iOS vs Android App: Which is Better?

Do you want to develop a mobile app to expand your business? Not sure which platform is best for your mobile app development? It is a crucial decision indeed.  iOS or Android, which one to choose to improve the efficiency of your services? What are the differences between Android and iOS? Let’s know more to take the best decision.

iOS vs Android app: OS Market Share

Before you invest in any wrong platform let’s take more insight into iOS vs Android apps in aspect of the OS market share. What the statistics of 2023 Q1 are saying? Get a look here.

•    China:  iOS  20% /Android 78%

•    India :   iOS 6% /Android 90%

•    America : iOS   52% /Android 48%

Source: [Counterpoint]

What is iOS Mobile Platform?


iOS or iPhone operating System is a mobile operating system from Apple Inc. Several Apple products run on this operating system, including iPhones, iPads, Apple TVs, and iPod touch. The iOS system was derived primarily from Mac OS X and Unix-like systems.


What is an Android app?


Android is a mobile operating system from Google. In the beginning, it was developed by Google, but later legacy has passed on to the Open Handset Alliance (OHA). It’s a basically Linux-based software package. The Android code is written Java language. The reason behind this popularity is its consistent commitment to delivering the best mobile experience to its users.

ios or android app development

iOS vs Android App: What Are The Differences?


iOS vs Android App Target customers


While deciding between iOS and Android, you have to consider your target audience. Hence, knowing your customers’ behaviour patterns is the key to mobile app development success. So, research to get insights on your customer’s preferred app store and apps. It will also help you implement customization to your brand’s mobile applications.

The target audience of both platforms differs based on demography, income, and lifestyle. So what are the core behavioural factors to consider deciding between iOS app development and Android? Check the below factors:

  • Users’ Personality
  • Approach to Technology
  • Users’ acceptance of push notifications
  • Users’ engagement
  • In-app retention
  • Spending behaviour on mobile commerce
  • Degree of locality
  • User adoption


iOS Development vs Android Development


Before you start the development process, setting a project timeline is a crucial step to lead the project in the right direction. So, concerning the timeline, Android or iOS which one keeps you ahead?   As Android development process is at least 30 % longer than the iOS development process due to its complex coding. On the other hand, the application review and acceptance process on the App store demands more time than Google Play.

Development Budget

iOS & Anroid mobile app development, what fits your budget? Which one is cost-effective and returns a higher ROI? Well, it depends on many factors.

Android development is a complex process that demands resources and a longer timeline. The more time it takes, costs increase.  On the contrary, developing an iOS app is simple, and it demands less development time. Hence, developing an iOS is more budget-friendly than Androids.

App monetization strategy and Return On Investment

App revenue models or app monetization models play a critical role in differential iOS and Android apps. These different types of app monetization models are available. However, in-app purchases, Ad based models, and paid applications are the most relevant ones for mobile applications.

Android apps earn revenue on the in-app ads revenue model while iOS apps earn revenue on the app purchases model. That’s why, android based mobile applications earn maximum revenue on in-app ads. These make a big difference in global consumer spending on mobile applications. Let’s check it from the survey reports.

First half (H1) 2023 worldwide app consumer spend

   Android: $ 43.5B(+4%}

•    iOS: $ 24B [+ 6%}

[Source: data ai]


App Development Process


Programming Language


Developers of Android apps use primarily Java, Kotlin programming languages. Developers build the Xcode of iOS apps mostly using Swift and Objective-C. However, Swift is now getting more attention from Apple’s IDE.

Also Read: How Custom Mobile App Helps Business Growth?

Development Environment


The Integrated Development Environment (IDE) for Android is Android Studio. Hence, the developers can access an extensive set of features and tools from Android Studio. While for Apple, things are a little different, the IDE for Apple is Xcode. Starting from source editor to Asset catalog, vision editor to complete documentation, and simulator to XCTest API-nit offers a range of resources and tools.


Device Fragmentation


Android app development is more complex than iOS app development when it comes to devoicing fragmentation. It is compatible with numerous devices. That means app optimization for several screens and app testing demands a longer time. While, for iOS, things are simple and streamlined as Apple does not manufacture an extensive range of devices.


Differences in Design and UX


User Interface (UI) and User Experience (UX) are two core points of difference between iOS Development vs Android Development. That’s why the design guidelines and app engagement in both apps offer distinguished experiences to users. In which points the design strategy differ, let’s see:


  • Screen navigation ( primary, secondary and back)
  • Icon sizes
  • Call to action buttons
  • App icons and screen resolution
  • Search functionality
  • Selection control
  • Typography
  • Tabs
  • Alerts
  • Action menu


App Distribution


Android apps are available on the Google play store as well as on third party app stores. On the other hand, Apple has strict control over its distribution. As we told before the the review process here is extensive and manual.

build mobile app development

Key takeaways: iOS or Android Developer Which is Best?


Deciding on Android vs iOS does not include a single thing. There are several factors to consider, including budget, timeline, app distribution, complexity of development, and return on investment.

In short, choose between Android and iOS based on your business model, target customers’ demography, and goal. Choose Android when you want flexible and greater reach. Otherwise, if earning t revenue is only your goal, then choose iOS.


Develop Mobile Apps With The TechClouds


Are you still in doubt about choosing the best app development platform for your business? Feel free to connect with our custom app developers to leverage the growth potential power of mobile applications with our expert mobile app developers.

Want to Develop Mobile Apps With The TechClouds?  Book a free consultation with us today!


Frequently Asked Questions

iOS apps are primarily developed based on Apple's native language, Swift, while Android apps are usually based on Java or Kotlin.

Stay Ahead of the Competition with Tailor-Made WordPress Solutions

WordPress is one of the leading website-building platforms and a popular CMS option. Study revealed ‘38,539,556 live websites are now using WordPress’ BuiltWith]. Its simplicity, flexibility, ease of use, easy theme setting, and users’ freedom make WordPress this much popular. It has become a handy tool for setting up a successful online presence for brands.

However, the free themes and features of the free version sometimes work as a barrier for brands to create a branded website to stand out in the crowd. On the other hand, showcasing differentiation in this competitive business world is critical for brands.

Custom WordPress development services play a vital role by helping brands to create a tailor-made WordPress website that truly belongs to those brands. These custom websites create a brand experience for target users. It helps a brand to make an impression of a unique brand image.


What is Custom WordPress Website?

Custom WordPress website refers to a WordPress website tailored to a customer’s needs and business requirements. These custom-built websites are made while keeping focus on achieving a specific goal or attention from target audiences. A bespoke WordPress website showcases a brand truly in the virtual realm.

Advantages of Custom WordPress Website development

What are Custom WordPress Development Services?

A WordPress development agency builds custom WordPress websites for brands as per their personalized choices and needs. They design and develop a website with custom-built WordPress templates that fit a specific need of a brand.

Starting from theme development, custom design, and plug-in development to API integration, custom WordPress designers offer everything.


Also Read: Why is Web Design Important For Your Audience?


How Do Tailor-made Word Press Solutions Help You to Grow Your Business?

Here are some core benefits of using a bespoke  WordPress website that gives value to your brand’s online presence and helps you to earn social proof of a promise of delivering quality.

  • Customizing your WordPress website

Custom WordPress development services will able you to own complete control over the design and functionality of your WordPress websites. You can bring customized effects on the overall design while keeping them aligned with your business goal and website’s branding requirement. These features you can’t get in a prebuilt template.

What will you get?

  • A cost-effective branded website

How to Develop a Custom WordPress Website


  • Optimizing your WordPress site for search engines

You have already chosen WordPress for its SEO-friendly structure, which we know. Let us share some more amazing news that you can optimize the overall SEO structure further with an SEO-friendly custom design.

Professional WordPress development companies use the best SEO practices. These include using clean codes, advanced site structure, the responsiveness on multiple devices, restricting URLs, Meta tags, optimizing loading, and AI integration.

What will you gain?

  •     Increased website visibility with an improved SEO score


  • Enhancing user experience with plugins and themes

Professional custom WordPress development services will offer streamlined integration of third-party web applications, plugins, CRM, and data analytical tools. It will make your website scalable to changes with the requirement of your growing business. It will prevent growth stagnation caused form scarce resources and limitations of technological uplift.

Tailor-made websites also save you the cost of purchasing expensive plugins and frequent up gradation of the existing system.

What will you get?

  • An advanced website with inbuilt scalable features
  • Scope of innovation with Insightful customer data


  • Implementing security measures in your WordPress site

Security features are one of the critical elements of the online business. It showcases a brand’s quality in user experience and brand experience. The developers of custom WordPress development services carry out frequent updates and patches and integrate security plugins. It will keep your website or online store form malware, cyber threat, and any kind of vulnerabilities.

What will you get?

  • A highly secured website
  • Trust and credibility of users


  • Utilizing analytics and tracking tools for better insights

Professional WordPress development solution helps you to leverage the power of the analytical and tracking tool. It will help you to track customer behavior, conversion rates, KPIs, and website traffic and make a data-driven decision that aligns with your goal.

What will you gain?

  • Innovative ideas and insights to make good decisions


  • Leveraging social media integration for increased reach

A Custom WordPress development agency will help you to leverage social media integration to increase reach. It will integrate leading social media platforms into your WordPress website. This will enhance your website’s reach and let you market your website in front of target customers across the globe.


What will you gain?

  • Increased online presence
  • Enhanced brand reach and engagement
  • A WordPress website with high ROI


How to Secure Your WordPress Website

Are You Ready To Hire A WordPress Website Development Company?

Switching to better B2B services is the way to exceed your client’s expectations. The journey of overall betterment of your brand starts with an investment in a customized website. It lets you offer the best tailor-made experience to your customers.

Custom WordPress development services boost the efficiency of the functionality of a WordPress website and leverage the full potentiality of its CMS. To know the shape or reshape of your WordPress website, contact us today to book a free consultation!


How Custom Mobile App Development Services Can Transform Your Business?

Custom mobile Apps have brought a revolutionary effect on user experience and driven utility in all business sectors. It takes users through a streamlined experience to its goal and keeps things simple and in control. The study revealed the revenue from mobile apps would generate over $935 billion.

This blog is for you, in case you are still thinking about whether to take custom mobile app development services. Here we will get you covered all, form the mobile app’s benefits to the future of the custom app development.

What is Custom Mobile App Development?

Custom mobile app development process refers to a method that includes step by step stages to build and launch a bespoke application to meet specific goal and requirement. The design, planning, development of custom mobile apps are created while keeping focus on target users’ expectation and a custom objects.

Advantages of Custom Mobile App Development Company

Why do Brands Invest in Custom Mobile Applications?

Almost 49 % of people check mobile apps on their phones 11+ times daily, and smart phone users access an average of 10 apps per day. Hence, it self-explanatory that mobile apps create a wide path of opportunity to boost brand reach to the target users.

Hence, Business owners are now making prudent decisions to invest in custom mobile application development. It saves overall cost by reducing expenses on irrelevant addons or integration.

What are The Benefits of Custom Mobile App Development?

•    Tailored to Solve Specific Business Problems

Brands build bespoke mobile apps to get relief from some specific pain or to meet certain expectations. Hence its tailor-made features do not wait to solve a problem; it make this happen instantly.

•    Advanced Efficiency and Productivity

Personalized mobile app development creates the best user-focused mobile apps that speed up manual tasks, elevate overall productivity, and advance the existing system. It also saves the business operation cost.

•    Improved User Experience

These custom mobile apps come with branded features, intuitive designs, and engaging and user-friendly interfaces that improve the overall experience of users.

•    Improved Security Features

Tailor-made mobile applications offer elevated security features with end-to-end data encryption and authentication. It gives freedom to users to take charge of their data confidentiality.

•    Elevated Flexibility, Credibility, and Scalability

The unmatched flexibility and in-built capacity to adapt to the changes of growing businesses make custom mobile applications’ features stand out. These apps can be updated quickly as per the need.

•    High-level Integration

This custom mobile app can fit any existing business system and software and enables the system to make automotive internal changes. It improves the efficacy of the existing system with seamless data exchange.

•    Cost-effective Option with High ROI

The upfront cost of custom mobile app development services can be a little hyped, but in the long run, it returns high ROI by creating a unique competitive advantage for the brand.

•    Advanced Customer Engagement

The personalized mobile application bridges the gap between the customer and the brand. Hence, the brand can offer attractive discounts, give away, push notifications, customized plans, and many more things directly to the target users.

These practices boost customer engagement, develop a personal bond with customers and positively impact sales.

•    Streamlined Data Collection and Analysis

Customized apps create customer data from users’ behaviour, shopping pattern, and preference. It helps brands to make data-backed managerial decisions and take more innovative approaches to develop business.

Reasons to Develop Custom Mobile Apps For Your Business

How Does Custom Mobile app Marketing and Promotion Strategies Help Business to Grow?

“ The global mobile marketing market was worth US$ 17.6 billion and is expected to grow to US$ 91 billion by 2032, with a CAGR of 17.8% between 2022 and 2032” [ Persistence Market Research]

The thriving market of mobile app implementation plans is rapidly growing, and it’s not surprising that it will become one of the reliable sources of brand communication.

Mobile app marketing is critical as it plays a vital role in boosting the market penetration rate for the brand. It allows brands to boost brand visibility and explore new opportunities by attaining growth.

Here are some ways in which mobile marketing help business reach the target height!

•    Elevate Brand Visibility

Mobile app promoting technique improves the online visibility of brands and makes them findable by a wide range of audiences. Plus, brands can boost the reach of target leads by promoting those apps on social media platforms.

•    Boost Sales and Revenue

Mobile apps boost the overall sales for brands and make a positive impact on their revenue. Its convenient and personalized features like easy checkout, custom payment modes, and features improve overall buying decisions. It helps a brand to generate revenue with upselling and cross-selling techniques.

•    Help in New Customer Acquisition

Custom mobile apps help businesses to attract new leads by conducting referral programs, listing app stores, and bringing out the most out of the reach of app review platforms. These mobile app marketing efforts create interest among users and stimulate their decision to become loyal customers.

•    Engage Existing Customers

With push notifications, personalized recommendations, and retargeting ads, these bespoke apps engage existing customers and improve the customer retention rate.

•    Aid in Business Development

Custom mobile app development services make custom apps that collect data from customers’ behaviour patterns. It helps brands to innovate new ideas to develop the business in the right direction.


The Future of Custom Mobile App Development: How the Next-Gen Mobile App Will Support The Business Growth in the Future?

As we know, AI is already taking place in the market and speeding up the operation of the business with automotive processes. Hence we can expect more advanced integrated features, intuitive design, and increased automation from the custom design. These features will help brands to attract and stratify more customers with tailor-made approaches.

Expected features of the new gen custom apps

  •  Integration of augmented reality, virtual reality, and virtual assistants
  • The seamless process with more personalized UX design
  • Improved customer experience for the target demography with the support of regional  language and culture
  • More proactive actions based on feedback and continuous improvement.
  • We have a tailor-made customer support system.

Avail End-to-End Custom Mobile Application Development With TTC

Are You Finding A reliable Mobile App Development Company in India?

Contact our custom mobile app development company today to turn your imagination into reality with a tailor-made branded application to start your mobile marketing journey!

Why is Web Design Important For Your Audience?

We know that, User experience (UX) and User Interface (UI) are the two most crucial aspects behind a modern brand’s success. These strategies make customers happy and impressed and intrigue them to learn more about a brand.

Website design is one of the core parts of both UX and UI. Hence, ignoring website design means delaying growth and success. You will be surprised to know that 94 % of a brand’s first impression happens based on its website design. Hence, poor website design hurts the user experience and the overall reputation of a brand.

Why web design is important? How can you get a professionally designed website with a custom website design service? Get all queries answered here!


Things To Consider Before Planning a Website Design

What is Website Design?

Website design refers to the overall outlook, functionality, and visual aesthetics of a website. How do your users perceive your website? The website design indicates all the UI aspects of your website.

What is a Good Website Design?

A user-friendly website that offers higher utility to its users; can be considered a good website design. Optimized website speed, seemliness navigation, simple, responsive, clear design, and organized site structure are some primary features of a professionally designed website.

What is Custom Website Design?

A custom website design allows brands to get a website design with a tailor-made outlook and UI to meet a particular website goal. Custom website design makes a branded website that makes website looks truly belongs to a particular brand.

Hiring a website design and development services allows brands to get a branded-looking website with a customized look and capabilities!


Why Website Design Matters?

Importance of Web Design

It Creates a First Impression 


Nowadays, people judge a brand through its websites and the impression of a website happens based on its design. Here the importance of web design lies because 50% of internet users make opinions about a brand based on its site’s design.


Helps To Create Sustainable Search Engine Optimization (SEO) Strategy


SEO is a core digital marketing technique that makes a brand’s website visible and easily findable. This search engine marketing technique markets brands’ websites and helps brands to generate more leads and boost brand reach by attracting web traffic.

This organic marketing strategy works well on websites with user-friendly, responsive website design. In other words, The better the website design, the higher rank on organic SERP results.


Most brands are now ready to hire custom website design service experts to prepare web design for marketing. Because a good design website creates ease in marketing. You will be happy to know that more than 70% of brands invest in website design to stand out in the target market.



It Promotes Positive Impression About Customer Services


We all know, that a bad website design impacts UX and hampers the brand reputation. A study revealed that more than 80% of customers leave a site or switch to an alternative option after experiencing bad UX on a website.

That is why design is critical for a website as it passes on the promise to the target buyers to offer something incredible from the brands’ end.

Hence, hiring a skilled team of web designers is critical to building a website with professional UI design.

Good Website Design Makes Websites Credible To Target Audiences

Most people surf on internet use internet whenever they search for a solution or a look to know more about a brand. Hence, the quality of a website design plays a vital role to make a brand trustworthy and credible.


Your Competitors are Doing It


‘70% of brands invest in website design to stand out in the target market- we have brought this to light once more. This is self-explanatory that your competitors in the target market are trying hard to get noticed with a mind-blowing website design.

Don’t take the back seat; get your free consultation now with the best web design services.

Best Website Design Creates Consistency in Online Presence

Unplanned website design creates inconsistency in the overall website and leaves a negative impact on viewers’ psychology. Consequently, people may start doubting The brand’s ability to solve their problems.

That is why, taking a custom website design service is unavoidable to put all features to your brand’s website.


5 Important Elements of Effective Website Design


Here are the most important elements of A website design that makes customers adore your website’s design.

5 Important Elements of Effective Website Design

Website Navigation

Easy navigation of a website allows users to access all web pages and scroll around the pages seamlessly without any hassle. Consider creating a site map for your website to plan the seamless structural layout easily.

Visual Elements

The graphical design, images, and fonts are the core part of a website’s visual elements. It is better not to use too many overwhelming elements in a website design; rather try to bring out the best using minimum graphical designs.

Also Read: Color Psychology in Website Design

Interaction and engagement in design

The engaging design makes users interact with the website and fulfill the ultimate goal of the UI of a website design or redesign of a website.



Website content is one of the core elements of a good website design. The quality of the content decides how faster users will convert into buyers. The font size, quality of information, appearance, and easy accessibility are drivers of content success.


Intuitiveness in website Branding

Website branding is a concept that users perceive after visiting a website. The intuitiveness of a website turns a mere business website into a brand. Users find a website intuitive when it delivers the right information or offers the exact utility they are looking for.

Hence, intuitiveness and branding, or intuitiveness in branding – whatever you get – is a key element to design good web design to your business.

Are You Ready to Redesign Your Website?

Research and a clear understanding of the goals are important when designing a website. Otherwise, one can’t get an appropriate and out-of-the-box website design.

Feeling helpless to find an ultimate solution? Consider trying a free demo of a custom website design service now!



Frequently Asked Questions

6 Authentic Tips to Build User Friendly Shopify Store

Have you chosen the Shopify platform to build your online shop? Then this comprehensive guide to building a user-friendly Shopify store is a must-read for you. We suggest you read this blog till the end to get an in-depth perspective on this. Let’s begin then!

What is User-friendly Shopify Store Development?

It’s a process to build or turn the UX and UI of a Shopify website appropriate to the target audience and make the overall functionality seamless and optimized for users. Audiences have now become very conscious about the quality of user experience with brands while choosing the most potential solution.


What is Shopify Development Services?

Developing and setting up an online store or ecommerce store on Shopify is a process of Shopify Development. Companies with expertise in Shopify ecommerce development services set up Shopify stores, develop mobile apps, develop customized themes, and initial website marketing- these overall functions are collectively called Shopify development services.

Core Strategies for Crafting a User-Friendly and Professional Shopify Store

Plan your online shop’s concept

Building a strong plan for ecommerce store development is the key to building a successful user-friendly Shopify website. Planning means investing time in customer research, target market research, product planning, and industry development planning.

Start by researching your customer’s behavior, preference, buying journey, and competitive research. Then know the industry trend, and understand your competitors’ market positions, and strength, Therefore, plan your core products that make your brand stand out by showcasing unique value.

Select or build a customized theme

Shopify themes are the visual templates in the Shopify website designs. Deciding on a theme is crucial as this will decide the appearance of you online in front of the customers. Having an appealing appearance is important for a website as 80 % of the first appearance about a brand happens on its website design.

•    Check the websites of industry leaders

Have a look at the leading brand’s site to get an overview of the best standard.

•    Pick Website features 

Decide the features you want to add to your store that makes the website yours.

•    Decide the user experience

Choose the framework, overall design, font size, and text positioning that looks engaging to your customers.

•    Set budget

Know the plan and prepare a cost-effective budget to build your Shopify store that can achieve higher ROI from website design investment.

Hire Shopify theme development experts to build a website that is customized themed website focused on customer experience, budget, and website goal.

Also Read: Shopify Speed Optimization Guide

Add Product Features

The product features include product images, photos, product titles, and product descriptions. Showcasing all features rightly uplifts the experience of users with the ecommerce brand.

Presenting your products on the website is an art that adds value to the website and builds a brand image among the target audience.


Hence, you should take care of the product display and product features process with the following tips.


  • Product image

Use HD quality identical images that help shoppers to understand products’ true values in a few glances.


  • Product Description

Write crisp descriptions about products’ usages, features, and appearance for each product to introduce them to prospective buyers. Make the descriptions include the pain points of your customers.


  • Product Title

Use a short time between 30 to 70 characters for products and make sure that includes your target keyword.


  •  User guide video


Create user guide videos to show customers how the product works and what are the functionalities as part of the Shopify website development process.


  • Setting competitive price

After extensive research and analysis of competitors, set a competitive price range.

shopify ecommerce development services

Add Tailor-made Features and Plugins


Shopify offers 6000+ apps in its app Store so use it as an opportunity to boost your online shops’ usability and user experience. Adding plugins and apps to the Shopify store is like adding additional features to an existing shop to enhance its power.


Add apps, plugins, and customized settings to make your website able to offer services and satisfy diverse audiences. Quick checkouts, multi-language, and multi-vendor shipping are some most famous features of custom ecommerce development using the Shopify platform.


  •    Seamless checkouts


Choose an easy and simple check-out template that matches the design of the overall template and the brand’s visual elements.


  • Shipping


Edit the shipping setting from the admin portal and add most value-adding features with real-time tracking features

  •  Languages


Set the language setting as per your business model and requirement. Make sure to set multiple languages to target global customers.


  • Email notification


Email notification constantly communicates with customers by sharing real-time updates and creating convenience for the customers and stakeholders. Use  and edit the email notification template as per your goal.


Create a Bespoke Store with Consistent Visual Content


While creating an online shop make sure your online shop look yours from all dimension; be it features, website template, color, logo, or setting, all these look-alike to your brand’s identity.


Hiring Shopify ecommerce development services allows you to build an online shop aligned with your website goal that stands out among the crowd easily. How do they build a branded Shopify store? They take care of the following details.


Build individual web pages with care


Starting from the home page to the product page of your website, they ensure to showcase your brand’s clear message and ultimate intent to your target customers. As their experts build a home page with a perfect lead-capturing design and a product page with a comprehensive product catalog to push leads to conversion.


  • Give importance to the Shopify SEO optimization process


Shopify customization specialists build Shopify website mobile responsive, and easy to navigate to make them SEO friendly as we can’t deny the SEO part to win the user experience. hence promoting SEO content, testimonials, and reviews as social proof Is also critical


Also read: The Ultimate Shopify SEO Checklist

  • Add conversion elements to all pages

Along with capturing leads, it is important to take care of the conversion strategy in parallel. Hence, experts agencies, don’t forget to put conversion elements to all pages of the eCommerce shop.

Core elements of conversions

  • CTAs
  • Widgets
  • Share buttons
  • Social media share options


  • Showcase your brand’s value propositions


What makes your brand stand out is your value proposition. Shopify UX experts add and demonstrate value propositions in each part of your Shopify store to boost the chance of conversion rate for each lead.



Are You Ready To Hire Shopify Development Services?


Building a Shopify store with the best UX features is not a lengthy or complicated process If you have a clear idea about your website goal, target customers’ expectations, and industry trends.

Have you been involved too much in your business innovation? Don’t have enough time to focus on the marketing part?  Leave that part to our reliable Shopify ecommerce development services expert. To know more book a free consultation with us to check our efficiency!


Server Management Services: Basic Understanding

Even at present, a majority of IT firms still use internal servers. As a result, their day-to-day functions and core services stand on the strength of the server. The slowdown of servers or downtime can hamper the flow of work and even stop the core functions. As a tool for maintaining stability, server maintenance allows IT services to run smoothly.

As one of the specialist server management companies India, we call server managers problem solvers. Let’s understand all the basics of Server management and maintenance services from our experts!

What is Server Management?

Server management refers to the process of maintaining and monitoring the servers of a particular internal network by managing the performance of its integrated hardware and software at an optimum level.

Server management service experts can help you with server management services.

What are server management services?

The outsourcing companies having expertise in server maintenance and management provide 24/7 & support to run servers consistently without any slowdown. This is called server management services.

If your company has no in-house technical expert team, you can hire this outsourcing server management team as an extension of an in-house team.

How do Server Management Services Work?


Taking care of Hardware components


CPU, hard drive, and RAM are three core parts of hardware. To maintain the hardware in a workable an expert team takes care of the hardware’s condition, and health and supports its flawless functionality.


Install server power backup


The experts of server management companies install a powerful uninterrupted power supply mechanism to the hardware system that backup power whenever the main power runs low or flails.



Build and maintain an operating condition for hardware


CPU, RAM, and Hard drives remain highly productive in optimal operating conditions as the surrounding temperature affects its functionality.


Software tool management


Software is another core component of server maintenance services. Onetime installation, on-time upgradation, security updates, integration, and bug fixing make software resilient and relevant.


Create data backup and data storing


Server management services create data storage and enhance the security shield by building up a strong data back system.


dedicated server management company

What Are The Advantages Of Server Management Services?



Proactive support and response 24X7


Server specialists remain responsive 24 X7 and come to support whenever need assistance. The modern automated mechanism detects problems even before the actual error happens.


These techniques alert the technical team to take action proactively without making fail.


Overall security management


Nowadays business data remain highly vulnerable in front of the possible system hack and data theft. The server specialist team enhances the security of the server administration by making constant gradation and system security checking.


Fix glitches in servers quickly


The fast and busy service industry needs a quick solution to troubleshoot glitches. Hence, expert solutions remain the top preference that fixes issues a lightning speed.


The specialist from server management companies India can detect and fix the failure without spending much time on error detection. This speedy recovery from downtime save time and loss from lost deals in businesses.


Constant monitoring of the overall server system


Server management teams keep the overall performance at an optimum level with constant monitoring. They monitor the overall system even when the system is not in use as once it goes out of sight, things can go wrong.



Why is a Server Important for Your Online Business?


An inhouse server improves the user experience (UX) of a website design by maintaining a faster website speed. When an online brand does not maintain a proper system with a dedicated server system, it sees a slowdown in the overall system. In such a situation, customers tend to switch to competitors’ websites.

Lower speed and website loading time can affect the UX and overall SEO rank. Hence, maintaining websites with server management companies India is critical for improving online presence with steady and easy- to- accessible optimized features.

Internal Vs External Server Management

Internal server management and external management are two types of server monitoring. You don’t have to invest equally in both, invest only in the right options. Let’s understand internal vs external server management and choose the right option.

What is Internal Server Management?

Internal server management refers to the management of a server system that operates within a private network. It hosts internal software that runs internal applications, databases, files, and other system resources within a specific network.

What is External Server Management?

External server management and monitoring refers to maintaining the performance, and security of server hosts of third-party servers. Data centres, hosting services, or cloud computing are some ideal examples of external servers.

Which Type Of Monitoring Do You Need?

The combination of both external and internal Server management services will be the best choice if you need end-to-end protection for your website.

Core Server Management Services at a Glance


  • Hardware maintenance
  • Software upgradation
  • Data back up
  • Server audit
  • Power back up
  • 24X& technical support
  • Maintaining expenditure of server maintenance



How TTC helps in Server Management?

Server maintenance improves the quality of the frameworks in an organization’s services and workflow. As it minimizes the downtime, and delays in the delivery of the project and boosts the confidence to take on challenges of exciting projects without giving much thought to technological uncertainties.

The TechClouds Team is here to help you. We offer a wide range of Server management and maintenance services. Starting from Web hosting support, cloud server management, outsourced technical support, AWS management services to cPanel server to application development- We offer all.

Now, this is your turn to switch to a more productive zone with the best server management services with us. Want to know more? Book a free consultation or mail your query now!


Core Points on the Difference Between Magento and BigCommerce

Are you planning to launch an online store in 2023? Then here we have some details for you. You may have heard some names of website builders like Magneto, BigCommerce, and many more. Certainly, all these platforms are good. But to find out the best is essential. To help you find the best fit, we are here to share a comprehensive comparison between Magento and BigCommerce. Let’s begin then!

Brief overview of Magento and BigCommerce


What is Magento?

Magento is an open-source and PHP-based platform that builds highly flexible and scalable ecommerce websites, online stores, and websites for ecommerce brands. You can use it for free, though it offers paid plans also. Magento development services help you to build a more customized shop on Magento.

What is BigCommerce?

BigCommerce is an open SAAS platform that builds ecommerce websites and online stores. It’s a cloud-based platform that you can access from anywhere without installing any software or tools or purchasing any web host.

Magento vs BigCommerce

Difference between Bigcommerce and Magento


Comparison of key features


•    Customization


BigCommerce is not easy to customize if you are not well familiar with custom website development. Customizing Magento commerce is easy once you know all the codes.


•    Scalability

BigCommerce is best for organizations irrespective of the scale of operation as it’s a highly scalable platform as per brands’ needs. Magento is the best fit for large corporations as it runs already on a larger scale with lots of features and technicalities. However, Magento for small business is becoming an on-demand service in the current market.


•    Ease of use


BigCommerce is easy to use for non-tech users as it does not demand the knowledge of coding, it’s like clicking, choosing, and dropping from the dashboard to compete for a palate.

On the other hand, knowing the usage of codes is important for developing online shops on Magento Commerce.


•    SEO capabilities


Starting SEO-optimized URLs, Metadata to using robots.txt standards; all SEO-friendly features are available on BigCommerce. All these features are customizable as per personalized SEO goals.


In Magento, you can get all SEO features along with the opportunity to get more SEO-optimized configurations with third-party tool integration, URL editing, and auto-generated site map.


•    Security


In terms of data security, data backup, gradation, and maintenance; Magento and Bigcommerce both provide highly secure and resilient attributes. The Magento Commerce platform provides SSL security both in the front end and the back end of the development process.


•    Payment options


In addition to digital wallets like Amazon, PayPal, Apple Pay, and others, Big Commerce offers a broad range of payment methods.


Magento supports various offline methods, online methods, PayPal gateways, various third-party payment gateways, and payment extensions. It accepts cheques and money orders also.


•    Shipping management


The ease of seamless tracking of shipping with BigCommerce is incredible. Whereas in Magento, users get advanced levels of Shipping features like shipping single orders to multiple addresses, free shipping, and many more.


•    Product management


Catalog scaling, SKU-level customization in bulk pricing, and price lists make product management in BigCommerce to the next level.

In Magento catalog management, catalog browsing, and product browsing are core attributes of product management.


•    Marketing and SEO tools


Both the BigCommerce and Magento platforms are flexible to adapt any kind of third-party SEO and management tool integration as per customized selection. Consult experts in Magento development services to get more insights.


•    Customer management


BigCommerce platform offers different attributes including customer management, CRM management, CRM tool integration, and customer account management.


Magento provide the features like customized order status management, customer account, customer group, customer management, and customer group on the admin dashboards.


•    Third-party integrations


Magento is more flexible than Bigcommerce in third-party web app integration and extension.

Pros and Cons of Magento

Pros and Cons of Magento


o    Customizable 


Build highly customized and secured ecommerce shops that make ecommerce sites branded.


o    Powerful features


Easy integration and diverse range of configurations and scalability make its features its true strength.


o    Open-source


A global community of users and developers provides support on Magento’s open-source platform.

o    Scalable


Magento-built online shops are highly adaptable and flexible in all kinds of business models.




o    Steep learning curve


New developers and users from non-tech backgrounds may find it difficult in the beginning.


o    High maintenance costs


Maintenance charges are more in Magento commerce platforms although it turns out to be cost-effective in the long run.


o    Require technical knowledge


Operating the Magento platform needs technical knowledge of website development, design, and usage of codings.


o    May need developer assistance


Hire a Magento developer to add personalized features to your Magento-built commerce website.


Pros and Cons of Bigcommerce

Pros and Cons of BigCommerce


    Easy to use


Building a website on BigCommerce is like clicking and dropping many tools and features together.


    User-friendly interface


Its advanced UI allows users to enjoy greater control over its functionality.




Like Magento, BigCommerce is also highly scalable.


    Built-in features

It upgrades its features automatically to enhance the safety schedule against cybercrimes.





    Limited customization options

    Higher transaction fees

    Limited design flexibility


Key takeaways


Summary of key differences and features

    Ease of use

BigCommerce provides easy-to-use features


The Magento platform offers a diverse range of features,  and extensions and diversities than BigCommerce.


Both BigCommerce and Magento are scalable.


Both BigCommerce and Magento are secured.


Easy marketing tool integration makes the Magento platform a winner.




BigCommerce and Magento both have a separate user bases as different users perceive their usability based on their requirements. So, consider your business goal, requirement, and plan while choosing the right option. If you need further assistance, don’t hesitate to reach out to Magento development services for more insight. We are here to help you!





Shopify Marketing Strategy to Increase Sales

Do you want to improve the sales volume from Your Shopify Built website? Then you need this easy marketing guide from the best Shopify ecommerce development company. Here we have shared all guidance, tips, and tricks to boost sales in your Shopify store. Read this once before checking any further resources.

What is Shopify Marketing?


Shopify marketing prepares a Shopify-built ecommerce platform that easily targets the audience and increases sales. This process revolves around identifying the right customers, planning and conducting campaigns, and taking corrective actions based on performance reports.

There are 2 objectives of a Shopify marketing plan-

•    Promote and market the online shop

•    Boost the online sales


Importance of Having a Good Shopify Marketing Strategy


Shopify Website without having great Shopify marketing has many drawbacks. A shop can’t last without its shoppers, which is why, telling prospects about its existence is required. Shopify marketing does this job of this promotion. Let’s check how this strong strategy helps an ecommerce brand to market its Shopify build shop easily!

shopify development experts india

Boost Brand Awareness

Shopify marketing promotes an ecommerce brand among target customers and boosts the website’s viewers with a solid strategy. Hence it enhances brand awareness among the right customers.

Build a Loyal Customers Base

Good marketing tactics help in getting a loyal customer base by satisfying customers with the most valuable solution. A loyal base of customers makes a brand sustainable, which is important for brands to survive in the long run.

Increase the Customer Retention Rate

Shopify marketing strategy build an overall plan that attracts leads funnels those leads to conversion, and nurtures those leads in the long run. Therefore, it’s a complete plan that contributes to customer retention as well as attracting new customers.

Boost Sales

An ecommerce platform built on Shopify experiences increased sales through promotional activities and campaign creation.

Read: Tips For Shopify Speed Optimization

Shopify Marketing Guide 2023


Here is a complete guide and tips to boost sales of Shopify customers in 2023. Let’s have a look deeper at the Shopify marketing guide!


Prepare Website Marketing Ready


Make your Shopify website competition ready by integrating useful marketing tools and implementing the best UX-friendly design to it. Using the right marketing tools like an email marketing tool, brand marketing, tool social marketing, or to effort-measuring analytical tool enhances the power of a Shopify website to perform well in website marketing.


How to promote the Shopify website?


Search Engine Marketing


SEO and PPC is two methods of search engine marketing, which is one of the most effective ways of website marketing. SEO brings the organic rank of a Shopify website to SERP and PPC brings a paid rank to SERP. Both techniques work in different ways but the goal is the same to boost web traffic and leads for a website.



Upgrade the Shopify website features SEO with a guide on how to improve Shopify store SEO.



Social Media Marketing


You can promote your website link on the social media site to get website traffic from social media users. For that, you have to stay active, consistent and engaged on your feed by sharing unique and trendy social media posts.


Influencer Marketing


This is a part of the social media marketing strategy to promote a brand and website with some influencing personalities from social platforms. YouTube, Instagram, Facebook, LinkedIn, and TikTok; all these platforms have content creators. Some of those creators have a huge base of fans and followers; you can promote your Shopify-built ecommerce website among them by collaborating with those creators.


Content Marketing


Website content marketing and social media content marketing help in boosting traffic and leads for a website. Content is a powerful and faster marketing means to connect with the potential audience while charging very less in return.



Email Marketing Campaign


Send the prelaunch list and alert with the email marketing campaign. You may think email marketing campaign is ineffective in lead generation, but it does work. These tools send emails to potential customers and make them alert about new products and services. A personalized email marketing strategy recovers lost leads, attract new leads, and nurtures existing leads.


Video Marketing


Video marketing on Social media sites and websites can create a lot of buzz about new products or on the Shopify website. This is a part of content marketing but it’s an advanced game from traditional content as here you get a lot of scope to play.


Push Notification


Push notification is the best marketing strategies for Shopify stores because this marketing tactic satisfies the core objective of Shopify’s marketing strategy. Starting from abandoned cart recovery to saving lost leads or bringing back the lost customers on the right track of buyers’ journey-this marketing mechanism shows results in all aspects of a marketing campaign.


Automated Marketing Campaign


Turn marketing tactics like ‘Abandoned cart recovery’, retarget marketing, social media marketing, live sale automation, email marketing, and web push automation to boost brand engagement.


Direct Message


You can directly engage with customers on social media accounts, WhatsApp, email, messenger, or through AI chatbots. These tactics boost the bond with customers and bring the brand closer to audiences.


Take Experts’ Advice


Professionals’ advice always helps in the best way to merge marketing and technology. Take help from an expert and reliable Shopify ecommerce development company to turn things easier.


Also Read: Shopify Development Trends to Follow

Others Tips


Some other best marketing strategies for Shopify are-


Affiliate marketing


Collaborating with brands that have high credibility among users, so that you get affiliation in a particular community.


Customer loyalty program and Give way


Customer loyalty programs encourage users to refer a brand in return for certain rewards like discount coupons and offers. On the other hand, Gove away means giving return benefits to loyal customers in return for their trust in the brand. Both create deeper bonds with customers and convince customers on a deeper level.


 Online reviews


Showcase customer reviews, and case studies both in written and video form on your website to build trust among users. Post product reviews for each product to promote the band’s credibility.




If you still have doubts, consult a Shopify ecommerce development company that can give you a deeper understanding of these. As Shopify marketing is a process that needs a lot of effort, understanding, and grip on technology usage!


Frequently Asked Questions

Use single-page checkout, turn the process mobile optimized, provide the option to save billing details, and run abandoned cart recovery emails to increase checkout speed.

Easy To understand Shopify SEO Checklist

Do you want to improve your Shopify website’s performance? As a Shopify development agency, we would suggest the same thing that we suggest to most of our clients to improve the SEO of your Shopify commerce. Having a good SEO rank for your online store will reduce half of your effort on an ecommerce website. So, let’s learn every knick-knack on Shopify SEO.

What Is SEO for Shopify?

SEO for Shopify refers to an SEO strategy to turn a Shopify-built ecommerce website SEO friendly or optimized. Shopify SEO strategy boosts web traffic, and brand awareness and improves overall sales of an ecommerce brand that has a Shopify-built website.

Why Does Your Shopify Commerce Website Need SEO?


People find out about ecommerce shops through online searches on Search engines like Google, Bing, and Yahoo. The same applies to the Shopify-built ecommerce website. To make your Shopify ecommerce easily findable, you have to make your Shopify website SEO-friendly.

Shopify-SEO-Checklist-link building-strategy

How Does SEO Work on Shopify?


  • SEO helps to earn Backlinks from other sites and social media platforms for your Shopify built ecommerce shop and drive a high volume of web traffics,
  •  SEO improves the domain authority rank of your ecommerce website and makes your online shop a most recommended shop from Google and other search engines. Hence you get to see a sharp rise in sales volume.
  • Shopify SEO best practices improve the website structure, web content quality, and overall user experience of your website that improve the conversion rate of your ecommerce website’s inbound leads.
  • SEO helps ecommerce brands to build a strong brand reputation because people trust brands that have high-ranking websites.
  • SEO improves the quality of branded content and makes those content engaging and helpful for users.

A Guide For Shopify Ecommerce SEO Checklist

Here we have come up with a quick Shopify SEO checklist, hope this will help you to Start with Shopify SEO planning.

Initial Guidelines

  •     Build accounts with the Google Search Console and Bing Webmaster, because these are the most recognized SEO tools to start with.
  •     Make sure you submit a site map to both tools so that both can crawl your Shopify website to recognize its unique value.
  •    Use Google Analytics to track your website performance and insights on its performance indicators.
  •   Use Shopify SEO tools to conduct SEO audits and perform overall competitor analysis on SEO.
  • Take help from experts to index your Shopify websites with the leading search engines


On page SEO guideline

  •   Use SEO Tools to find out the most valuable keyword for your website.
  • Incorporate those keywords in websites, product pages, Meta details, website content, and blog posts.
  •    Incorporate queries as SEO keywords in the homepages and FAQs section of your Shopify commerce website.
  •     Optimize title tags, headings, and alt text for images
  •  Use Schema markup data structure to turn your website’s content user-friendly and easily finable on search engines


SEO content guide line

Preparing a good content marketing strategy is a crucial part of the Shopify eCommerce SEO checklist so make sure to have a strong content strategy for your ecommerce store online market To enhance the on-page SEO rank. What should be the goal of content strategy?

  • Improve content structure

Write content in a proper format to serve all answers or information in an organized manner. Implement headings,  use relevant keywords, and cover concept that users mostly search online or can enrich users in top-of-the-funnel marketing.

  • Boost the readability of content

Use tactics to make content easy to understand and quickly readable. Break the whole content into short points, and keep content crisp, clear, and direct to points. Use infographic, video content, graphics, charts, several subheadings, statistics, or anything that make content engaging and readable.   Shopify-SEO-best-practices

  • Replace duplicate content

Using duplicate content may impact your SEO rank so make sure to use engaging copies like product descriptions, website blogs, and other content that create add unique value to your website. Serve all details to the audience uniquely that establish your e-commerce shop as a brand.

  •  Answer Common queries in FAQs

Address the common queries of target users in a FAQs section and turn your website into a valuable resource to solve buyers’ problems


Technical SEO checklist

  • Build a mobile-friendly as a first step  SEO for Shopify website.
  •  Use HTTP secure domain for your Shopify website
  •  Make sure your Shopify website has an optimized loading time
  • Remove or fix errors from broken links of redirect pages
  • Use the right type of anchor text
  • Build an Internal strategy that makes your website more engaging
  • Use the global navigation menu to make the most valuable pages of the website easy to find


Off-page SEO guideline


  • Post blogs on guest posting sites to earn quality backlinks
  • Post promotional posts on social media with website links
  • Collaborate with freelance writers to mention your brand name in their blogs
  • Use Shopify SEO tools to find out the brand mentioned where your website is not linked
  • Share newsletters, ebooks, and documents among users
  • Write on different platforms and take part in social events


Local SEO guideline


  • Set business profile with Google
  • Do business citations with valuable platforms and websites
  • Create a profile on online business directories like Google business profile, Bing, Yelp, Yellow page
  • Create landing pages for all locations
  • Provide all information relating to contact details clearly
  • Make sure to include all locations of your ecommerce business on Google map
  • Consult a Shopify development agency for more such insights


Bonus Tips

•    Along with written content use a different forms of content like clients’ testimonials in video format, product reviews in video formats, and visual content

•    Brush up your website content using AI tools

•    Consult Shopify SEO Experts

•    Create a seamless experience in UX design




SEO is a time-consuming process that revolves around so many tasks. You have to keep patience throughout the SEO journey as it’s a matter of planning, execution, evaluation, and re-planning. All these works need lots of brainstorming and understanding. If you feel at any stage you need help reach out to a reliable Shopify development agency.


Frequently Asked Questions,

Use free SEO checkers like Google Trends, Aherf, and Woorank and see where your website rank stands with respect to your target keyword.

Most Useful Tips For Shopify Speed Optimization

Do you find your Shopify website lack page speed and is not running at an optimal level? Then the right blog has appeared in front of you. As a trustworthy and expert Shopify ecommerce development company we have come up with some best tips to improve the speed of the Shopify-built ecommerce website.

How To Determine the Shopify Website is Running Slow?

Check your Shopify stores’ performance through online stores’ reports on speed. Get the report and tally it based on the industry standard.

Shopify stores’ performance

How Speed Affects the User Experience of a Shopify Site?


o    Hamper brand reputation


Website loading time and page speed is a crucial part of UX design that helps in building brand reputation. That is why correcting the speed of your Shopify website site is crucial.


o    Hassle the process of brand engagement


39% of your potential users won’t be able to connect or engage with a slow website? That means a slow speed of your online stores can hamper the process of brand engagement.


o    Boost bounce rate and hamper the SEO rank


When shoppers enter into slow running Shopify eCommerce website they become easily frosted and leave the website. Hence slow running a website can boost the bounce rate and hence lower the SEO rank.


o    Impact sales


32 % of online customers reject a brand after having a poor experience on an e-commerce brand’s website. They will not come back to the online shop again as they switch to another brand.


o    Impact on the retention rate


Even after getting a good number of web traffic and leads, you may not get to see an improvement in customer retention rate due to poor page load speed. Customers will not become loyal to a brand that offers a poor user experience.


Reasons That Can Slow Down Your Shopify Site


Several reasons behind Shopify make Shopify website lack in page speed, among those reasons, some you can control and some are difficult to manage. Let’s know the core technical falls that result in a lower page speed rate.


  • Using too many apps or adding irrelevant web applications.
  • Using Shopify themes with large files and complex designs
  • Implementing themes with too many pop-ups and preloading details.
  • Writing complex codes inefficiently or in an improper way
  • Adding too many optimized images, videos, and other graphical content
  • Using fonts that do not exist in most of the users’ computer
  • Not using best practices from Shopify Speed Optimization Guide
  • Not building a customized website that perfectly suits particular features and requirements.

How To Optimize Shopify Site Speed


Here are some best tips to correct or improve your Shopify website speed:


Control Apps


•    Disable or remove the apps that you don’t need as having a lot of unused or irrelevant apps can make your Shopfy-built online store slow.

•    While removing apps, make sure to remove the codes also.

•    You can contact a Shopify e-commerce developer to get more insights into the solution to this problem.


Choose the correct themes


•    Use less complex themes with lightweight features.


•    Remove the unnecessary features that your customers are not using.


•    Use faster-loading themes and opt for custom-made codes to build your online shop.


Take care of codes


•    Identify the codes that make your store slow and replace them with efficiently written codes.

•    Take care of the liquid code to inspect and its format.

•    Remove the complex codes

•    Hire expert developers from Shopify ecommerce development services.


Make images and video optimized


•    Replace large images and videos with optimized versions.

•    Avoid using themes that consist of so many large files

•    Built Customized Shopify themes as per your requirement



Use common font styles


•    Use a font style that is easily adaptable to users’ devices

•    Use system font for your website

•    Take technical assistance from Shopify expert developers.


Use AMP framework


AMP means an Accelerated mobile pages framework to build an online store that runs faster on mobile devices as mobile responsiveness is a core part of UX.


Choose to build on Shopify 2


Choose to build your website on an advanced Shopify 2 website-building platform and follow the Shopify development trends as your ecommerce website-building guiding force.

*Pro Tips


•    Minimize the broken links

•    Minimize the HTTP request

•    Control the number of redirects

•    Improve your Shopify store’s SEO

Coming Back To You


By maintaining manageable technicalities and technological features you can improve your existing Shopify-built online store’s speed. However, if you have less in-depth knowledge of technical features it will be better to consult with a reliable Shopify ecommerce development company so that you can become less confused and more proud of your ecommerce brand. Don’t remain lag behind in the less of becoming great, connect with the experts now!