Category: Blog

How to Find a Perfect ERP Solution

Last updated on: June 4, 2025

7 Feasible Tips To Find a Perfect ERP Solution

Have you decided to boost the efficiency of your business operation by implementing ERP? That is a brilliant idea as we can say. So, the next important thing you can do is just find a reliable and efficient ERP software system. Otherwise, you can’t achieve the ERP goal. How to find the best ERP software? You can get all answers here with us. Stay with us throughout the discussion, and let us reveal some proven tips with you!  

Find The Best ERP Software Using Verified Tips And Tricks

What are some tips you can use to find the best ERP software system? What is a good ERP system should have? How can you choose an ERP system for your small business? Solve all problems with the following tips.

 ERP Software components

7 Things To Keep In Mind While Choosing Top ERP System

 

  • Define and Understand Your Business Need

This is the first and one of the crucial steps in the journey to find the best ERP system for your business. Begin with taking a close look at the overall business need and current overview. Then identify the areas that need special attention to boost efficiency and productivity. This understanding will help you pinpoint the functionalities your ERP solution must have. Core Points to Consider

  • What are the pain points of your business?
  • What is your future goal?
  • What is your business goal?

  • Set and Outline Your ERP Goal

Once you achieve a clear understanding of your need, start making an outline of your ERP goal. It will help you to determine what you want in your ERP system. Core Points To Consider

  • Create a checklist of your ERP system requirement.
  • Keep your business goal in focus.
  • List down your project requirement.

  • Consider Your Budget In Respect To ERP Cost Elements

Determining the ERP installation cost is one of the core tasks of this project. It depends on many factors. So what are the cost elements of ERP installations? ERP system, ERP implementation, customization, license fees, training cost, project management, ERP support cost, number of users, etc. are its core cost elements. Consider all costs and set a budget before you start searching for ERP software options. Core Points To Consider

  • Note down all the cost elements of ERP implementation.
  • Note down your budget in all aspects
  • Get in touch with ERP consultants to get better insights.

Read more: ERPNext vs OODO

•    Research ERP Software Options

Start researching ERP software features and functionalities to get the best ERP software. Begin with researching various modules, and module integration with respect to your business need. For example, if you are a financial company, keep focusing more on the features of finance modules. Make sure the ERP system offers extensive and robust features focussed on that make managing the financial process streamlined. Checking all modules and features will help to gain high ROI. It will also help you to choose the best ERP that comes with the best value-adding features. Core Points To Consider

  • Consider the ERP system’s scalability.
  • Consider the strength of its features.
  • Checkout the customization options
  • Make sure to check out their integration capabilities.

•    Consider The ERP Implementation Process

ERP implementation process is another important point of consideration. There is no standard timeframe for the installation of ERP systems. Some are easy to implement, whereas some are a bit complex. Depending on this, you may need to train your team. Core Points To Consider

  • Consider checking its flexibility and adaptability.
  • The time frame of its implementation process
  • Consider the degree of complexity of the implementation process.
  • Is its operation easy to learn for your team?

•    Consider Vendor Reputation And Support

When choosing the best ERP software, considering the company’s quality in client support is crucial. Checking the company’s reputation is also a vital matter. It will make me think about the ERP company’s implementation support and customer support. Core Points To Consider

  • Consider reading online reviews, client testimonials, and customer feedback.
  • Its most clients belong to which industry-point out this.

  • Consider The Up gradation and Advancement Need

We know ERP software needs to be timely upgraded or advanced.  It also needs new integration, elimination of outdated versions, and some other maintenance support. These efforts keep ERP performance optimized with changing times. Before picking up any best cloud ERP solutions, you have to consider these practical points.

 Benefits of ERP Software

Install Best Small Business ERP Software

ERPNext Software is one of the leading open-source web-based ERP systems. It comes with innovative features, extensive modules, and advanced workflows. This highly flexible and customizable ERP software is the best option for both small and medium-sized enterprises. The best part about this ERPnext is, anyone can download, install and use all its features without bearing any license cost.

How To Install ERPnext software Without any hassle?

You can seamlessly install ERPnext on your server with reliable ERPNext specialists. They will help you to implement, customize and install your ERPnext by eliminating all hassles. They also provide support for software maintenance and give make your team highly trained to become proficient with ERP.

Make The TechClouds as Your Go To ERPnext Service Provider

The Techclouds Team is here to help you with the best solution as your most trusted ERP next solution source. Our ERPnext developer provides end-to-end solutions to businesses irrespective of their niche. Want to streamline the ERPnext implementation process? Connect us to book a free consultation!  

Frequently Asked Questions

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How to Optimize Images For WordPress

Last updated on: June 4, 2025

How to Optimize Your Images For WordPress?

WordPress websites sometimes run slowly; it happens due to many reasons. One such reason is unoptimized image files. It impacts website user experience, SEO, and hence online visibility. That is why, optimization of WordPress images  files is necessary.

In this blog post, we will cover some best WordPress image optimization tips. These will help WordPress users to solve some most common issues related to WordPress website image optimization.

All You Need To Know On Image Optimization For WordPress

What is Image Optimization In WordPress?

WordPress image optimization is a technical and strategic process to make WordPress images responsive to all devices. So, that a WordPress website can load faster and provide the best performance. It includes techniques like image resizing, image file compression, and image format optimization.  It makes the website run faster and increases the SEO score.

Why is Image Optimization  Important For A WordPress Website?

WordPress Image optimization is very much critical to improve web page load time. As it brings an overall responsive design to a WordPress Website. How? Get deeper insights here:

Best-Image-Size for-WordPress

•    Improve Page Load time and Website Speed

Unoptimized images make a web page loading time slower than usual time. It impacts user experience, search engine ranking and boosts the bounce rate.

That is why, users should take care of Image optimization during  WordPress website performance processes.

•    Elevate User Experience Of WordPress Website

Optimized images support the seamless user experience of the site and make things enjoyable for users. It encourages them to get more engaged with the site and leaves them satisfied.

•    Improve Performance on SERP With Enhanced SEO Rank

Website’s User experience and speed are the two most crucial ranking factors for Google’s algorithms. Optimized WordPress images improve both features of a WordPress website and improve the website’s rank on SERP.

•    Make the Website Use Optimize Storage

The best WordPress image optimizer makes image files compressed and optimized. These optimized images take less storage space on the server and efficiently use host resources. Hence, it reduces the hosting costs.

•    Enhance the Mobile Optimization Features

Optimized images are responsive across multiple devices. That means it makes web pages of a WordPress site load faster even on smaller screens like mobile, tablets, etc.

4 Most Useful Hacks on WordPress Image Optimization Methods

1.    Compress Image Files

Image file compression is a method to reduce image file size without hampering its quality. These images load faster on WordPress sites and improve web loading time.

tinypng-tool-for-wordpress

Pro tips to compress images

  • Use WP Compress-a popular WordPress image compression plugin. It optimizes WordPress images and provides features like:
  • Lazy loading
  • Adaptive images
  • Retina device support
  • Next Gen WebP images

[ Source- WordPress]

  • You can use other best plugin for image optimization WordPress like Smush, Optimus, ShortPixel image optimizer etc.
  • Use Image optimizing or editing tools like Visme, Canva,Pickto chart,Pixlr,TinyPNG to edit file size before loading them on site.

Also Read: How to create tailor-made WordPress solutions?

2.    Resizing the Image Files

Resizing images is another crucial way to Optimize image formats and size. The best part is WordPress’s inbuilt media library management makes this task easy and streamlined for users.

How to change images sizes with WordPress?

Go to WordPress dashboard > Settings > Media > Set Maximum width and height > save changes.

3.    Provide Images To Users Thorough CDN

Content Deliver Network work as a geographical server ( it cannot replace the main server) and distributes content to nearby users. It makes load content faster and makes webpage loading time optimized.

So, how does image CDN work? It distributes image and media content across all servers and speeds up the image-loading process. It makes images easily available to users across all edges of the server.

how does image CDN work

Who are the best WordPress CDN providers?

Cloudflare, Sucuri, KeyCDN, and Bunny.net are popular WordPress CDN providers.

4.    Clear Media Library Cache in WordPress

Over time your WordPress media library accumulates many images and unused media files. These files can take up unnecessary space on the WordPress hosting server. Make sure to back up all files before starting the cleaning process.

Here are two ways to clean up the Media library:

How To do it Manually?

Go to WordPress admin dashboard> Library > select > Delete.

How to do it using media cleaner Plugins?

Go to WordPress admin dashboard> Install WordPress media cleaner plugins > Active the plugins > Media > Cleaner> Scan to identify the unused files> Select images > Delete.

 

What Are Some Best WordPress Image Optimization Plugins?

 

There are many image optimization plugins available in WordPress. Some of them are free and some are available for premium users. Some most common types of WordPress Image optimizers are:

  • Smush
  • EWWW image optimizer
  • Imagify
  • WP Compress
  • Optimole
  • resmush.it

 

Can A WordPress Development Company Help You?

 

Yes, a team of WordPress developers help you to get a customized WordPress website. This bespoke site provides the best website performance with a top-notch user experience. Hence, it creates lower distraction for users. That’s how, it earns greater visibility and a high conversion rate.

Want to book a free consultation session with one of the best WordPress companies? Call us or hit us mail here!

Summary: How To Optimize Images On WordPress Website?

You can optimize WordPress images manually. However, optimizing images using the WordPress image optimization plugin is also not a bad idea. All you need to learn first is to identify your needs- that’s all!

 

Frequently Asked Questions

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iOS vs Android app

Last updated on: June 4, 2025

iOS vs Android App: Which is Better?

A report revealed that user spending on app stores increased by 92% in 2022. This highlights how much modern customers prefer apps and software due to their convenience. Increased engagement helps boost customer retention. You’ll be surprised to know that profits can increase between 25% to 95% for every 5% increase in the customer retention rate (CRR).

Mobile applications refer to software that runs seamlessly on smartphones, tablets, or other integrated mobile devices. Developers build these apps using specific programming languages like Swift for iOS or Java for Android. Nowadays, cross-platform and native applications have become popular. The Angular framework is essential in both web and mobile app development.

The mobile app revolution really took off in 2007 with the launch of the iPhone and Android. This move sparked explosive growth and shaped the mobile app industry as we know it today.

Are you looking to develop a mobile app to expand your business? Not sure which platform is best for your app development? Let’s start by addressing the differences between iOS and Android. Which one should you choose to improve the efficiency of your services? We will answer it all in this blog post.

So, keep reading to make the best decision.

What is iOS Mobile Platform?

iOS, or iPhone Operating System, is developed by Apple Inc. It powers devices like iPhones, iPads, Apple TVs, and iPods. iOS is derived from Mac OS X and Unix-like systems, focusing on performance, privacy, and a polished user experience.

iOS apps are developed using Swift or Objective-C within Apple’s Xcode IDE. The platform supports advanced features like Face ID, Siri, iCloud integration, ARKit (for augmented reality), and seamless syncing across Apple devices.

Apple’s App Store has a strict review process, ensuring high-quality standards. Apple controls both hardware and software, resulting in seamless performance and consistent updates across devices.

What is an Android App?

Android is Google’s mobile operating system. Initially developed by Google and now managed by the Open Handset Alliance (OHA), Android is a Linux-based software package written primarily in Java.

Android’s strength lies in flexibility and scalability. Its open-source nature allows customization, making it ideal for experimentation and innovation. Developers can add system-level functions or create custom UI layers.

Android apps are developed using Java or Kotlin within Android Studio — Google’s official development environment — which supports background processing, machine learning, and other modern features.

iOS or Android App Development

iOS vs Android App: OS Market Share

Before you invest in any platform, take a look at the OS market share as of Q1 2023:

  • China: iOS 20% / Android 78%
  • India: iOS 6% / Android 90%
  • USA: iOS 52% / Android 48%

Source: Counterpoint

How Our Experts Interpreted Recent Data and Market Research

Android dominates the global mobile OS market due to its wide availability across various brands and pricing options, powering over 70% of smartphones globally. However, iOS maintains a strong presence in premium markets like the U.S., UK, Canada, Australia, and Japan.

According to recent research, nearly half of the top 10 best-selling smartphones globally are iPhones.

What does this mean for your business strategy?

  • Android: Ideal for emerging markets, affordability, and mass adoption.
  • iOS: Best for premium markets, affluent users, and high-spending demographics.

Choose based on your audience’s location, income, and preferences.

iOS vs Android App: What Are The Differences?

Target Customers

Understanding your target audience is essential. iOS users are typically from higher-income brackets and reside in regions like the U.S., UK, Canada, and Western Europe. iOS is ideal for paid apps, luxury services, or enterprise tools.

Android users span a wider income group and prefer freemium or utility-based apps. It’s more suitable for budget-conscious audiences and apps with ad-based revenue models.

Mobile Operating System

Android is open-source and runs on a wide range of devices from brands like Samsung, OnePlus, and Motorola. iOS is exclusive to Apple products. Your app’s features and business goals will determine which OS suits you best.

iOS Development vs Android Development

Timeline

Android development takes about 30% longer due to device diversity and resolution variations. iOS, with fewer device types, is quicker to develop for, but Apple’s strict app review process can delay store approval.

Development Budget

Android development is often more expensive due to complexity and time. iOS development is faster and can be more budget-friendly. However, this varies depending on project requirements.

Development Environment

Android uses Android Studio — feature-rich and cross-platform. iOS uses Xcode, which is efficient but only available on macOS.

App Monetization Strategy & ROI

Both platforms support monetization models like:

  • In-app purchases
  • Ad-based revenue
  • Paid applications

Choose your model based on your target audience and platform behavior.

Frequently Asked Questions

iOS apps are primarily developed based on Apple's native language, Swift, while Android apps are usually based on Java or Kotlin.

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How to Stay Ahead of the Competition with Tailored WordPress Solutions

Last updated on: June 4, 2025

Stay Ahead of the Competition with Tailor-Made WordPress Solutions

WordPress is one of the leading website-building platforms and a popular CMS option. Study revealed ‘38,539,556 live websites are now using WordPress’ [ BuiltWith]. Its simplicity, flexibility, ease of use, easy theme setting, and users’ freedom make WordPress this much popular. It has become a handy tool for setting up a successful online presence for brands.

However, the free themes and features of the free version sometimes work as a barrier for brands to create a branded website to stand out in the crowd. On the other hand, showcasing differentiation in this competitive business world is critical for brands.

Custom WordPress development services play a vital role by helping brands to create a tailor-made WordPress website that truly belongs to those brands. These custom websites create a brand experience for target users. It helps a brand to make an impression of a unique brand image.

 

What is Custom WordPress Website?

Custom WordPress website refers to a WordPress website tailored to a customer’s needs and business requirements. These custom-built websites are made while keeping focus on achieving a specific goal or attention from target audiences. A bespoke WordPress website showcases a brand truly in the virtual realm.

Advantages of Custom WordPress Website development

What are Custom WordPress Development Services?

A WordPress development agency builds custom WordPress websites for brands as per their personalized choices and needs. They design and develop a website with custom-built WordPress templates that fit a specific need of a brand.

Starting from theme development, custom design, and plug-in development to API integration, custom WordPress designers offer everything.

 

Also Read: Why is Web Design Important For Your Audience?

 

How Do Tailor-made Word Press Solutions Help You to Grow Your Business?

Here are some core benefits of using a bespoke  WordPress website that gives value to your brand’s online presence and helps you to earn social proof of a promise of delivering quality.

  • Customizing your WordPress website

Custom WordPress development services will able you to own complete control over the design and functionality of your WordPress websites. You can bring customized effects on the overall design while keeping them aligned with your business goal and website’s branding requirement. These features you can’t get in a prebuilt template.

What will you get?

  • A cost-effective branded website

How to Develop a Custom WordPress Website

 

  • Optimizing your WordPress site for search engines

You have already chosen WordPress for its SEO-friendly structure, which we know. Let us share some more amazing news that you can optimize the overall SEO structure further with an SEO-friendly custom design.

Professional WordPress development companies use the best SEO practices. These include using clean codes, advanced site structure, the responsiveness on multiple devices, restricting URLs, Meta tags, optimizing loading, and AI integration.

What will you gain?

  •     Increased website visibility with an improved SEO score

 

  • Enhancing user experience with plugins and themes

Professional custom WordPress development services will offer streamlined integration of third-party web applications, plugins, CRM, and data analytical tools. It will make your website scalable to changes with the requirement of your growing business. It will prevent growth stagnation caused form scarce resources and limitations of technological uplift.

Tailor-made websites also save you the cost of purchasing expensive plugins and frequent up gradation of the existing system.

What will you get?

  • An advanced website with inbuilt scalable features
  • Scope of innovation with Insightful customer data

 

  • Implementing security measures in your WordPress site

Security features are one of the critical elements of the online business. It showcases a brand’s quality in user experience and brand experience. The developers of custom WordPress development services carry out frequent updates and patches and integrate security plugins. It will keep your website or online store form malware, cyber threat, and any kind of vulnerabilities.

What will you get?

  • A highly secured website
  • Trust and credibility of users

 

  • Utilizing analytics and tracking tools for better insights

Professional WordPress development solution helps you to leverage the power of the analytical and tracking tool. It will help you to track customer behavior, conversion rates, KPIs, and website traffic and make a data-driven decision that aligns with your goal.

What will you gain?

  • Innovative ideas and insights to make good decisions

 

  • Leveraging social media integration for increased reach

A Custom WordPress development agency will help you to leverage social media integration to increase reach. It will integrate leading social media platforms into your WordPress website. This will enhance your website’s reach and let you market your website in front of target customers across the globe.

 

What will you gain?

  • Increased online presence
  • Enhanced brand reach and engagement
  • A WordPress website with high ROI

 

How to Secure Your WordPress Website

Are You Ready To Hire A WordPress Website Development Company?

Switching to better B2B services is the way to exceed your client’s expectations. The journey of overall betterment of your brand starts with an investment in a customized website. It lets you offer the best tailor-made experience to your customers.

Custom WordPress development services boost the efficiency of the functionality of a WordPress website and leverage the full potentiality of its CMS. To know the shape or reshape of your WordPress website, contact us today to book a free consultation!

 

Frequently Asked Questions

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mobile development services

Last updated on: June 4, 2025

How Custom Mobile App Development Services Can Transform Your Business?

Custom mobile Apps have brought a revolutionary effect on user experience and driven utility in all business sectors. It takes users through a streamlined experience to its goal and keeps things simple and in control. The study revealed the revenue from mobile apps would generate over $935 billion.

This blog is for you, in case you are still thinking about whether to take custom mobile app development services. Here we will get you covered all, form the mobile app’s benefits to the future of the custom app development.

What is Custom Mobile App Development?

Custom mobile app development process refers to a method that includes step by step stages to build and launch a bespoke application to meet specific goal and requirement. The design, planning, development of custom mobile apps are created while keeping focus on target users’ expectation and a custom objects.

Advantages of Custom Mobile App Development Company

Why do Brands Invest in Custom Mobile Applications?

Almost 49 % of people check mobile apps on their phones 11+ times daily, and smart phone users access an average of 10 apps per day. Hence, it self-explanatory that mobile apps create a wide path of opportunity to boost brand reach to the target users.

Hence, Business owners are now making prudent decisions to invest in custom mobile application development. It saves overall cost by reducing expenses on irrelevant addons or integration.

What are The Benefits of Custom Mobile App Development?

•    Tailored to Solve Specific Business Problems

Brands build bespoke mobile apps to get relief from some specific pain or to meet certain expectations. Hence its tailor-made features do not wait to solve a problem; it make this happen instantly.

•    Advanced Efficiency and Productivity

Personalized mobile app development creates the best user-focused mobile apps that speed up manual tasks, elevate overall productivity, and advance the existing system. It also saves the business operation cost.

•    Improved User Experience

These custom mobile apps come with branded features, intuitive designs, and engaging and user-friendly interfaces that improve the overall experience of users.

•    Improved Security Features

Tailor-made mobile applications offer elevated security features with end-to-end data encryption and authentication. It gives freedom to users to take charge of their data confidentiality.

•    Elevated Flexibility, Credibility, and Scalability

The unmatched flexibility and in-built capacity to adapt to the changes of growing businesses make custom mobile applications’ features stand out. These apps can be updated quickly as per the need.

•    High-level Integration

This custom mobile app can fit any existing business system and software and enables the system to make automotive internal changes. It improves the efficacy of the existing system with seamless data exchange.

•    Cost-effective Option with High ROI

The upfront cost of custom mobile app development services can be a little hyped, but in the long run, it returns high ROI by creating a unique competitive advantage for the brand.

•    Advanced Customer Engagement

The personalized mobile application bridges the gap between the customer and the brand. Hence, the brand can offer attractive discounts, give away, push notifications, customized plans, and many more things directly to the target users.

These practices boost customer engagement, develop a personal bond with customers and positively impact sales.

•    Streamlined Data Collection and Analysis

Customized apps create customer data from users’ behaviour, shopping pattern, and preference. It helps brands to make data-backed managerial decisions and take more innovative approaches to develop business.

Reasons to Develop Custom Mobile Apps For Your Business

How Does Custom Mobile app Marketing and Promotion Strategies Help Business to Grow?

“ The global mobile marketing market was worth US$ 17.6 billion and is expected to grow to US$ 91 billion by 2032, with a CAGR of 17.8% between 2022 and 2032” [ Persistence Market Research]

The thriving market of mobile app implementation plans is rapidly growing, and it’s not surprising that it will become one of the reliable sources of brand communication.

Mobile app marketing is critical as it plays a vital role in boosting the market penetration rate for the brand. It allows brands to boost brand visibility and explore new opportunities by attaining growth.

Here are some ways in which mobile marketing help business reach the target height!

•    Elevate Brand Visibility

Mobile app promoting technique improves the online visibility of brands and makes them findable by a wide range of audiences. Plus, brands can boost the reach of target leads by promoting those apps on social media platforms.

•    Boost Sales and Revenue

Mobile apps boost the overall sales for brands and make a positive impact on their revenue. Its convenient and personalized features like easy checkout, custom payment modes, and features improve overall buying decisions. It helps a brand to generate revenue with upselling and cross-selling techniques.

•    Help in New Customer Acquisition

Custom mobile apps help businesses to attract new leads by conducting referral programs, listing app stores, and bringing out the most out of the reach of app review platforms. These mobile app marketing efforts create interest among users and stimulate their decision to become loyal customers.

•    Engage Existing Customers

With push notifications, personalized recommendations, and retargeting ads, these bespoke apps engage existing customers and improve the customer retention rate.

•    Aid in Business Development

Custom mobile app development services make custom apps that collect data from customers’ behaviour patterns. It helps brands to innovate new ideas to develop the business in the right direction.

 

The Future of Custom Mobile App Development: How the Next-Gen Mobile App Will Support The Business Growth in the Future?

As we know, AI is already taking place in the market and speeding up the operation of the business with automotive processes. Hence we can expect more advanced integrated features, intuitive design, and increased automation from the custom design. These features will help brands to attract and stratify more customers with tailor-made approaches.

Expected features of the new gen custom apps

  •  Integration of augmented reality, virtual reality, and virtual assistants
  • The seamless process with more personalized UX design
  • Improved customer experience for the target demography with the support of regional  language and culture
  • More proactive actions based on feedback and continuous improvement.
  • We have a tailor-made customer support system.

Avail End-to-End Custom Mobile Application Development With TTC

Are You Finding A reliable Mobile App Development Company in India?

Contact our custom mobile app development company today to turn your imagination into reality with a tailor-made branded application to start your mobile marketing journey!

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Last updated on: June 4, 2025

Why is Web Design Important For Your Audience?

We know that, User experience (UX) and User Interface (UI) are the two most crucial aspects behind a modern brand’s success. These strategies make customers happy and impressed and intrigue them to learn more about a brand.

Website design is one of the core parts of both UX and UI. Hence, ignoring website design means delaying growth and success. You will be surprised to know that 94 % of a brand’s first impression happens based on its website design. Hence, poor website design hurts the user experience and the overall reputation of a brand.

Why web design is important? How can you get a professionally designed website with a custom website design service? Get all queries answered here!

website-design-statistics

Things To Consider Before Planning a Website Design

What is Website Design?

Website design refers to the overall outlook, functionality, and visual aesthetics of a website. How do your users perceive your website? The website design indicates all the UI aspects of your website.

What is a Good Website Design?

A user-friendly website that offers higher utility to its users; can be considered a good website design. Optimized website speed, seemliness navigation, simple, responsive, clear design, and organized site structure are some primary features of a professionally designed website.

What is Custom Website Design?

A custom website design allows brands to get a website design with a tailor-made outlook and UI to meet a particular website goal. Custom website design makes a branded website that makes website looks truly belongs to a particular brand.

Hiring a website design and development services allows brands to get a branded-looking website with a customized look and capabilities!

 

Why Website Design Matters?

Importance of Web Design

It Creates a First Impression 

 

Nowadays, people judge a brand through its websites and the impression of a website happens based on its design. Here the importance of web design lies because 50% of internet users make opinions about a brand based on its site’s design.

 

Helps To Create Sustainable Search Engine Optimization (SEO) Strategy

 

SEO is a core digital marketing technique that makes a brand’s website visible and easily findable. This search engine marketing technique markets brands’ websites and helps brands to generate more leads and boost brand reach by attracting web traffic.

This organic marketing strategy works well on websites with user-friendly, responsive website design. In other words, The better the website design, the higher rank on organic SERP results.

 

Most brands are now ready to hire custom website design service experts to prepare web design for marketing. Because a good design website creates ease in marketing. You will be happy to know that more than 70% of brands invest in website design to stand out in the target market.

 

 

It Promotes Positive Impression About Customer Services

 

We all know, that a bad website design impacts UX and hampers the brand reputation. A study revealed that more than 80% of customers leave a site or switch to an alternative option after experiencing bad UX on a website.

That is why design is critical for a website as it passes on the promise to the target buyers to offer something incredible from the brands’ end.

Hence, hiring a skilled team of web designers is critical to building a website with professional UI design.

Good Website Design Makes Websites Credible To Target Audiences

Most people surf on internet use internet whenever they search for a solution or a look to know more about a brand. Hence, the quality of a website design plays a vital role to make a brand trustworthy and credible.

 

Your Competitors are Doing It

 

‘70% of brands invest in website design to stand out in the target market- we have brought this to light once more. This is self-explanatory that your competitors in the target market are trying hard to get noticed with a mind-blowing website design.

Don’t take the back seat; get your free consultation now with the best web design services.

Best Website Design Creates Consistency in Online Presence

Unplanned website design creates inconsistency in the overall website and leaves a negative impact on viewers’ psychology. Consequently, people may start doubting The brand’s ability to solve their problems.

That is why, taking a custom website design service is unavoidable to put all features to your brand’s website.

 

5 Important Elements of Effective Website Design

 

Here are the most important elements of A website design that makes customers adore your website’s design.

5 Important Elements of Effective Website Design

Website Navigation

Easy navigation of a website allows users to access all web pages and scroll around the pages seamlessly without any hassle. Consider creating a site map for your website to plan the seamless structural layout easily.

Visual Elements

The graphical design, images, and fonts are the core part of a website’s visual elements. It is better not to use too many overwhelming elements in a website design; rather try to bring out the best using minimum graphical designs.

Also Read: Color Psychology in Website Design

Interaction and engagement in design

The engaging design makes users interact with the website and fulfill the ultimate goal of the UI of a website design or redesign of a website.

 

Content

Website content is one of the core elements of a good website design. The quality of the content decides how faster users will convert into buyers. The font size, quality of information, appearance, and easy accessibility are drivers of content success.

 

Intuitiveness in website Branding

Website branding is a concept that users perceive after visiting a website. The intuitiveness of a website turns a mere business website into a brand. Users find a website intuitive when it delivers the right information or offers the exact utility they are looking for.

Hence, intuitiveness and branding, or intuitiveness in branding – whatever you get – is a key element to design good web design to your business.

Are You Ready to Redesign Your Website?

Research and a clear understanding of the goals are important when designing a website. Otherwise, one can’t get an appropriate and out-of-the-box website design.

Feeling helpless to find an ultimate solution? Consider trying a free demo of a custom website design service now!

 

 

Frequently Asked Questions

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Shopify Store Design Tips

Last updated on: June 4, 2025

6 Authentic Tips to Build User Friendly Shopify Store

Have you chosen the Shopify platform to build your online shop? Then this comprehensive guide to building a user-friendly Shopify store is a must-read for you. We suggest you read this blog till the end to get an in-depth perspective on this. Let’s begin then!

What is User-friendly Shopify Store Development?

It’s a process to build or turn the UX and UI of a Shopify website appropriate to the target audience and make the overall functionality seamless and optimized for users. Audiences have now become very conscious about the quality of user experience with brands while choosing the most potential solution.

Shopify-Website-Development

What is Shopify Development Services?

Developing and setting up an online store or ecommerce store on Shopify is a process of Shopify Development. Companies with expertise in Shopify ecommerce development services set up Shopify stores, develop mobile apps, develop customized themes, and initial website marketing- these overall functions are collectively called Shopify development services.

Core Strategies for Crafting a User-Friendly and Professional Shopify Store

Plan your online shop’s concept

Building a strong plan for ecommerce store development is the key to building a successful user-friendly Shopify website. Planning means investing time in customer research, target market research, product planning, and industry development planning.

Start by researching your customer’s behavior, preference, buying journey, and competitive research. Then know the industry trend, and understand your competitors’ market positions, and strength, Therefore, plan your core products that make your brand stand out by showcasing unique value.

Select or build a customized theme

Shopify themes are the visual templates in the Shopify website designs. Deciding on a theme is crucial as this will decide the appearance of you online in front of the customers. Having an appealing appearance is important for a website as 80 % of the first appearance about a brand happens on its website design.

•    Check the websites of industry leaders

Have a look at the leading brand’s site to get an overview of the best standard.

•    Pick Website features 

Decide the features you want to add to your store that makes the website yours.

•    Decide the user experience

Choose the framework, overall design, font size, and text positioning that looks engaging to your customers.

•    Set budget

Know the plan and prepare a cost-effective budget to build your Shopify store that can achieve higher ROI from website design investment.

Hire Shopify theme development experts to build a website that is customized themed website focused on customer experience, budget, and website goal.

Also Read: Shopify Speed Optimization Guide

Add Product Features

The product features include product images, photos, product titles, and product descriptions. Showcasing all features rightly uplifts the experience of users with the ecommerce brand.

Presenting your products on the website is an art that adds value to the website and builds a brand image among the target audience.

 

Hence, you should take care of the product display and product features process with the following tips.

 

  • Product image

Use HD quality identical images that help shoppers to understand products’ true values in a few glances.

 

  • Product Description

Write crisp descriptions about products’ usages, features, and appearance for each product to introduce them to prospective buyers. Make the descriptions include the pain points of your customers.

 

  • Product Title

Use a short time between 30 to 70 characters for products and make sure that includes your target keyword.

 

  •  User guide video

 

Create user guide videos to show customers how the product works and what are the functionalities as part of the Shopify website development process.

 

  • Setting competitive price

After extensive research and analysis of competitors, set a competitive price range.

shopify ecommerce development services

Add Tailor-made Features and Plugins

 

Shopify offers 6000+ apps in its app Store so use it as an opportunity to boost your online shops’ usability and user experience. Adding plugins and apps to the Shopify store is like adding additional features to an existing shop to enhance its power.

 

Add apps, plugins, and customized settings to make your website able to offer services and satisfy diverse audiences. Quick checkouts, multi-language, and multi-vendor shipping are some most famous features of custom ecommerce development using the Shopify platform.

 

  •    Seamless checkouts

 

Choose an easy and simple check-out template that matches the design of the overall template and the brand’s visual elements.

 

  • Shipping

 

Edit the shipping setting from the admin portal and add most value-adding features with real-time tracking features

  •  Languages

 

Set the language setting as per your business model and requirement. Make sure to set multiple languages to target global customers.

 

  • Email notification

 

Email notification constantly communicates with customers by sharing real-time updates and creating convenience for the customers and stakeholders. Use  and edit the email notification template as per your goal.

 

Create a Bespoke Store with Consistent Visual Content

 

While creating an online shop make sure your online shop look yours from all dimension; be it features, website template, color, logo, or setting, all these look-alike to your brand’s identity.

 

Hiring Shopify ecommerce development services allows you to build an online shop aligned with your website goal that stands out among the crowd easily. How do they build a branded Shopify store? They take care of the following details.

 

Build individual web pages with care

 

Starting from the home page to the product page of your website, they ensure to showcase your brand’s clear message and ultimate intent to your target customers. As their experts build a home page with a perfect lead-capturing design and a product page with a comprehensive product catalog to push leads to conversion.

 

  • Give importance to the Shopify SEO optimization process

 

Shopify customization specialists build Shopify website mobile responsive, and easy to navigate to make them SEO friendly as we can’t deny the SEO part to win the user experience. hence promoting SEO content, testimonials, and reviews as social proof Is also critical

 

Also read: The Ultimate Shopify SEO Checklist

  • Add conversion elements to all pages

Along with capturing leads, it is important to take care of the conversion strategy in parallel. Hence, experts agencies, don’t forget to put conversion elements to all pages of the eCommerce shop.

Core elements of conversions

  • CTAs
  • Widgets
  • Share buttons
  • Social media share options

 

  • Showcase your brand’s value propositions

 

What makes your brand stand out is your value proposition. Shopify UX experts add and demonstrate value propositions in each part of your Shopify store to boost the chance of conversion rate for each lead.

hire-shopify-development-experts

 

Are You Ready To Hire Shopify Development Services?

 

Building a Shopify store with the best UX features is not a lengthy or complicated process If you have a clear idea about your website goal, target customers’ expectations, and industry trends.

Have you been involved too much in your business innovation? Don’t have enough time to focus on the marketing part?  Leave that part to our reliable Shopify ecommerce development services expert. To know more book a free consultation with us to check our efficiency!

 

Frequently Asked Questions

Top SEO apps for Shopify include Plug in SEO for on-page optimization, SEO Manager for comprehensive SEO tasks, and Smart SEO for automating meta tags and alt texts. These apps help improve your store’s search engine visibility and performance.

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best server management company in india

Last updated on: June 4, 2025

Server Management Services: Basic Understanding

Even at present, a majority of IT firms still use internal servers. As a result, their day-to-day functions and core services stand on the strength of the server. The slowdown of servers or downtime can hamper the flow of work and even stop the core functions. As a tool for maintaining stability, server maintenance allows IT services to run smoothly. As one of the specialist server management companies India, we call server managers problem solvers. Let’s understand all the basics of Server management and maintenance services from our experts!

What is Server Management?

Server management refers to the process of maintaining and monitoring the servers of a particular internal network by managing the performance of its integrated hardware and software at an optimum level. Server management service experts can help you with server management services.

What are server management services?

The outsourcing companies having expertise in server maintenance and management provide 24/7 & support to run servers consistently without any slowdown. This is called server management services. If your company has no in-house technical expert team, you can hire this outsourcing server management team as an extension of an in-house team.

How do Server Management Services Work?

 

AI-powered Automation in Server Management

AI and automation are changing the server management landscape. It automates routine tasks and helps the server management team stay proactive in security measures.

AI can detect hardware and software before it happens and help in preventive maintenance. Another crucial aspect of implementing AI in server maintenance is load balancing and quick troubleshooting errors.

Implement Green Server Technologies

There is no point in denying that sustainability has become a priority. More businesses are now interested in adopting green server technologies to take stewardship of the environment.

Do you know what the green server strategy covers? It brings a range of solutions, from using energy-efficient hardware to moving workloads to energy-efficient cloud data centers.

Server Cooling and Power Optimization Strategies

Performing maintenance tasks is a crucial responsibility of a server management specialist so that the server works efficiently throughout the year.

As a part of efficient cooling and power optimization strategies, these experts use special coolants to reduce heat. They also help optimize the data center layout as proper airflow prevents overheating. They also curate strategies for adjusting power usage to reduce unnecessary energy consumption.

Taking care of Hardware components

  CPU, hard drive, and RAM are three core parts of hardware. To maintain the hardware in a workable an expert team takes care of the hardware's condition, and health and supports its flawless functionality.  

The server maintenance specialists also optimize the overall performance of the hardware components using sustainable and energy-efficient servers. Sustainable servers can be repaired or updated easily, lowering the risk of overheating. So, It's indeed an efficient choice for businesses.

Install server power backup

  The experts of server management support companies install a powerful uninterrupted power supply mechanism to the hardware system that backup power whenever the main power runs low or flails.    

Build and maintain an operating condition for hardware

  CPU, RAM, and Hard drives remain highly productive in optimal operating conditions as the surrounding temperature affects its functionality.  

Software tool management

  Software is another core component of server maintenance services. Onetime installation, on-time upgradation, security updates, integration, and bug fixing make software resilient and relevant.  

Cloud and hybrid server management is taking the complete system to a new height. It streamlines the effort of managing software in a high-quality condition.

Advanced tools automate patch management and upgrade routine tasks. The security tools provide improved firewall protection and more accurate intrusion detection. The remote access helps server experts troubleshoot the problem with even more accuracy.

Create data backup and data storing

  Server management services create data storage and enhance the security shield by building up a strong data back system.  

 dedicated server management company

What Are The Advantages Of Server Management Services?

Keeping Up Cyber Security Trends for 2025

 Staying updated with the latest cybersecurity trends is another crucial advantage of server management services.

From advanced AI and machine learning tools to implementing the latest backup strategies to protect data and applications, experts protect the whole system from complex vulnerabilities.

Zero Trust Security Model for Servers

 Top-notch server maintenance experts do not make the most of modern cyber security frameworks. The principle of this modern approach prioritizes verification at every step. It reduces security breaches and prevents unauthorized access. Some of the advantages of zero-trust security models for servers involve:

  • Strict control of the access
  • Continuous monitoring
  • Real-time risk assessme
  • End-to-end encryption

   Proactive support and response 24X7

  Server specialists remain responsive 24 X7 and come to support whenever need assistance. The modern automated mechanism detects problems even before the actual error happens.   These techniques alert the technical team to take action proactively without making fail.  

Overall security management

  Nowadays business data remain highly vulnerable in front of the possible system hack and data theft. The server specialist team enhances the security of the server administration by making constant gradation and system security checking.  

Fix glitches in servers quickly

  The fast and busy service industry needs a quick solution to troubleshoot glitches. Hence, expert solutions remain the top preference that fixes issues a lightning speed.   The specialist from server management services India can detect and fix the failure without spending much time on error detection. This speedy recovery from downtime save time and loss from lost deals in businesses.  

Constant monitoring of the overall server system

  Server management teams keep the overall performance at an optimum level with constant monitoring. They monitor the overall system even when the system is not in use as once it goes out of sight, things can go wrong.    

Modern server management integrates edge computing and server optimization techniques. It allows faster detection of system anomalies and security threats. It also automates load balancing and ensures the server performs at its peak level.

Why is a Server Important for Your Online Business?

  An inhouse server improves the user experience (UX) of a website design by maintaining a faster website speed. When an online brand does not maintain a proper system with a dedicated server system, it sees a slowdown in the overall system. In such a situation, customers tend to switch to competitors' websites. Lower speed and website loading time can affect the UX and overall SEO rank. Hence, maintaining websites with server management companies India is critical for improving online presence with steady and easy- to- accessible optimized features.

Internal Vs External Server Management

Internal server management and external management are two types of server monitoring. You don’t have to invest equally in both, invest only in the right options. Let’s understand internal vs external server management and choose the right option.

What is Internal Server Management?

Internal server management refers to the management of a server system that operates within a private network. It hosts internal software that runs internal applications, databases, files, and other system resources within a specific network.

What is External Server Management?

External server management and monitoring refers to maintaining the performance, and security of server hosts of third-party servers. Data centres, hosting services, or cloud computing are some ideal examples of external servers.

Which Type Of Monitoring Do You Need?

The combination of both external and internal Server management services will be the best choice if you need end-to-end protection for your website.

Core Server Management Services at a Glance

 

  • Hardware maintenance
  • Software upgradation
  • Data back up
  • Server audit
  • Power back up
  • 24X& technical support
  • Maintaining expenditure of server maintenance

   

How TTC helps in Server Management?

Server maintenance improves the quality of the frameworks in an organization’s services and workflow. As it minimizes the downtime, and delays in the delivery of the project and boosts the confidence to take on challenges of exciting projects without giving much thought to technological uncertainties. The TechClouds Team is here to help you. We offer a wide range of Server management and maintenance services. Starting from Web hosting support, cloud server management, outsourced technical support, AWS management services to cPanel server to application development- We offer all. Now, this is your turn to switch to a more productive zone with the best server management services with us. Want to know more? Book a free consultation or mail your query now!  

Frequently Asked Questions

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Magento vs BigCommerce

Last updated on: June 4, 2025

Core Points on the Difference Between Magento and BigCommerce

Are you planning to launch an online store in 2023? Then here we have some details for you. You may have heard some names of website builders like Magneto, BigCommerce, and many more. Certainly, all these platforms are good. But to find out the best is essential. To help you find the best fit, we are here to share a comprehensive comparison between Magento and BigCommerce. Let’s begin then!

Brief overview of Magento and BigCommerce

 

What is Magento?

Magento is an open-source and PHP-based platform that builds highly flexible and scalable ecommerce websites, online stores, and websites for ecommerce brands. You can use it for free, though it offers paid plans also. Magento development services help you to build a more customized shop on Magento.

What is BigCommerce?

BigCommerce is an open SAAS platform that builds ecommerce websites and online stores. It’s a cloud-based platform that you can access from anywhere without installing any software or tools or purchasing any web host.

Magento vs BigCommerce

Difference between Bigcommerce and Magento

 

Comparison of key features

 

•    Customization

 

BigCommerce is not easy to customize if you are not well familiar with custom website development. Customizing Magento commerce is easy once you know all the codes.

 

•    Scalability

BigCommerce is best for organizations irrespective of the scale of operation as it’s a highly scalable platform as per brands’ needs. Magento is the best fit for large corporations as it runs already on a larger scale with lots of features and technicalities. However, Magento for small business is becoming an on-demand service in the current market.

 

•    Ease of use

 

BigCommerce is easy to use for non-tech users as it does not demand the knowledge of coding, it’s like clicking, choosing, and dropping from the dashboard to compete for a palate.

On the other hand, knowing the usage of codes is important for developing online shops on Magento Commerce.

 

•    SEO capabilities

 

Starting SEO-optimized URLs, Metadata to using robots.txt standards; all SEO-friendly features are available on BigCommerce. All these features are customizable as per personalized SEO goals.

 

In Magento, you can get all SEO features along with the opportunity to get more SEO-optimized configurations with third-party tool integration, URL editing, and auto-generated site map.

 

•    Security

 

In terms of data security, data backup, gradation, and maintenance; Magento and Bigcommerce both provide highly secure and resilient attributes. The Magento Commerce platform provides SSL security both in the front end and the back end of the development process.

 

•    Payment options

 

In addition to digital wallets like Amazon, PayPal, Apple Pay, and others, Big Commerce offers a broad range of payment methods.

 

Magento supports various offline methods, online methods, PayPal gateways, various third-party payment gateways, and payment extensions. It accepts cheques and money orders also.

 

•    Shipping management

 

The ease of seamless tracking of shipping with BigCommerce is incredible. Whereas in Magento, users get advanced levels of Shipping features like shipping single orders to multiple addresses, free shipping, and many more.

 

•    Product management

 

Catalog scaling, SKU-level customization in bulk pricing, and price lists make product management in BigCommerce to the next level.

In Magento catalog management, catalog browsing, and product browsing are core attributes of product management.

 

•    Marketing and SEO tools

 

Both the BigCommerce and Magento platforms are flexible to adapt any kind of third-party SEO and management tool integration as per customized selection. Consult experts in Magento development services to get more insights.

 

•    Customer management

 

BigCommerce platform offers different attributes including customer management, CRM management, CRM tool integration, and customer account management.

 

Magento provide the features like customized order status management, customer account, customer group, customer management, and customer group on the admin dashboards.

 

•    Third-party integrations

 

Magento is more flexible than Bigcommerce in third-party web app integration and extension.

Pros and Cons of Magento

Pros and Cons of Magento

Pros: 

o    Customizable 

 

Build highly customized and secured ecommerce shops that make ecommerce sites branded.

 

o    Powerful features

 

Easy integration and diverse range of configurations and scalability make its features its true strength.

 

o    Open-source

 

A global community of users and developers provides support on Magento’s open-source platform.

o    Scalable

 

Magento-built online shops are highly adaptable and flexible in all kinds of business models.

 

Cons: 

 

o    Steep learning curve

 

New developers and users from non-tech backgrounds may find it difficult in the beginning.

 

o    High maintenance costs

 

Maintenance charges are more in Magento commerce platforms although it turns out to be cost-effective in the long run.

 

o    Require technical knowledge

 

Operating the Magento platform needs technical knowledge of website development, design, and usage of codings.

 

o    May need developer assistance

 

Hire a Magento developer to add personalized features to your Magento-built commerce website.

 

Pros and Cons of Bigcommerce

Pros and Cons of BigCommerce

Pros:

•    Easy to use

 

Building a website on BigCommerce is like clicking and dropping many tools and features together.

 

•    User-friendly interface

 

Its advanced UI allows users to enjoy greater control over its functionality.

 

•    Scalable

 

Like Magento, BigCommerce is also highly scalable.

 

•    Built-in features

It upgrades its features automatically to enhance the safety schedule against cybercrimes.

 

 

Cons:

 

•    Limited customization options

•    Higher transaction fees

•    Limited design flexibility

 

Key takeaways

 

Summary of key differences and features

•    Ease of use

BigCommerce provides easy-to-use features

•    Customization

The Magento platform offers a diverse range of features,  and extensions and diversities than BigCommerce.

•    Scalability

Both BigCommerce and Magento are scalable.

•    Security

Both BigCommerce and Magento are secured.

•    Marketing

Easy marketing tool integration makes the Magento platform a winner.

 

Conclusion

 

BigCommerce and Magento both have a separate user bases as different users perceive their usability based on their requirements. So, consider your business goal, requirement, and plan while choosing the right option. If you need further assistance, don’t hesitate to reach out to Magento development services for more insight. We are here to help you!

 

 

 

 

Frequently Asked Questions

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boost shopify sales with shopify marketing experts

Last updated on: June 4, 2025

Shopify Marketing Strategy to Increase Sales

Do you want to improve the sales volume from Your Shopify Built website? Then you need this easy marketing guide from the best Shopify ecommerce development company. Here we have shared all guidance, tips, and tricks to boost sales in your Shopify store. Read this once before checking any further resources.

What is Shopify Marketing?

 Shopify marketing prepares a Shopify-built ecommerce platform that easily targets the audience and increases sales. This process revolves around identifying the right customers, planning and conducting campaigns, and taking corrective actions based on performance reports. There are 2 objectives of a Shopify marketing plan- •    Promote and market the Shopify store •    Boost the online sales •    Enhance brand awareness of your online store  

Importance of Having a Good Shopify Marketing Strategy

 Shopify Website without having great Shopify marketing has many drawbacks. A shop can’t last without its shoppers, which is why, telling prospects about its existence is required. Shopify marketing does this job of this promotion. Let’s check how this strong strategy helps an ecommerce brand to market its Shopify build shop easily!

 shopify development experts india

Boost Brand Awareness

Shopify marketing promotes an ecommerce brand among target customers and boosts the website’s viewers with a solid strategy. Hence it enhances brand awareness among the right customers.

Build a Loyal Customers Base

Good marketing tactics help in getting a loyal customer base by satisfying customers with the most valuable solution. A loyal base of customers makes a brand sustainable, which is important for brands to survive in the long run.

Increase the Customer Retention Rate

Shopify marketing strategy build an overall plan that attracts leads funnels those leads to conversion, and nurtures those leads in the long run. Therefore, it's a complete plan that contributes to customer retention as well as attracting new customers.

Boost Sales

An ecommerce platform built on Shopify experiences increased sales through promotional activities and campaign creation. 

Read: Tips For Shopify Speed Optimization

Shopify Marketing Guide 2025

Here is a complete guide and tips to boost sales of Shopify customers in 2025. Let’s have a look deeper at the Shopify marketing guide!  

Prepare Website Marketing Ready

Make your Shopify website competition ready by integrating useful marketing tools and implementing the best UX-friendly design to it. Using the right marketing tools like an email marketing tool, brand marketing, tool social marketing, or to effort-measuring analytical tool enhances the power of a Shopify website to perform well in website marketing.  

How to promote the Shopify website?

 

Search Engine Marketing

SEO and PPC is two methods of search engine marketing, which is one of the most effective ways of Shopify marketing strategy. SEO brings the organic rank of a Shopify website to SERP and PPC brings a paid rank to SERP. Both techniques work in different ways but the goal is the same to boost web traffic and leads for a website.   Bonus Upgrade the Shopify website features SEO with a guide on how to improve Shopify store SEO.

 shopify-seo-marketing-tips

Social Media Marketing

 You can promote your website link on the social media site to get website traffic from social media users. For that, you have to stay active, consistent and engaged on your feed by sharing unique and trendy social media posts.  

Influencer Marketing

 This is a part of the social media marketing strategy to promote a brand and website with some influencing personalities from social platforms. YouTube, Instagram, Facebook, LinkedIn, and TikTok; all these platforms have content creators. Some of those creators have a huge base of fans and followers; you can promote your Shopify-built ecommerce website among them by collaborating with those creators.  

Content Marketing

Website content marketing and social media content marketing help in boosting traffic and leads for a website. Content is a powerful and faster marketing means to connect with the potential audience while charging very less in return.    

Email Marketing Campaign

 Send the prelaunch list and alert with the email marketing campaign. You may think email marketing campaign is ineffective in lead generation, but it does work. These tools send emails to potential customers and make them alert about new products and services. A personalized email marketing strategy recovers lost leads, attract new leads, and nurtures existing leads. shopify-marketing-strategy-with-video

Video Marketing

Video marketing on Social media sites and websites can create a lot of buzz about new products or on the Shopify website. This is a part of content marketing but it’s an advanced game from traditional content as here you get a lot of scope to play.  

Push Notification

 Push notification is the best marketing strategies for Shopify stores because this marketing tactic satisfies the core objective of Shopify's marketing strategy. Starting from abandoned cart recovery to saving lost leads or bringing back the lost customers on the right track of buyers' journey-this marketing mechanism shows results in all aspects of a marketing campaign.  

Automated Marketing Campaign

 Leverage on data driven Shopify marketing strategies like abandoned cart recovery, retarget marketing, social media marketing, live sale automation, email marketing, and web push automation to boost brand engagement  

Direct Message

You can directly engage with customers on social media accounts, WhatsApp, email, messenger, or through AI chatbots. These tactics boost the bond with customers and bring the brand closer to audiences.  

Take Experts’ Advice

  Take advice from a reputable Shopify marketing agency. They can give you insights to find the best way to merge marketing and technology. Take help from an expert and reliable Shopify ecommerce development company to turn things easier.   

Also Read: Shopify Development Trends to Follow

Top Marketing Strategies to Grow Your Shopify Store

Affiliate marketing

Collaborating with brands is one of Shopify's most effective and effective marketing strategies. 49% of B2B marketers anticipate that influencer content will dominate in 2025. It creates high credibility among users, especially Gen Z buyers. It drives more affiliation for your brand, particularly among the community.

 shopify-marketing-strategy

Customer loyalty program and Give way

  52.3% of customers join the rewards program. It shows how it encourages customers to engage with a brand and become loyal. Later, the customers refer to the brand in return for certain rewards like discount coupons and offers. On the other hand, a giveaway means giving return benefits to loyal customers in return for their trust in the brand. Both create deeper bonds with customers and convince customers on a deeper level.  

Get Online Reviews

Showcase customer reviews and case studies in written and video form on your website to build user trust. Post online review platforms where your prospect visits to check the band’s credibility.   

Run Google Ads

Use Google ads to run sponsored ads on relevant Google networks, including the search engine result pages. It drives targeted customers who have clear intentions to take a product trial or purchase. You will be surprised to know that 98% of PPC specialists prioritize Google ads because it has 3 to 6% conversion rates, which is pretty good! 

Run Abandoned Cart Campaign

The abandoned cart campaign rate stands at, on average, around 70%. Retargeting them can boost online Shopify sales. You can set auto-send cart abandoned email reminders. If those distracted prospects are first-time buyers, you can try push or SMS notifications or tricky strategies like discount codes.

Improve Website Navigation  

Website navigation can also be vital in improving sales as it enhances the user experience and boosts the customer journey. Implement breadcrumbs navigation so customers can easily access search filters, product pages, category pages, and other relevant elements of your Shopify website. 

Conclusion

 If you still have doubts, consult a Shopify ecommerce development company that can give you a deeper understanding of these. As Shopify marketing is a process that needs a lot of effort, understanding, and grip on technology usage!  

Frequently Asked Questions

Use single-page checkout, turn the process mobile optimized, provide the option to save billing details, and run abandoned cart recovery emails to increase checkout speed.

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