have to build separate iOS and Android apps or their respective versions. Yes, you can opt for a native app, but PWAs are 3 to 4 times cheaper and require 33% less maintenance. The best part is that you won't have to wait for App Store approval. It facilitates a less complicated and shorter development cycle.
As a result, businesses can thrive on cost-effective development and faster go-to-market. It especially benefits start-ups, small businesses, or midsized companies that are taking cost-conscious steps during the recession.
Cross Platform Capability
PWAs are inherently cross-platform. Your customers can access the progressive web app just like a website, while it also offers seamless Performance on smartphones and tablets.
Besides the cross-platform capability, it also brings a seamless browsing experience. Like a native app, it offers a good performance in offline modes and low connectivity zones. It enhances engagement rates, likelihood of conversion, and customer retention for brands.
Automatic Updates
Progressive web apps (PWAs) do not need manual updates. It handles the update automatically when the internet connection is on. It allows users to enjoy the latest version of the app while experiencing a seamless, app-like interface.
User Engagement with Push Notification
Especially B2C brands are using push notifications as modern marketing tools. It re-engages distracted users and revives lost opportunities for conversion. PWAs support this push notification in the same way as native applications. Businesses can send timely updates, promotions, reminders, or empty cart alerts on desktops, mobile devices, and tablets.
Low Data Storage and Improved Security
PWAs are lightweight—both in terms of install size and resource consumption. They use minimal device storage and run over HTTPS by default. It facilitates secure data handling and protection against any kind of cyber threat or vulnerability.
PWA Example
From startups to global brands, companies across industries are turning to PWAs for faster performance, offline access, and seamless user experiences. Here are some standout examples:
Starbucks-Serviced Based Platform
Starbucks has created a Progressive Web App (PWA) that allows customers to browse the menu, customize orders, and even place and pay for orders offline. They are not looking for a heavy resource mobile app or a website that requires consistent internet connectivity. It’s a win for both performance and accessibility across devices.
The Result:
- Enhanced user engagement with offline capability and faster performance
- Increase in customer inflow and payment completion rates.
Media House –Forbes
Forbes launched a PWA app to deliver news and articles at lightning speed. They wanted a mobile web experience that delivers engaging visual content with app-like navigation.
The Result:
- Higher reader engagement due to improved user experience in the app
- Improved ad visibility, offline reading, and push notification capability
Spotify
Spotify transitioned to a Progressive Web App (PWA) to enhance access and performance. It allows users to listen to music, podcasts, or audiobooks across devices, even when they are offline.
The Results
- A 30% increase in monthly active users due to enhanced app experiences
- 45% boost in desktop users due to cross device capability
Twitter Lite
Twitter launched Twitter Lite to serve people better in remote regions where Internet connectivity is an issue. This PWA app offers low data usage, offline accessibility, and reduced data consumption.
The Result
- Faster loading time led to better engagement
- Twitter has increased compared to the older mobile app version
- Final Thought on Business Benefits of PWA Apps
Final Thought on Business Benefits of PWA Apps
In a world where user expectations are high and patience is low, Progressive Web Apps provide an innovative and scalable solution. They bring together the speed of the web and the usability of native apps without the high development costs or app store headaches.
Whether you are running an eCommerce store, a media house, a tourism company, or a service-based business, a well-built PWA can help you reach more users. It will help your business engage users more effectively and convert them more quickly.
Is your business ready to be part of this cutting-edge web app revolution? The Tech Clouds team can help you. We support businesses in end-to-end web app development services. We understand your user, industry, and goal deeply first. Only after this, we build PWAs that are fast, scalable, optimized for performance across all devices, and custom to your precise requirements.
Want to know more? Contact us now and receive a free project discovery call, where we will share a strategic roadmap and provide a free quote addressing your pain points.